What is Web 2.0 ? <ul><li>It is a term that describes changing trends in the use of internet technology and web design that aims to enhance creativity, secure information sharing, collaboration and functionality of the web. </li></ul><ul><li>Web 2.0 concepts have led to the development and evolution of web-based communities and its hosted services, such as social networking sites, video sharing sites, wikis, blogs and folksonomies. </li></ul>
What does Web 2.0 encourage? <ul><li>Communication </li></ul><ul><li>Conversation </li></ul><ul><li>Collaboration </li></ul><ul><li>Co-creation </li></ul>
<ul><li>In April of this year, Clay Shirky gave a talk on Web2.0. This talk was revised for an article called ‘Gin, Television, and Social Surplus’. </li></ul>
<ul><li>“ So how big is that surplus? So if you take Wikipedia as a kind of unit, all of Wikipedia, the whole project--every page, every edit, every talk page, every line of code, in every language that Wikipedia exists in--that represents something like the cumulation of 100 million hours of human thought. I worked this out with Martin Wattenberg at IBM; it's a back-of-the-envelope calculation, but it's the right order of magnitude, about 100 million hours of thought.” </li></ul>
<ul><li>There’s a great African proverb: “If you want to travel fast, travel alone. If you want to travel far, travel together”. </li></ul><ul><li>New technology offers exciting opportunities to do both. </li></ul>
Web 2.0 tools. <ul><li>Having social media sites such as flickr , facebook and twitter will also enable an entirely new audience to open up to you. </li></ul>
<ul><li>A good example of how this can easily work can be seen with Stephen Cassidy of UNICEF. </li></ul>
<ul><li>He posted 2-3 minute videos on the UNICEF home page but wanted to spread them virally, so Cassidy's team experimented with a Myspace page and then tried other video sharing sites, all of which are free. </li></ul>
<ul><li>Within a year, the number of views on all those sites exceeded the views on the homepage, essentially doubling the agency's exposure </li></ul>
<ul><li>Crucial to the video success was using appropriate titles and tags. These allow web searchers to find the content on the major search engines and on the video sites. </li></ul>
<ul><li>The web2.0 tools remain as independent sites but will have swatches and links that can operate between your website and theirs. </li></ul>
<ul><li>Sites such as youtube , slideshare and flickr also reduce the amount of space needed for hosting on your website. </li></ul>
<ul><li>Are you sold yet? </li></ul><ul><li>LETS GET STARTED !!!!!!! </li></ul>
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