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Thailand Internet User Profile 2009

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This survey conducted by NECTEC, Thailand

This survey conducted by NECTEC, Thailand


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  • 1. F F F F 2552 Internet User Profile of Thailand 2009 F F F F 1 2552
  • 2. F F F F 2552 Internet User Profile of Thailand 2009 F F F F 2552 Internet User Profile of Thailand 2009 ISBN 978-616-120-045-9 F 1( 2552) 500 F . . 2552 .. . F . . 2537 F F F F F F F F F F F F Copyright©2009 by: National Electronics and Computer Technology Center National Science and Technology Development Agency Ministry of Science and Technology 112 Thailand Science Park, Phahon Yothin Road, Klong 1, Klong luang, Pathumthani 12120, THAILAND. Tel. +66(0)2-564-6900 ext. 2354 Fax. +66(0)2-564-6860 : F F F F F F F F 112 F 12120 F 0-2564-6900 F 2354 0-2564-6860 http://www.nectec.or.th/srii/ 2 F F F F 2552
  • 3. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F F F 2542 F F F F F F F F F F F F F F F F 2552 F F F (Online News) F F F F F F F F F F F F F F F F F F F F F F (Traditional Media) F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F 1 2552
  • 4. F F F F 2552 Internet User Profile of Thailand 2009 F 10 F F F F F F F (self-selection) F F F F F F F F F F F F F F F F F F F F F F F F F (thaiecommerce.org), F F F (tispa.or.th), F F (internetfoundation.or.th), F F F (thaisafenet.org), dailynews.co.th, sanook.com, thaigoodview.com, nationgroup.com, dek- d.com, gmember.com, siamsport.com, goosiam.com, lemononlinemarket.com, pantip.com, kapook.com, narak.com, moohin.com, adslthailand.com, numwan.com, zabzaa.com, truehits.net, playpark.com, vcharkarn.com, paysbuy.com sti.or.th F F F F F F 2552 2 F F F F 2552
  • 5. F F F F 2552 Internet User Profile of Thailand 2009 F F : F F F 1 F F F F 2552 F .......................................................... 26 F ............................................... 32 F F .............................................. 41 F F .................................... 76 F F .................................................. 85 F .F ...................................... 95 F .................................................................. 111 FF ...................................................................... 121 F F F F 1 2552
  • 6. F F F F 2552 Internet User Profile of Thailand 2009 2 F F F F 2552
  • 7. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F 1. F F F F F F F F F F Net Generation F F F 2000 2009 F 380 F F F F F F 1,734 F 1 F 25.6 F F F F F 2551 F F 2 F 16.1 F 2552 F F F 3 F 1.3 F 118.04 F (page view) F 1 http://www.internetworldstats.com/stats.htm 2552 F 16 2552 2 F F F F 3 F Truehits.net 18 2552 F 11,000 F F F F F 1 2552
  • 8. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F (content) F (Critical Mass) F F F F / F F F F F (content) F F F F F F F F F F F F F F F F F (Traditional Media) F F F F F F F F F (Terminal Equipment) F (Mobile Information Device) F FF F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F (Online News) F F F F F F F F F F F F F F 2 F F F F 2552
  • 9. F F F F 2552 Internet User Profile of Thailand 2009 2. F F F (Online News) F F F F F F F F F F F F F (New Medium Carriers) F F F F F F F F (e-Reader) F F F F F F F F F F F F F F F F F F F F F F F F 60 F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F (online newspaper e-newspaper ) F (streaming video) 2.0 F F F F F twitter facebook F F F F F F F F F 3 2552
  • 10. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F FF F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F WWW 1990 F F F F F F F F FF F F FF F F F F F F F F F F F F FF F F F (subscriber) F F F F F F F F F F F F F F F F F F FF 4 F F F F 2552
  • 11. F F F F 2552 Internet User Profile of Thailand 2009 (one way communication) F F F F 2.0 F F F F F F F F F F F F F F F F F F FF (two way communication) F F F • F F F F F F/ F F F F F F F F F F • F F F Really Simple Syndication (RSS) Atom • F F F F ( F F F RSS Feed) • / (content) FF F (text) (audio) F (image) F (video) (multimedia) • (data management) F F F F F F metadata F F F F 5 2552
  • 12. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F 4 F F 1. F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F 2. F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F 3. F F F F F F F (social networking website) F F F F F F F F F F FF F F F F F F F F F F F F 6 F F F F 2552
  • 13. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F RSS/Atom Feeds 4. F F F F F F F F F F F F F F 120-200 F F F F F F F F F 1-2 F F F F F F F F F F F F F F F F F F F F (real time) F F F F F F F F F F F F F F F F , instant messaging F SMS F F F F F F F F F F F F FF F F F F F F F F 7 2552
  • 14. F F F F 2552 Internet User Profile of Thailand 2009 1 F F F F F F F F F cnn.com, bbc.com, dailynews.co.th, mcot.co.th nationgroups.com F F F F F F pantip.com, sanook.com kapook.com F F F F F Slashdot, Blognone Bloggang F F F F F Twitter, noknok playground F 3. F F F F F F F F F F F F F F FF 8 F F F F 2552
  • 15. F F F F 2552 Internet User Profile of Thailand 2009 (Personal Computer : PC) F 604 F F F F 2000 F F F F F F F F F F F F F F F F desktop internet computing F F F F F F F F F F F (mobile internet computing) F F F F F F F Real time F F F F F F F F F F F F F (e-Reader) F F F F e-Reader F F F F F F F F F Sony, Barnes&Noble Amazon Kindle F Amazon F F F F F F F F 3G Wireless F F F FF Reader F F F F F F F F F F F F F Newscorp F F F F 10-15 4 IBM System/360 Model 50: 1964 F F F F 9 2552
  • 16. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F e-Reader F F F F F F F PC F F Search engine F Multimedia F F F F FF F F F F FF F F SmartPhone F i-phone SkypePhone F F F F F F F F F F F F Real time F F F F F F F F F F F F F F F F F F F PC F F F F F -F F F F F F F F Video Call F F F F F F F F F F F F F F 10 F F F F 2552
  • 17. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F 2000 F F F F F F F F F 1 F F F 1990s 2000s 1960s 1970s 1980s Desktop Mobile Mainframe Mini Personal Internet Internet computing Computing Computing Computing Computing Notebook, SmartPhone, e-Reader, Entertainment Nintendo : Gantz, John. (2004) Meeker, Mary. (2009) F F F F 11 2552
  • 18. F F F F 2552 Internet User Profile of Thailand 2009 4. F F F F F F F F F F F F F F F F F F F F F F (Wireless Device) F F F F F F F F F F F F F F FF F F 19-33 F F F F F F F F F 88.5 F F F F F F F ( 2) 12 F F F F 2552
  • 19. F F F F 2552 Internet User Profile of Thailand 2009 2 F F F (Webboard) 93.9 F (Website) 87.1 (Blog) 68.7 (Comment) 61.9 F 57.4 (Social Network) F (Email) 34.9 F (Write News) 16.2 F Percent 0 10 20 30 40 50 60 70 80 90 100 ( : F F 1 ) 2 F F F F F F F F F F (F 93.9) F F F F 87.1 68.7 F F F F F F F F F F F F F F F (F 35.7) F F (F 20) F (F 17.1) F 3 F F F F 13 2552
  • 20. F F F F 2552 Internet User Profile of Thailand 2009 3 F F (Politics) 35.7 (Social) 20.0 (Entertainment) 17.1 (Technology) 10.0 (Economics) 8.9 (Sport) 6.6 (Education) 1.7 F Percent 0 10 20 30 40 F F F F F F F FF F F F F F F F F F F F F F F F F F F F F F F F F F F F F F 14 F F F F 2552
  • 21. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F 4 4 F F F 56.5 (Convenience) (Freedom) 18.3 F F (Participation) 13.2 / F 9.8 (Low Cost) (Others) 2.2 F Percent 0 10 20 30 40 50 60 70 F F F F F F F F F F F F F F F F F F F F F F F F F 15 2552
  • 22. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F FF F F F 5. / F F F F F F F F F F F F F F F F F F F F F F F F F F F F / F F F F F New York Times F F F 4 2552 F F 25 F F F 5 F 10 F 2548 2551 F F F F F F F F F 200 ( 2) F F F F F F 5 http://www.nytco.com/press/index.html F 16 2552 16 F F F F 2552
  • 23. F F F F 2552 Internet User Profile of Thailand 2009 F F blogs, twitter F subscribe F F F 2 F F 2009 F F ( F $ US) 2548 2551 (%) Newspaper 56.2 44.5 -20.7 Broadcast TV 41.9 44.7 6.6 Cable TV/ Direct 70.6 105.8 49.7 Broadcasting Satellite Magazines 19.6 24.0 22.7 Radio 19.1 17.7 -7.4 Music publishing 11.9 8.5 -28.5 Movie theaters/DVD 30.9 32.0 3.5 Internet 7.3 23.4 222.7 F 257.4 300.6 16.8 F F F F 17 2552
  • 24. F F F F 2552 Internet User Profile of Thailand 2009 ( F $ US) 2548 2551 (%) GDP 10,960.8 14,264.6 30.1 : David Waterman, Indiana University, Old Media vs. the Internet in the United States, Presentation in 7th Annual Asian Media and Communications Forum and Asian City Forum, China, Aug.16th, 2009 F F F F F F F F F F F F / F F F F F F F F F F F F Google F F F F F F F F F F F F F 18 F F F F 2552
  • 25. F F F F 2552 Internet User Profile of Thailand 2009 6. F FF F F F F F F F F F F F F F F F F F F F F F F F F F F F F (Social Network) F F F F F F F F F F F F F F FF F F F F F F F F FF / F F F F F F / F F F F F F F / F F F F F F F F 6 (Dominate) F F F F F F 6 F F F F F F F F F F F F F F F F F F F F F F F FF F / F F F F F 19 2552
  • 26. F F F F 2552 Internet User Profile of Thailand 2009 F F F F FF F F F F F F F F F F F F F F F F F F F F F F F FF blogs, mobile message, twitter F F F F F F 7. F F F FF F F F F F F F FF F F F F F F F F • : F F F F F F F F ( Applications F ) F F F F ( F / ) F F F F 20 F F F F 2552
  • 27. F F F F 2552 Internet User Profile of Thailand 2009 • : F F F F F F F F F F F F F F F F F • : F F F F F F F F F F F F F F F FF F F F F F F F F F F F F F F F F F F F F F F F F F F F ( .) F F F F F 21 2552
  • 28. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F 22 F F F F 2552
  • 29. F F F F 2552 Internet User Profile of Thailand 2009 F United Press International, Inc. (2009), Media revenue streams in modern shift ,http://www.upi.com/Business_News/2009/12/16/Media-revenue- streams-in-modern-shift/UPI-30961260995323/, F 16 2552 Gantz, John. (2004). 40 years of IT: Looking back, Looking ahead. Massachusetts : IDC Meeker, Mary. (2009). The Mobile Internet Report Key Themes. New York : Morgan Stanley F F F F 23 2552
  • 30. F F F F 2552 Internet User Profile of Thailand 2009 24 F F F F 2552
  • 31. F F F F 2552 Internet User Profile of Thailand 2009 F F F F 25 2552
  • 32. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F 2552 F F F F F F F F F F F 2552 F F F F F F F F F F F F F F 2552 F F F F F F F F F F F F F F F 2552 F F F F F F F F F F F F F 11,991 F 12,992 26 F F F F 2552
  • 33. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F : F F F F F F FF 52.3 F F F F F F F F FF 37.0 F F F F F 20.01 . 24.00 . ( F 37.3) F F F F : F F F F F F F F ADSL F F F F 40.3 F F F F Network/LAN / F 24.2 F F F F F F F F F F F F F F F F F (dial-up) F F F F F ADSL F F F (F 74.2) F F F F F F F F F F F F F 27 2552
  • 34. F F F F 2552 Internet User Profile of Thailand 2009 F : F F F F F (F 29.7) F F F F F(F 21.9) F F F F F F F (F 9.3 ) F F F F F F (F 8.0) F 0.1 F F F F 20 F F F F F F / F F F F F : F F F (F 48.4) F F F F (F 32.9) F F F F (F 24.2) F : F F F F (F 41.9) F F F F F F F F F F (F 34.1) F F F(F 29.8) F F F F F F F F : F F F F F F F F F F F 28 F F F F 2552
  • 35. F F F F 2552 Internet User Profile of Thailand 2009 F F F 47.8 F 45.9 2551 F F F F F (F 13.9) 2551 ( F 16.3) F F F F F F F F F F F : F F F F F F F F F F F F (F 61.3) F F F F F F( F 59.9) F F F F : F F F F F F F F F F F F F F 88.5 F F F F F F F F F F F F F (F 93.9) F F F F F F F (e-Newspaper) F 87.1 F F F F F (F 35.7) F F (F 20.0) F F F F F F (F 56.5) F (F 18.3) F F F F 29 2552
  • 36. F F F F 2552 Internet User Profile of Thailand 2009 30 F F F F 2552
  • 37. F F F F 2552 Internet User Profile of Thailand 2009 F F F F 31 2552
  • 38. F F F F 2552 Internet User Profile of Thailand 2009 F 2552 F F F F 2552 F 12,992 F F F F F 11,991 F 8,693 3,298 FF F F F F F F F F F F F F F F F F F (Gender) F F 11,991 F (F 72.5) (F 22.5) ( 1) F F F 1 F Females Males 72.5 % 22.5% 32 F F F F 2552
  • 39. F F F F 2552 Internet User Profile of Thailand 2009 (Age) F F F F F F 20-29 ( F 42.2) F 30-39 ( F 22.8) F 15-19 ( F 16.5) F 40-49 ( F 8.9) F 50- 59 ( F 3.3) ( 2) F F F F F F F F F F 2 F F F Percent 45.0 42.2 40.0 35.0 30.0 22.8 25.0 20.0 16.5 15.0 8.9 10.0 5.8 3.3 5.0 0.5 0.0 ( ) Age (years) <=14 15-19 20-29 30-39 40-49 50-59 >=60 F F F F 33 2552
  • 40. F F F F 2552 Internet User Profile of Thailand 2009 F (Urban versus Rural) F F F F (F 54.9) F F F F F F F F F 23.5 F F 21.1 ( 3) 3 F F Percent 60.0 54.9 50.0 40.0 30.0 23.5 21.1 20.0 10.0 F 0.5 Urban vs Rural 0.0 . F Bangkok & Suburbs Other Urban Rural Abroad 34 F F F F 2552
  • 41. F F F F 2552 Internet User Profile of Thailand 2009 (Education Level) F F F (F 58.8) F F (F 11.0) (F 9.7) 4 4 F F Percent 70.0 58.8 60.0 50.0 40.0 30.0 20.0 11.0 8.2 9.7 8.1 10.0 3.5 0.7 Education Level 0.0 F / . . . High School Lower Bachelor Master Doctorate Less Than Vocational Upper High School Vocational F F F F 35 2552
  • 42. F F F F 2552 Internet User Profile of Thailand 2009 (Employment Status) F F F F F F F F( F 51.3) F F F F( F 29.8) F F (F 10.3) ( 5) 5 F F Percent 60.0 51.3 50.0 40.0 29.8 30.0 20.0 10.3 8.2 10.0 0.4 0.0 F F F F F Employed Employed Unemployed Unemployed Retired (Employment (Part-Time (Full-Time Status) Student) Student) 36 F F F F 2552
  • 43. F F F F 2552 Internet User Profile of Thailand 2009 (Type of Employment) F F F F F F F (F 42.9) (F 23.7) F (F 15.4) F ( 6) 6 F F Percent 50.0 42.9 40.0 30.0 23.7 20.0 15.4 13.1 10.0 4.9 0.0 (Occupation) F F F Private Sector Government Government Own Business F Enterprise NGO F F F F 37 2552
  • 44. F F F F 2552 Internet User Profile of Thailand 2009 F F (Proportion of Internet Users per Household) F F F F F F F F F F 2 F 32.0 F F F F 3 (F 24.0) F F F 1 (F 17.6) F F F 4 (F 15.0) ( 7) 7 F F F F Percent 35.0 32.0 30.0 24.0 25.0 20.0 17.6 15.0 15.0 10.0 5.9 3.6 5.0 1.9 0.0 F 1 2 3 4 5 6 >6 F 1Pers 2 Pers 3 Pers 4 Pers 5 Pers 6 Pers >6 Pers ( ) 38 F F F F 2552
  • 45. F F F F 2552 Internet User Profile of Thailand 2009 F F (Monthly Household Income) F F F F F F F F F F 10,001- 20,000 (F 26.4) F F F 30,001-50,000 (F 16.6) F F 20,001-30,000 (F 15.6) F F F 10,000 (F 15.6) F F 50,001-70,000 (F 10.4) ( 1) F F F F 1 F F F F F ( ) F 10,001-20,000 3,096 26.4 30,001-50,000 1,944 16.6 20,001-30,000 1,824 15.6 F 10,000 1,832 15.6 50,001-70,000 1,217 10.4 70,001-90,000 688 5.9 F 150,000 432 3.7 90,001-110,000 344 2.9 110,001-130,000 240 2.0 130,001-150,000 96 0.9 11,713 100 F F F F 39 2552
  • 46. F F F F 2552 Internet User Profile of Thailand 2009 F F (Home Computer Ownership) F F F F F F F 91.1 F F F F F F F F ( 8 2) 8 F F F Have 91.1 % F Don't have 8.9% 2 F F 2551 2552 2551 2552 F F F F F 90.8 9.2 91.1 8.9 40 F F F F 2552
  • 47. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F 2550 F F F F F F (demographic variable) F F F F F F F F F F F F F F F F : F : F F F F 20 F 20-29 ( F ) F F 30 : F F ( F F ) ( F F ) F : F F F F 5 F F F 5 F F F 2 F F F 5 F F F F F F F F F F F F 24 F F F F 1 (M<20Urb/a) F 20 F F F 5 F F F F F 41 2552
  • 48. F F F F 2552 Internet User Profile of Thailand 2009 F 2 (M<20Urb/b) F 20 F F F 5 F F 3 (M<20Rur/a) F 20 F F F 5 F F 4 (M<20Rur/b) F 20 F F F 5 F F 5 (M20-29Urb/a) 20-29 F F F 5 F F 6 (M20-29Urb/b) 20-29 F F F 5 F F 7 (M20-29Rur/a) 20-29 F F F 5 F F 8 (M20-29Rur/b) 20-29 F F F 5 F F 9 (M≥30Urb/a) F 30 F F F 5 F F 10 (M≥30Urb/b) F 30 F F F 5 F F 11 (M≥30Rur/a) F 30 F F F 5 F F 12 (M≥30Rur/b) F 30 F F F 5 F F 13 (F<20Urb/a) F 20 F F F 5 F 42 F F F F 2552
  • 49. F F F F 2552 Internet User Profile of Thailand 2009 F 14 (F<20Urb/b) F 20 F F F 5 F F 15 (F<20Rur/a) F 20 F F F 5 F F 16 (F<20Rur/b) F 20 F F F 5 F F 17 (F20-29Urb/a) 20-29 F F F 5 F F 18 (F20-29Urb/b) 20-29 F F F 5 F F 19 (F20-29Rur/a) 20-29 F F F 5 F F 20 (F20-29Rur/b) 20-29 F F F 5 F F 21 (F≥30Urb/a) F 30 F F F 5 F F 22 (F≥30Urb/b) F 30 F F F 5 F F 23 (F≥30Rur/a) F 30 F F F 5 F F 24 (F≥30Rur/b) F 30 F F F 5 F F F F F 43 2552
  • 50. F F F F 2552 Internet User Profile of Thailand 2009 F F 24 F F F F F F 3 F F F F F F ( ) 11,991 100 M<20Urb/a 344 2.9 M<20Urb/b 192 1.6 M<20Rur/a 32 0.3 M<20Rur/b 48 0.4 M20-29Urb/a 584 4.9 M20-29Urb/b 416 3.5 M20-29Rur/a 168 1.4 M20-29Rur/b 128 1.1 M≥30Urb/a 480 4.0 M≥30Urb/b 488 4.1 M≥30Rur/a 192 1.6 M≥30Rur/b 152 1.3 F<20Urb/a 760 6.3 F<20Urb/b 712 5.9 F<20Rur/a 320 2.7 F<20Rur/b 200 1.7 F20-29Urb/a 1,800 15.0 F20-29Urb/b 1,176 9.8 F20-29Rur/a 440 3.7 F20-29Rur/b 224 1.9 F≥30Urb/a 1,264 10.5 F≥30Urb/b 1,016 8.5 44 F F F F 2552
  • 51. F F F F 2552 Internet User Profile of Thailand 2009 F ( ) F≥30Rur/a 384 3.2 F≥30Rur/b 200 1.7 * 272 2.0 : * F F F F F F F 24 F F F F F F F F F F F F F F 20-29 F F F 5 F (F20-29Urb/a) F F F 15.0 F F 30 F F F 5 F (F≥30Urb/a) F 10.5 F F 20-29 F F F 5 F (F20-29Urb/b) F 9.8 F F F F F F 20 F F F F 5 F (M<20Rur/a) F F F (Years on Internet) F F F F F F F 5 (F 69.6) F F F F 4 F F 5 (F 8.5) F F F F 3 F F 4 (F 7.6) F F F F 2 F F 3 (F 7.5) F F F F F F 45 2552
  • 52. F F F F 2552 Internet User Profile of Thailand 2009 F F 1 F F 2 (F 3.1) F ( 9) 9 F F F F F Percent 80.0 69.6 70.0 60.0 50.0 40.0 30.0 20.0 F 7.5 7.6 8.5 10.0 1.5 2.2 3.1 F 0.0 F Year on <6 6 -1 1-2 2-3 3-4 4-5 >5 Internet 6months 6m.-1yrs 1-2yrs 2-3yrs 3-4yrs 4-5yrs >5yrs ( /year) F F F F F F F F F 5 F F F 5 F F F F F F F 5 F F 20-29 F F 5 F F F F F F F 5 F 46 F F F F 2552
  • 53. F F F F 2552 Internet User Profile of Thailand 2009 4 F F F F F <2 2-5 >5 F 6.8 23.6 69.6 M<20Urb/a 12.8 23.1 64.1 M<20Urb/b 4.5 21.6 73.9 M<20Rur/a 5.2 25.0 69.8 M<20Rur/b 2.2 16.7 81.1 M20-29Urb/a 2.9 20.6 76.5 M20-29Urb/b 2.2 15.2 82.6 M20-29Rur/a 6.3 18.7 75.0 M20-29Rur/b 6.6 20.1 73.3 M≥30Urb/a 14.2 15.8 70.0 M≥30Urb/b 4.2 29.1 66.7 M≥30Rur/a 5.3 26.3 68.4 M≥30Rur/b 13.3 16.4 70.3 F<20Urb/a 8.1 17.5 74.4 F<20Urb/b 10.7 24.6 64.7 F<20Rur/a 2.9 26.5 70.6 F<20Rur/b 4.0 26.0 70.0 F20-29Urb/a 7.0 22.1 70.9 F20-29Urb/b 2.4 29.0 68.6 F20-29Rur/a 10.4 33.3 56.3 F20-29Rur/b 7.7 26.9 65.4 F≥30Urb/a 8.6 27.5 63.9 F≥30Urb/b 7.4 22.0 70.6 F≥30Rur/a 7.2 31.8 61.0 F≥30Rur/b 9.1 24.2 66.7 F F F F 47 2552
  • 54. F F F F 2552 Internet User Profile of Thailand 2009 F F <2 2-5 >5 F 5.6 28.9 65.3 : F F F F F F F F F F F (Frequency of Use) F F F F F F F F F F (Weekly Hours of Use) F 20 (F 34.6) F F F F F F 5 . . 10 . . F 17.6 F F F F F F 3 . 5 . . (F 13.4) FF F F F F F F F F F F ( 10) 10 F F F F F Percent 40.0 36.8 2551 (2008) 34.6 30.0 2552 (2009) 20.0 17.9 17.6 13.4 13.4 11.5 11.5 11.7 10.0 9.7 9.9 8.3 2.4 1.3 0.0 <=1 >1-3 >3-5 >5-10 >10-15 >15-20 20+ Hours 48 F F F F 2552
  • 55. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F F F F F 20 F F F F F F 30 F F F F F F F F F FF F F F F F F F F F F F 5 F F F F F F F F <=1 >1-3 >3-5 >5-10 >10- >15- 20+ Weekly Hours of Use 15 20 1.3 9.9 13.4 17.6 11.7 11.5 34.6 M<20Urb/a 0.0 17.9 7.7 17.9 7.7 10.3 38.5 M<20Urb/b 8.7 0.1 13.0 21.7 26.1 8.7 21.7 M<20Rur/a 2.0 10.0 15.5 7.5 13.3 14.3 37.4 M<20Rur/b 0.5 8.8 9.1 16.7 13.8 15.7 35.4 M20-29Urb/a 4.4 4.5 13.2 19.1 10.3 17.6 30.9 M20-29Urb/b 2.2 4.3 10.9 21.7 10.9 10.9 39.1 M20-29Rur/a 0.0 18.7 12.5 12.5 10.0 6.3 40.0 M20-29Rur/b 2.0 6.5 20.0 20.0 13.3 6.7 31.5 M≥30Urb/a 3.1 10.7 14.3 19.6 14.7 12.5 25.1 M≥30Urb/b 4.1 14.6 10.4 16.7 16.7 12.5 25.0 M≥30Rur/a 0.0 15.7 5.3 26.3 5.3 0.0 47.4 M≥30Rur/b 0.1 13.3 13.3 6.7 13.3 20.0 33.3 F<20Urb/a 1.2 5.8 11.6 20.9 9.3 15.1 36.1 F<20Urb/b 0.1 18.8 11.8 15.3 12.9 12.9 28.2 F<20Rur/a 0.0 5.9 20.6 20.6 8.8 17.6 26.5 F<20Rur/b 0.0 8.0 20.0 8.0 12.0 4.0 48.0 F F F F 49 2552
  • 56. F F F F 2552 Internet User Profile of Thailand 2009 F F F <=1 >1-3 >3-5 >5-10 >10- >15- 20+ Weekly Hours of Use 15 20 F20-29Urb/a 0.0 9.3 16.7 18.1 7.4 9.3 39.2 F20-29Urb/b 0.7 10.9 11.7 18.0 18.8 6.3 33.6 F20-29Rur/a 0.0 6.3 16.7 12.4 14.6 12.5 37.5 F20-29Rur/b 0.1 11.5 19.2 19.2 11.5 7.7 30.8 F≥30Urb/a 2.2 9.4 9.4 21.0 13.8 13.8 30.4 F≥30Urb/b 0.9 10.1 13.8 15.6 9.2 12.8 37.6 F≥30Rur/a 0.0 9.7 9.8 14.6 10.1 19.2 36.6 F≥30Rur/b 0.0 15.2 27.3 15.1 6.5 5.5 30.4 0.1 0.3 1.5 35.4 2.6 14.7 45.4 : F F F F F F F F F F F F F (Time of Use) F F F F F F F F F F F (F 37.3) F F F F F 20:01-24:00 . F F F F F F F F 04:01-08:00 . ( F 0.9) F F ( 11) 50 F F F F 2552
  • 57. F F F F 2552 Internet User Profile of Thailand 2009 11 F F F F F Percent 60.0 2551 (2008) 50.0 2552 (2009) 40.0 37.3 26.3 30.0 23.8 29.3 22.0 18.0 20.5 18.9 20.0 10.0 1.4 1.1 0.5 0.9 0.0 08:01- 12:01- 16:01- 20:01- 00:01- 04:01- 12:00 16:00 20:00 24:00 04:00 08:00 Hours 6 F F F F F F 08:01- 12:01- 16:01- 20:01- 00:01- 04:01- Time of Use 12:00 16:00 20:00 24:00 04:00 08:00 18.0 23.8 18.9 37.3 1.1 0.9 M<20Urb/a 20.5 25.6 10.3 35.9 5.1 2.6 M<20Urb/b 16.7 33.3 12.5 33.3 4.2 0.0 M<20Rur/a 12.8 38.4 22.5 25.0 0.9 0.4 M<20Rur/b 16.7 33.3 16.7 33.3 0.0 0.0 M20-29Urb/a 14.7 30.9 25.0 24.5 4.4 0.5 M20-29Urb/b 17.4 26.1 13.0 41.3 0.0 2.2 M20-29Rur/a 12.5 6.3 18.8 62.4 0.0 0.0 M20-29Rur/b 20.0 36.8 20.6 20.2 2.0 0.4 F F F F 51 2552
  • 58. F F F F 2552 Internet User Profile of Thailand 2009 F F 08:01- 12:01- 16:01- 20:01- 00:01- 04:01- Time of Use 12:00 16:00 20:00 24:00 04:00 08:00 M≥30Urb/a 23.2 17.9 14.3 44.6 0.0 0.0 M≥30Urb/b 16.7 25.0 31.3 26.7 0.0 0.3 M≥30Rur/a 10.5 10.5 10.5 67.9 0.0 0.6 M≥30Rur/b 13.3 33.3 13.4 40.0 0.0 0.0 F<20Urb/a 20.8 22.1 12.8 43.0 1.2 0.1 F<20Urb/b 17.6 22.1 24.7 35.3 0.1 0.2 F<20Rur/a 14.7 14.7 11.9 52.9 2.9 2.9 F<20Rur/b 16.0 20.0 24.0 40.0 0.0 0.0 F20-29Urb/a 17.6 24.5 18.2 38.2 0.5 1.0 F20-29Urb/b 20.3 27.3 17.2 34.4 0.8 0.0 F20-29Rur/a 22.9 20.8 20.8 31.3 0.0 4.2 F20-29Rur/b 11.6 26.9 11.5 46.2 0.0 3.8 F≥30Urb/a 13.0 21.8 18.8 42.8 1.4 2.2 F≥30Urb/b 21.1 21.1 24.8 30.3 1.8 0.9 F≥30Rur/a 22.0 31.7 14.6 31.7 0.0 0.0 F≥30Rur/b 22.7 13.6 36.4 27.3 0.0 0.0 35.7 11.3 27.1 23.5 1.4 1.0 : F F F F F F F F F F F F (Point of Access) F F F F F F F F F FF 52.3 F F F F F F (F 37.0) F (F 6.1) 52 F F F F 2552
  • 59. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F F F F F ( 12) 12 F F F F Percent 70 60 52.3 2551 (2008) 50 44.8 44.9 37.0 2552 (2009) 40 30 20 6.1 10 5.9 2.4 2.5 2.1 2.0 0 F Home Office School F F Others Internet Café F F F F F F F F F F F F F F F F F F F F ( 7) F F F F 53 2552
  • 60. F F F F 2552 Internet User Profile of Thailand 2009 7 F F F F F F Point of Access Home Office School F Others Internet Cafe' 52.3 37.0 6.1 2.5 2.1 M<20Urb/a 56.2 38.5 0.1 2.6 2.6 M<20Urb/b 65.2 30.4 4.3 0.1 0.0 M<20Rur/a 48.8 46.0 1.2 2.3 1.7 M<20Rur/b 45.6 41.3 9.1 2.9 1.1 M20-29Urb/a 46.9 45.6 5.9 0.1 1.5 M20-29Urb/b 53.7 36.1 8.9 0.0 1.3 M20-29Rur/a 62.4 28.8 5.5 1.0 2.3 M20-29Rur/b 49.3 33.3 7.3 3.4 6.7 M≥30Urb/a 50.0 33.9 7.2 7.1 1.8 M≥30Urb/b 52.1 41.6 2.1 0.0 4.2 M≥30Rur/a 59.4 31.6 5.2 2.6 1.2 M≥30Rur/b 59.0 26.7 6.0 1.6 6.7 F<20Urb/a 55.8 32.6 8.1 2.3 1.2 F<20Urb/b 54.1 28.2 10.6 2.4 4.7 F<20Rur/a 52.9 29.5 8.8 2.9 5.9 F<20Rur/b 40.0 48.0 12.0 0.0 0.0 F20-29Urb/a 47.5 40.7 7.4 2.9 1.5 F20-29Urb/b 48.4 40.6 5.5 3.9 1.6 F20-29Rur/a 45.7 39.6 6.3 6.3 2.1 F20-29Rur/b 63.3 30.8 3.8 2.1 0.0 F≥30Urb/a 56.5 31.2 5.1 5.1 2.1 F≥30Urb/b 50.4 42.2 4.6 2.8 0.0 F≥30Rur/a 41.4 51.2 3.9 3.1 0.4 F≥30Rur/b 51.1 38.4 6.9 2.5 1.1 : F F F F F F F 54 F F F F 2552
  • 61. F F F F 2552 Internet User Profile of Thailand 2009 F F (Type of Internet Access) F F F F F 10,424 F F F F F F F F(F 57.0) F F F F F F (ISP) ( F 27.8) F F F F F (F 10.2) ( 8) 8 F F F F F ( ) F F F F 5,944 57.0 F F F F (ISP) 2,896 27.8 F F F F F 1,064 10.2 F F F F 520 5.0 10,424 100 F F (Mode of Connectivity) F F F F F F F F F F ADSL F 40.3 F F F Network/LAN / F 24.2 F F F F F F F F F F F F F F F 55 2552
  • 62. F F F F 2552 Internet User Profile of Thailand 2009 F F 10.1 F 7.1 F F F F Cable Modem F F 2.8 ( 13) F F F F F F F F F ADSL F F F 13 F F ADSL 40.3 43.5 F F / 24.2 Office/School s leased 25.1 Dial Up 10.7 10.3 F 10.1 F Mobile 7.1 Cable modem 2.8 2.2 2552 (2009) ISDN 1.4 2551 (2008) 2.2 F 1.3 Sattellite 1.7 F 9.2 F Don t know 7.9 Percent 0 10 20 30 40 56 F F F F 2552
  • 63. F F F F 2552 Internet User Profile of Thailand 2009 9 F F F 1 2 3 4 5 6 7 8 F Dial ISDN ADSL Cable Satellite Mobile LAN Don t Mode of Connectivity* up modem Phone know 10.7 1.4 40.3 2.8 1.3 10.1 24.2 9.2 M<20Urb/a 5.1 0.0 30.8 5.1 0.1 17.9 35.9 5.1 M<20Urb/b 7.3 1.3 30.4 3.5 1.2 10.9 30.4 15.0 M<20Rur/a 20.8 2.2 30.0 1.8 1.4 12.1 25.0 6.7 M<20Rur/b 10.5 1.2 48.2 6.7 0.0 16.7 0.0 16.7 M20-29Urb/a 16.4 0.1 32.8 4.5 3.0 13.4 14.9 14.9 M20-29Urb/b 11.1 0.0 35.6 0.0 0.0 8.9 31.1 13.3 M20-29Rur/a 7.3 1.1 56.3 0.5 0.4 8.3 18.8 7.3 M20-29Rur/b 6.7 0.0 25.7 5.7 1.2 8.7 40.0 12.0 M≥30Urb/a 16.1 1.8 30.4 5.4 3.6 14.1 17.9 10.7 M≥30Urb/b 14.9 2.1 38.3 0.0 0.0 14.9 23.4 6.4 M≥30Rur/a 15.8 0.0 42.1 0.0 0.0 10.5 26.3 5.3 M≥30Rur/b 20.0 2.7 42.0 0.4 2.0 6.7 13.0 13.2 F<20Urb/a 5.8 0.3 54.7 2.3 1.2 7.7 24.4 3.6 F<20Urb/b 3.9 1.2 37.3 2.2 1.2 12.0 22.9 19.3 F<20Rur/a 14.7 3.9 43.2 2.9 1.8 4.1 20.6 8.8 F<20Rur/b 0.0 4.0 60.0 4.0 0.0 4.0 28.0 0.0 F20-29Urb/a 16.3 1.5 42.6 2.5 1.5 6.4 21.8 7.4 F20-29Urb/b 13.4 0.8 42.5 1.6 1.8 6.3 22.0 11.6 F20-29Rur/a 8.5 2.1 30.0 6.4 2.1 8.1 30.0 12.8 F20-29Rur/b 7.7 3.8 50.0 3.8 3.8 7.7 23.1 0.1 F≥30Urb/a 5.8 1.4 41.8 3.6 1.2 11.4 21.2 12.6 F≥30Urb/b 8.3 1.8 34.9 2.6 1.8 10.3 32.1 6.2 F≥30Rur/a 12.2 0.4 36.6 1.0 1.0 12.2 31.7 4.9 F≥30Rur/b 10.5 1.1 48.1 1.8 1.0 10.2 18.2 9.1 F F F F 57 2552
  • 64. F F F F 2552 Internet User Profile of Thailand 2009 F 1 2 3 4 5 6 7 8 F Dial ISDN ADSL Cable Satellite Mobile LAN Don t Mode of Connectivity*up modem Phone know 7.6 1.0 41.9 1.2 0.5 12.6 31.4 5.8 F F F F F F F F F *1. dial up ( F ) 2. F ISDN 3. ADSL 4. Cable modem 5. F 6. F F 7. F Network/LAN 8. F F F F F F (Browser) F F F F F F F Internet Explorer (F 82.7) F F Mozilla F F F 11.8 F 12.3 F F Text Mode Browser F Lynx, PDA, F (F 1.8) F Netscape Navigator F F F 0.2 F F F F F F F F F F F F ( 14) 58 F F F F 2552
  • 65. F F F F 2552 Internet User Profile of Thailand 2009 14 F F F Percent 100 90 82.7 82.1 2551 (2008) 80 2552 (2009) 70 60 50 40 30 20 12.3 10 11.8 1.8 1.4 1.0 0.2 0.5 0.6 1.0 0.6 2.2 1.8 0 F IE Mozilla Text Mode Netscape Opera Safari Others Browser F F (Internet Activities) F F F F F F F F F (F 29.7) F F( F 21.9) F (F 9.3) F F F F F F F F F 0.1 F 8.0 F F F F F F F (F 5.3) F F( F 4.1) ( 15) F F F F 59 2552
  • 66. F F F F 2552 Internet User Profile of Thailand 2009 15 F F F 29.7 (Information Search) 31.4 F F 21.9 (E-mail) 23.0 F 9.3 (News,Timely Report) 10.3 F F F 8.0 0.1 (E-learning) 5.7 7.1 (Chat) F / F 5.3 (Web Board) 1.4 F F 4.1 (Game Online) 2.3 F F F 1.3 1.3 (Download Software) F 1.9 (Online Music) 5.8 F F 1.0 2552 (2009) (Website) 0.4 F 0.4 2551 (2008) (Shopping) 0.8 F 1.5 (Download Music) 0.7 F / F 1.6 (Download Movie) 1.4 / 1.5 (Blogs/Diary) 7.4 F 0.2 (Download Game) 0.1 F F 1.2 (Upload Photo) 2.7 F 1.3 (TV Online) 1.0 0.1 F F F 0.3 (VoIP) F F F 0.2 Percent (Video Conference) 0.3 3.6 (Others) 2.2 0 10 20 30 40 60 F F F F 2552
  • 67. F F F F 2552 Internet User Profile of Thailand 2009 10 F F F F (Top Activity on Internet)** * 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21.9 5.7 5.3 9.3 29.7 0.4 4.1 0.2 1.3 1.5 1.6 1.3 1.9 8.0 0.2 0.1 1.0 1.2 1.5 3.6 1 17.9 0.0 10.3 10.7 38.5 1.1 5.1 0.2 1.2 1.4 0.4 2.6 2.6 5.1 1.1 0.2 0.0 0.0 1.6 0.0 2 13.0 4.3 4.3 5.9 39.1 0.0 2.3 0.2 1.0 1.9 0.2 4.3 4.8 10.7 0.0 0.0 4.3 0.0 0.4 4.3 3 38.0 0.5 6.5 8.9 25.0 1.3 0.5 1.2 2.7 2.7 0.9 2.0 3.0 0.3 0.3 0.0 0.0 0.0 0.9 5.0 0.3 4 35.3 7.3 1.9 8.9 33.4 0.5 7.1 0.0 1.1 1.9 0.6 0.2 1.8 0.0 0.0 0.0 0.0 0.0 0.0 0.0 5 23.9 4.5 6.0 13.4 20.4 0.7 3.0 0.0 1.1 2.6 0.0 0.3 1.5 14.6 0.4 0.1 0.0 3.0 1.5 3.0 6 28.9 2.2 8.9 4.4 23.4 0.2 6.7 0.0 0.5 1.2 1.9 0.0 2.2 8.9 2.3 0.0 0.0 0.0 1.6 6.7 7 25.0 3.6 10.5 8.2 19.0 0.0 0.0 0.2 1.1 1.8 3.5 5.3 0.0 12.5 0.3 0.0 0.0 6.4 1.6 0.0 8 13.3 6.7 2.5 6.7 48.3 0.3 6.7 0.0 1.0 1.6 3.9 0.1 2.1 0.0 0.0 0.0 0.0 0.0 1.1 6.7 9 16.1 5.4 7.1 7.1 32.1 1.8 7.6 0.0 1.0 0.0 0.0 0.9 0.9 12.5 0.0 0.0 0.0 0.0 2.1 5.4 10 34.0 2.1 2.1 12.8 25.6 0.1 1.2 0.3 0.6 0.9 3.7 2.1 0.0 8.5 0.0 0.1 2.1 0.0 1.7 2.1 11 21.1 5.3 0.0 5.3 29.5 0.0 2.1 1.3 1.8 0.2 0.0 0.0 5.3 10.5 0.0 0.0 10.5 0.0 1.8 5.3 12 20.0 6.7 6.7 13.3 16.6 0.0 0.0 0.1 0.9 1.4 2.0 5.7 0.0 13.3 0.5 0.0 0.0 2.3 2.8 6.7 13 14.0 10.5 9.3 10.5 23.3 0.0 3.5 0.0 1.9 2.8 0.0 0.0 3.5 10.5 0.0 0.0 0.0 0.0 2.4 7.8 14 25.3 7.8 2.4 10.8 28.9 1.3 6.0 0.2 0.9 1.8 1.2 1.2 2.4 6.0 0.0 0.0 0.0 0.0 0.2 3.6 15 20.6 5.9 5.9 8.8 32.0 0.1 2.9 0.1 0.0 1.7 0.6 0.0 0.7 5.9 0.0 0.1 2.9 8.0 0.9 2.9 16 8.0 8.0 12.0 8.0 44.0 0.0 0.0 0.0 4.0 2.1 1.0 0.0 1.7 8.0 0.2 0.0 0.0 3.0 0.0 0.0 17 23.8 7.4 4.5 8.4 27.7 0.4 5.5 0.1 1.0 1.1 2.3 0.5 1.5 7.4 0.0 0.0 0.5 2.4 1.5 5.0 18 18.1 8.1 5.5 10.2 31.5 0.0 3.9 0.8 1.0 1.6 2.0 1.6 1.6 4.7 0.0 0.0 1.6 2.1 1.8 3.9 19 14.9 11.0 1.1 8.5 23.4 2.1 9.3 0.1 0.5 1.6 2.1 1.0 2.0 17.0 0.3 0.0 0.0 0.0 1.2 4.3 20 15.4 9.5 1.6 19.2 23.1 0.2 5.5 0.1 1.0 1.5 2.3 0.0 0.0 11.5 1.8 0.2 1.8 0.7 2.6 0.0 21 22.5 9.0 5.1 10.9 30.4 0.2 3.6 0.3 0.7 1.0 0.0 1.2 1.4 7.2 0.2 0.0 1.2 0.0 1.9 2.2 22 32.1 5.5 4.6 7.3 23.7 0.1 1.8 0.2 1.1 0.9 5.4 1.8 0.9 6.4 0.0 0.0 0.0 0.0 2.7 5.5 23 17.1 4.9 2.4 9.8 34.1 0.1 2.4 0.0 2.9 0.4 1.6 2.4 7.3 9.8 0.3 0.2 0.1 0.0 1.9 2.3 24 27.3 0.0 5.3 4.5 40.2 0.1 9.1 0.1 1.0 1.6 2.9 0.0 1.9 0.2 0.3 0.0 0.1 1.5 1.4 3.7 F F F F 61 2552
  • 68. F F F F 2552 Internet User Profile of Thailand 2009 : * 1. F F F F ** 2. F F 1. F F (e-mail) 2. (Chat) 3. F F (Web Board) 4. F (News, Timely Report) 5. F F (Information Search) 6. F (Shopping) 7. F (Games) 8. F (Downloads Games) 9. F F F (Downloads Software) 10. F (Downloads Music) 11. F / / F F (Downloads Series/Movie/Anime) 12. F F F (Online T.V.) 13. F (Online Music) 14. F F F F (e-learning) 15. F F (Video Conference) 16. F F F (VoIP) 17. F F (website) 18. F / F (Upload Photo) 19. F 20. (Others) F F F F F F F F F F F F F F F F 24 F F F 1. F F (Information Search) F F F F 1 F F F F F F F F F 20-29 F F (F 48.3) F F F 62 F F F F 2552
  • 69. F F 0 10 20 30 40 50 0 10 20 30 40 50 Percent F F Percent M<20Urb/a M<20Urb/a F M<20Urb/b 2. 38.5 39.1 M<20Urb/b F 38.5 39.1 M<20Rur/a 17 M<20Rur/a 25.0 F 25.0 F M<20Rur/b 33.4 M<20Rur/b 33.4 F M20-29Urb/a M20-29Urb/a F 16 20.4 20.4 F M20-29Urb/b 23.4 M20-29Urb/b 23.4 F M20-29Rur/a M20-29Rur/a F 19.0 M20-29Rur/b 19.0 F M20-29Rur/b 48.3 48.3 2 M>=30Urb/a M>=30Urb/a F F F F M>=30Urb/b 25.6 M>=30Urb/b 25.6 F M>=30Rur/a 32.1 29.5 M>=30Rur/a 32.1 29.5 F F M>=30Rur/b 16.6 M>=30Rur/b 16.6 F<20Urb/a F<20Urb/a 23.3 F (e-mail) 23.3 -F F<20Urb/b F<20Urb/b 28.9 28.9 F 5 F F F<20Rur/a F F F 32.0 F<20Rur/a 32.0 F<20Rur/b F<20Rur/b 44.0 44.0 F F F F20-29Urb/a F 27.7 F20-29Urb/a F 27.7 F20-29Urb/b F20-29Urb/b F 20 31.5 31.5 (F F20-29Rur/a F20-29Rur/a F 23.4 23.4 F20-29Rur/b F F20-29Rur/b F F>=30Urb/a 30.4 F>=30Urb/a 30.4 F F>=30Urb/b F F 23.1 23.7 F>=30Urb/b F 23.1 23.7 F>=30Rur/a 34.1 F>=30Rur/a F 38.0) 34.1 2552 F>=30Rur/b F 40.2 F>=30Rur/b 40.2 Internet User Profile of Thailand 2009 2552 63
  • 70. F F F F 2552 Internet User Profile of Thailand 2009 3.F (News, Timely Report) F 3 F F F 20-29 F F F F 5 (F 19.2) F F F F 18 F F F F F F F Percent 20 19.2 12.8 13.3 13.4 10.7 10.5 10.8 10.2 10.9 9.8 10 8.9 8.9 8.8 8.4 8.2 7.1 8.0 8.5 5.9 6.7 7.3 5.3 4.5 4.4 0 M<20Urb/a M<20Rur/a M20-29Urb/a M20-29Rur/a M>=30Urb/a M>=30Rur/a F<20Urb/a F<20Rur/a F20-29Urb/a F20-29Rur/a F>=30Urb/a F>=30Rur/a M<20Urb/b M<20Rur/b M20-29Urb/b M20-29Rur/b M>=30Urb/b M>=30Rur/b F<20Urb/b F<20Rur/b F20-29Urb/b F20-29Rur/b F>=30Urb/b F>=30Rur/b 4. F (e-learning) F F F F F F F F F F 20-29 F F F F 5 F F F (F 17.0) 64 F F F F 2552
  • 71. F F 0 5 10 15 20 0 5 10 15 Percent Percent F F 5.1 M<20Urb/a 0.1 M<20Urb/a M<20Urb/b 5. 10.7 4.3 M<20Urb/b M<20Rur/a 0.3 M<20Rur/a 0.5 20-29 M<20Rur/b FF 0.0 7.3 M<20Rur/b 19 M20-29Urb/a 4.5 20 M20-29Urb/a M20-29Urb/b 14.6 2.2 M20-29Urb/b 8.9 F F F F M20-29Rur/a F 3.6 M20-29Rur/a 12.5 F M20-29Rur/b 0.1 F M20-29Rur/b 6.7 F M>=30Urb/a (Chat) 5.4 F M>=30Urb/a 12.5 M>=30Urb/b 8.5 M>=30Urb/b 2.1 F M>=30Rur/a M>=30Rur/a 5.3 10.5 F F (F M>=30Rur/b 6.7 M>=30Rur/b 13.3 F<20Urb/a F F<20Urb/a 10.5 10.5 F<20Urb/b F<20Urb/b 7.8 F F F F F F F<20Rur/a F<20Rur/a 5.9 F<20Rur/b 11.0) F<20Rur/b F F F20-29Urb/a 6.0 5.9 8.0 7.4 F20-29Urb/a F F F20-29Urb/b 8.0 7.4 8.1 4.7 F20-29Urb/b F F F20-29Rur/a F20-29Rur/a 17.0 11.0 F20-29Rur/b F F20-29Rur/b 11.5 F F 5 F>=30Urb/a 7.2 9.5 9.0 F>=30Urb/a F F F F>=30Urb/b F 6.4 5.5 F>=30Urb/b 2552 F>=30Rur/a 4.9 9.8 F>=30Rur/a F>=30Rur/b 0.2 0.0 F>=30Rur/b Internet User Profile of Thailand 2009 2552 65
  • 72. F F F F 2552 Internet User Profile of Thailand 2009 F F (Perceived Problems Concerning the Internet) F F ( F F F F F 3 F ) F F F (F 48.4) F F F 32.9 F F F F (F 24.2) F F F F F F ( 21) 66 F F F F 2552
  • 73. F F F F 2552 Internet User Profile of Thailand 2009 21 F Problems - 48.4 Virus 64.4 F F - 32.9 Speed 56.2 F - 24.2 Pornography 60.6 F - 19.0 Junk Mail 18.1 F F - 19.0 Data Integrity 17.0 F / F - 16.1 Hacking 16.2 F F - Network Reliability 14.0 13.9 F F - 13.5 Impolite 11.2 F FF - 12.1 Expenses 13.5 - 11.1 Lack of Law for web-based 11.2 F - 10.7 Privacy 9.3 F F F - 7.8 Commercial Use of Internet 7.5 F- 6.5 Difficulty in Web Search 5.8 F F- 5.7 5.8 Lack of Confidence on On-line Payment - 5.1 Language 5.3 F F - 1.5 Social Isolation 2.6 2.5 - 2.4 2552 (2009) Cultural Dominance 0.9 F F - Digital Divide 1.6 2551 (2008) - 0.7 Domain Name Registration 0.8 F 0.9 - 1.1 Percent Others 0 20 40 60 F F F F 67 2552
  • 74. F F F F 2552 Internet User Profile of Thailand 2009 11 F F 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Perceived Problems 6.5 32.9 14.0 19.0 11.1 24.2 13.5 16.1 12.1 7.8 0.9 19.0 48.4 1.5 2.5 5.1 0.7 5.7 10.7 M<20Urb/a 8.6 23.8 14.0 21.5 14.7 24.1 14.1 16.0 9.8 0.8 0.7 14.9 53.2 1.9 1.4 6.4 0.7 5.7 14.3 M<20Urb/b 7.7 24.3 14.1 28.9 15.4 18.2 8.5 13.1 16.5 0.3 0.9 13.5 48.0 1.4 4.4 3.4 0.7 9.9 4.1 M<20Rur/a 7.2 34.7 12.2 27.6 15.1 28.6 15.8 18.5 9.1 1.5 1.3 16.6 57.9 1.9 1.4 3.0 0.5 6.8 22.2 M<20Rur/b 8.3 64.9 15.6 26.2 0.0 25.0 15.6 16.7 15.6 2.1 0.0 15.0 49.2 2.7 2.3 2.9 0.0 6.3 3.5 M20-29Urb/a 6.9 27.9 13.6 17.5 14. 21.4 10.4 14.5 5.7 4.1 0.8 19.3 45.9 1.9 3.7 1.5 0.6 3.3 7.7 M20-29Urb/b 7.4 21.6 10.1 15.0 12.3 1 19.6 7.1 11.0 12.8 4.2 0.4 19.8 46.5 2.6 3.8 4.3 0.8 3.5 3.5 M20-29Rur/a 5.0 45.7 12.8 20.1 20.0 23.9 15.6 18.7 4.3 5.5 2.4 25.7 56.3 1.2 2.4 4.3 0.6 1.1 9.8 M20-29Rur/b 7.4 47.1 14.7 10.8 10.0 26.3 6.3 14.7 5.6 5.5 0.0 17.9 57.1 1.8 7.4 3.9 0.0 11.1 5.3 M≥30Urb/a 5.3 25.8 14.0 15.9 10.9 23.2 12.0 17.6 10.8 25.6 0.8 25.2 39.0 1.5 1.8 6.8 0.7 3.9 15.3 M≥30Urb/b 4.6 23.7 15.3 14.5 8.8 19.5 13.2 12.3 15.3 10.5 0.5 24.8 34.7 0.0 1.0 6.4 1.0 7.6 5.9 M≥30Rur/a 4.9 50.6 14.7 17.5 11.8 24.4 17.1 22.8 11.5 7.3 4.5 28.2 42.0 0.9 4.3 6.4 0.8 2.6 19.7 M≥30Rur/b 7.0 46.7 14.1 11.5 0.0 22.8 8.0 14.9 13.0 18.2 0.9 22.5 38.4 1.2 1.4 5.7 0.0 6.5 8.0 F<20Urb/a 7.5 13.8 15.3 22.3 7.19 28.5 17.8 20.4 13.6 10.8 0.8 14.5 53.4 1.4 1.7 2.6 0.8 7.4 15.8 F<20Urb/b 7.1 13.7 14.8 23.3 8.5 27.4 16.3 15.8 20.3 8.6 1.5 8.7 49.0 2.8 1.3 6.7 0.9 10.3 5.7 F<20Rur/a 7.4 32.6 17.0 26.7 13.0 30.0 17.6 24.5 12.1 10.8 2.8 17.1 58.5 1.8 1.2 4.8 0.8 7.1 26.1 F<20Rur/b 8.2 26.3 12.7 25.0 8.5 24.6 11.5 14.8 6.6 12.1 0.0 21.3 54.0 1.7 2.5 4.6 1.7 6.6 16.4 F20-29Urb/a 6.5 28.3 13.8 16.2 10.9 26.4 14.9 17.8 5.87 8.3 0.6 18.5 47.8 2.1 2.0 6.3 0.8 0.0 9.8 F20-29Urb/b 6.3 35.0 14.2 13.8 9.1 22.5 10.6 11.1 10.9 8.0 0.1 19.8 41.3 1.1 1.8 6.7 0.5 4.5 3.8 F20-29Rur/a 4.8 32.6 14.5 17.2 6.5 22.4 16.9 20.1 10.2 4.9 1.1 20.4 51.2 1.6 2.0 4.3 1.1 4.1 14.7 F20-29Rur/b 5.9 38.0 17.9 15.5 25.0 25.9 10.5 14.8 19.1 6.4 0.8 14.1 54.7 1.6 1.3 6.4 0.8 3.3 2.2 F≥30Urb/a 5.6 34.5 13.0 16.8 13.9 28.0 18.6 18.6 18.2 7.0 0.6 12.5 46.0 1.5 2.3 6.3 0.8 5.5 15.6 F≥30Urb/b 6.0 33.9 14.5 13.6 2.4 26.2 13.3 10.6 14.8 10.7 0.4 20.4 49.4 0.0 2.0 5.7 0.4 6.7 7.1 F≥30Rur/a 5.9 30.3 13.3 18.4 17.6 23.5 16.2 15.9 10.1 6.5 0.5 22.4 40.1 0.9 4.1 5.9 1.6 5.4 10.7 F≥30Rur/b 4.7 34.6 10.5 18.5 9.9 18.2 15.8 10.3 18.2 8.2 0.0 21.8 47.7 0.4 2.1 5.8 0.6 5.3 10.4 : F F F F F F F ( F F 1 ) 1= F (Difficulty in Web Search) 2= F F (Speed) 68 F F F F 2552
  • 75. F F F F 2552 Internet User Profile of Thailand 2009 3= F F (Network Reliability) 4= F F (Data Integrity) 5= (Lack of Law for web-based business transaction) 6= F (Pornography) 7= F F (Impolite/Inappropriate Content) 8= F / F (Hacking) 9= F F F (Expenses) 10= F F F (Commercial Use of Internet) 11= F F (Digital Divide) 12= F (Junk Mail) 13= (Virus) 14= F F (Social Isolation) 15= (Cultural Dominance) 16= (Language) 17= (Registration Domain Name) 18= F F (Lack of confidence on On-line payment) 19= F (Privacy) F F F F F F F F F F 24 F F F 1. (Virus) F F F F F 20 F F F F 5 F F F 58.5 F F F F F F F F F 30 F F F F F F F F 69 2552
  • 76. F F 70 30 40 50 60 10 30 50 70 F F Percent Percent F M<20Urb/a 53.2 M<20Urb/a F M<20Urb/b M<20Urb/b 48.0 23.8 24.3 2. M<20Rur/a F 20 57.9 M<20Rur/a 34.7 F M<20Rur/b 49.2 M<20Rur/b F 64.9 23 M20-29Urb/a 45.9 M20-29Urb/a 27.9 22 F M20-29Urb/b F 46.5 F F F M20-29Urb/b F 21.6 F F M20-29Rur/a F F M20-29Rur/a 56.3 45.7 M20-29Rur/b 57.1 2552 F M20-29Rur/b F 47.1 M>=30Urb/a Internet User Profile of Thailand 2009 39.0 M>=30Urb/a F M>=30Urb/b 34.7 M>=30Urb/b 25.823.7 M>=30Rur/a F 42.0 M>=30Rur/a F F 50.6 M>=30Rur/b F 38.4 M>=30Rur/b 46.7 F<20Urb/a 53.4 F F<20Urb/a 13.8 F<20Urb/b F F F 49.0 F<20Urb/b 13.7 F<20Rur/a F F 58.5 (Speed) F<20Rur/a 2552 F<20Rur/b 54.0 F<20Rur/b 26.3 F20-29Urb/a 47.8 F20-29Urb/a 32.6 28.3 F20-29Urb/b 41.3 F20-29Urb/b F20-29Rur/a 51.2 (F F20-29Rur/a F F20-29Rur/b 54.7 F20-29Rur/b F 35.0 38.0 F>=30Urb/a F 46.0 F 5 F>=30Urb/a F>=30Urb/b 49.4 F F>=30Urb/b F>=30Rur/a 33.9 40.1 F>=30Rur/a 64.9) F>=30Rur/b 47.7 F>=30Rur/b 32.6 34.5 30.334.6
  • 77. F F F F 2552 Internet User Profile of Thailand 2009 3. F (Pornography) F F F F F F F F 20 F F F F 5 F F F (F 30.0) 24 F F F F F F Percent 30 28.6 28.5 30.0 28.0 26.3 27.4 26.4 24.6 25.9 26.2 24.1 25.0 24.4 23.9 23.5 23.2 22.8 22.5 22.4 21.4 20 18.2 19.6 19.5 18.2 10 M>=30Urb/a M>=30Rur/a F<20Urb/a F<20Rur/a F20-29Urb/a F20-29Rur/a M<20Urb/a M<20Rur/a M20-29Urb/a M20-29Rur/a F>=30Urb/a F>=30Rur/a M<20Urb/b M<20Rur/b M20-29Urb/b M20-29Rur/b M>=30Urb/b M>=30Rur/b F<20Urb/b F<20Rur/b F20-29Urb/b F20-29Rur/b F>=30Urb/b F>=30Rur/b F F (Policy Concerning the Internet) F F F ( F F 1 F ) F F F F F F (F 41.9) (F 34.1) F F F F 71 2552
  • 78. F F F F 2552 Internet User Profile of Thailand 2009 F F F (F 29.8) 12 F F F 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Policy 34.1 13.6 41.9 11.1 28.6 7.3 29.8 18.5 12.8 6.1 10.5 12.3 8.5 4.5 2.5 0.7 1.2 1.4 M<20Urb/a 46.9 9.0 38.7 11.1 22.5 6.3 22.6 16.7 0.0 5.5 10.4 15.4 10.7 4.1 3.2 0.9 1.0 0.0 M<20Urb/b 45.5 10.6 37.6 5.9 29.3 9.9 27.6 16.5 4.2 0.0 10.7 12.4 10.5 3.4 2.9 0.0 1.1 1.7 M<20Rur/a 40.1 8.1 27.3 19.4 22.6 6.7 20.5 23.7 1.8 3.6 7.1 8.0 2.5 2.6 1.8 0.8 0.9 1.6 M<20Rur/b 39.7 9.2 35.3 8.6 15.0 3.6 20.0 18.4 1.6 0.0 17.6 7.6 9.4 5.3 0.0 0.3 1.1 1.4 M20-29Urb/a 45.5 17.0 28.9 8.3 26.8 7.2 27.3 14.8 11.2 2.4 2.2 14.8 13.5 4.1 1.2 0.3 1.4 0.0 M20-29Urb/b 40.5 13.7 43.8 5.8 33.3 7.1 36.5 15.6 21.1 2.5 14.7 12.9 6.4 3.9 1.3 0.3 0.7 1.0 M20-29Rur/a 38.7 11.0 57.1 13.4 21.6 6.6 23.3 14.6 8.3 4.0 3.8 10.2 11.1 3.5 2.3 1.0 0.3 0.9 M20-29Rur/b 35.0 11.6 51.9 5.3 28.6 8.8 32.1 16.3 15.0 10.0 9.8 9.8 20.0 1.8 1.8 0.9 1.1 1.5 M≥30Urb/a 36.4 16.4 36.5 12.4 30.2 11.7 27.8 17.5 9.4 3.3 16.4 11.3 8.8 4.1 2.2 1.0 1.5 0.0 M≥30Urb/b 24.3 18.8 42.2 8.9 39.2 10.3 34.0 16.5 30.0 0.0 26.1 11.1 8.1 3.2 1.3 0.2 1.2 0.0 M≥30Rur/a 31.8 13.0 50.7 10.1 23.8 5.7 29.1 19.4 19.5 3.6 5.7 11.4 8.8 4.1 1.3 0.9 1.9 0.0 M≥30Rur/b 26.5 14.4 50.0 3.6 31.1 10.0 40.0 14.3 29.7 0.0 15.8 14.9 14.3 3.0 1.9 0.0 1.1 0.7 F<20Urb/a 39.3 17.5 34.2 14.7 19.7 7.0 27.1 16.8 3.4 6.0 8.0 11.2 8.0 3.1 3.9 2.9 1.0 0.0 F<20Urb/b 34.0 16.4 41.5 8.8 30.4 7.3 20.3 23.7 3.0 11.8 19.7 10.7 8.7 4.8 3.5 0.0 1.1 5.9 F<20Rur/a 34.3 14.3 63.3 21.4 34.4 8.5 26.9 18.7 1.0 7.4 5.9 10.7 4.3 5.3 3.7 1.7 2.3 2.5 F<20Rur/b 38.3 13.4 54.2 13.1 33.3 5.3 26.7 27.0 1.8 0.0 15.3 9.3 2.5 7.5 0.0 0.0 1.1 3.0 F20-29Urb/a 30.4 18.9 47.3 12.7 30.8 6.6 33.7 21.7 8.5 12.5 5.3 16.8 6.3 10.0 1.8 0.8 0.8 2.1 F20-29Urb/b 32.5 11.8 46.2 7.4 39.3 5.7 45.7 22.1 20.6 11.8 9.8 11.6 4.5 5.2 5.0 1.0 0.9 2.7 F20-29Rur/a 34.1 15.1 47.2 16.1 20.2 6.3 26.0 21.4 10.5 17.8 3.5 12.6 2.2 6.1 2.9 0.5 1.0 0.7 F20-29Rur/b 33.4 15.0 55.7 4.5 37.8 7.6 40.6 23.7 15.0 4.5 7.7 11.4 12.5 4.7 0.0 0.0 1.1 1.9 F≥30Urb/a 22.2 11.7 32.3 14.9 33.7 7.2 35.0 20.0 21.0 17.5 3.5 14.7 5.6 4.1 5.2 0.3 0.8 2.0 F≥30Urb/b 20.4 15.0 36.8 11.2 30.7 7.2 41.4 16.7 35.7 6.9 22.2 15.3 9.5 4.8 6.9 0.2 2.7 1.8 F≥30Rur/a 25.6 17.8 35.3 15.1 24.4 6.9 29.0 19.3 14.6 10.3 8.1 16.9 10.0 4.1 3.9 0.5 1.1 2.2 F≥30Rur/b 23.7 16.8 51.3 13.2 24.5 5.8 27.8 19.6 26.3 4.5 14.4 14.9 2.5 4.7 1.3 1.1 2.1 0.6 72 F F F F 2552
  • 79. F F F F 2552 Internet User Profile of Thailand 2009 : F F F F F F F ( F F 1 ) 1= F F F F 2= F F F 3= F F 4= F F F (Spam, junk mail) 5= F F F F 6= F F F F 7= F F F 8= F F F 9= F F F 10= F F 11= F F F F 12= F F 13= F F 14= F F F 15= F F F F F 16= 17= 18= F F F F 24 F F F 1. F F F F F F F F F F F F 20 F F F 5 F (F 63.6) F F F F 73 2552
  • 80. F 74 F 20 30 40 50 60 70 10 20 30 40 50 Percent F Percent M<20Urb/a M<20Urb/a 46.9 38.7 M<20Urb/b M<20Urb/b 45.5 37.6 2. M<20Rur/a M<20Rur/a 40.1 M<20Rur/b M<20Rur/b 35.3 39.7 F 5 M20-29Urb/a M20-29Urb/a F 27.3 28.9 45.5 F M20-29Urb/b M20-29Urb/b F F F 40.5 F 43.8 M20-29Rur/a 26 M20-29Rur/a F 57.1 25 F M20-29Rur/b 2552 M20-29Rur/b F F 51.9 35.0 F Internet User Profile of Thailand 2009 F M>=30Urb/a M>=30Urb/a 36.5 38.7 36.4 F M>=30Urb/b M>=30Urb/b F 24.3 42.2 F M>=30Rur/a M>=30Rur/a F F 31.8 (F F F M>=30Rur/b F M>=30Rur/b 26.5 50.7 50.0 F<20Urb/a F<20Urb/a 39.3 F 34.2 F<20Urb/b F<20Urb/b 34.0 41.5 F<20Rur/a F<20Rur/a 34.3 F 2552 63.6 F 20 46.9) F F<20Rur/b F<20Rur/b 38.3 54.2 F20-29Urb/a F20-29Urb/a 30.4 F F F F20-29Urb/b F20-29Urb/b 32.5 47.3 46.2 F20-29Rur/a F20-29Rur/a 47.2 34.1 F F F20-29Rur/b F20-29Rur/b 55.7 33.4 F>=30Urb/a F>=30Urb/a 22.2 F F>=30Urb/b F>=30Urb/b 20.4 36.8 F>=30Rur/a F>=30Rur/a 32.3 35.3 25.6 F F>=30Rur/b F>=30Rur/b F 23.7 51.3
  • 81. F 10 20 30 40 50 Percent F F M<20Urb/a 22.6 3. M<20Urb/b 27.6 M<20Rur/a F 5 M<20Rur/b 20.520.0 M20-29Urb/a 27.3 M20-29Urb/b 27 36.5 M20-29Rur/a 23.3 F F M20-29Rur/b 32.1 F F M>=30Urb/a F F M>=30Urb/b 34.0 (F M>=30Rur/a F 27.8 29.1 F M>=30Rur/b 40.0 F F<20Urb/a F F<20Urb/b F F F 20.3 F 20-29 45.7) F<20Rur/a F F<20Rur/b F F 27.1 26.9 26.7 F F F20-29Urb/a 33.7 F F20-29Urb/b 45.7 F F F20-29Rur/a 26.0 F20-29Rur/b F F 40.6 F F F F>=30Urb/a 35.0 2552 F>=30Urb/b F 41.4 F>=30Rur/a Internet User Profile of Thailand 2009 2552 75 F F>=30Rur/b 29.0 27.8
  • 82. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F F 2552 F F F F F F F F F F F F F F F F F F F F F F (Internet Purchase) F F F F F F F F F 10,352 F F F F F F F F F F F F 47.8 F 45.9 F ( 28) 76 F F F F 2552
  • 83. F F F F 2552 Internet User Profile of Thailand 2009 28 F F F Percent 100 90 2551 (2008) 80 2552 (2009) 70 54.1 52.2 60 47.8 45.9 50 40 30 20 10 0 F Yes, at least once No, never F F F F F F F F F F F F F F F F F 20-29 F F F F F F 87.5 F F F F F F 30 F F (F 20.6) F F F F 77 2552
  • 84. F F F F 2552 Internet User Profile of Thailand 2009 29 F F F F F F F Percent 100 87.5 90 80 73.9 70 62.3 61.6 60.9 60.0 60 53.9 57.7 52.4 50 47.8 45.0 50.8 47.6 43.4 40.0 42.2 40 38.2 42.0 34.5 33.3 31.935.0 30 24.3 20 20.6 10 M<20Urb/a M<20Rur/a M20-29Urb/a M20-29Rur/a M>=30Urb/a M>=30Rur/a F<20Urb/a F<20Rur/a F20-29Urb/a F20-29Rur/a F>=30Urb/a F>=30Rur/a M<20Urb/b M<20Rur/b M20-29Urb/b M20-29Rur/b M>=30Urb/b M>=30Rur/b F<20Urb/b F<20Rur/b F20-29Urb/b F20-29Rur/b F>=30Urb/b F>=30Rur/b F F (Last Purchase) F F F F 4,948 F F F F F F F 1 F (F 39.7) F F 1 F F 6 (F 33.7) 6 F F 1 (F 15.8) F 1 (F 10.8) ( 30) 78 F F F F 2552
  • 85. F F F F 2552 Internet User Profile of Thailand 2009 30 F F F >1 10.8% >1-6 >6 -1 33.7% 15.8% <1 39.7% F F F (Purchased Value) F F F F 4,948 F F F 1,000 (F 33.8) F F 1,001-5,000 (F 37.4) F F 5,001- 10,000 (F 12.6) F F 10,001-20,000 (F 8.5) F F 20,001-40,000 (F 5.7) F F 40,000 (F 2.0) F F F ( 31) F F F F 79 2552
  • 86. F F F F 2552 Internet User Profile of Thailand 2009 31 F F F F >40,000 20,001-40,000 2.0% 5.7% 10,001-20,000 <1,000 8.5% 33.8% 5,001-10,000 12.6% 1,001-5,000 37.4% 13 F F F F F < 1,000 1,000- 5,001- 10,001- 20,001- > 40,000 Value (Baht) 5,000 10,000 20,000 40,000 33.8 37.4 12.6 8.5 5.7 2.0 M<20Urb/a 36.8 15.7 21.1 15.8 5.3 5.3 M<20Urb/b 36.0 40.0 8.8 11.2 4.0 0.0 M<20Rur/a 32.3 40.5 10.3 10.9 5.5 0.5 M<20Rur/b 33.3 41.1 14.5 6.7 4.3 0.1 M20-29Urb/a 44.1 26.5 14.7 8.8 5.9 0.0 M20-29Urb/b 22.7 40.9 13.6 13.6 9.1 0.1 M20-29Rur/a 55.6 30.3 0.0 11.1 0.0 3.0 M20-29Rur/b 0.0 69.3 12.1 0.0 18.0 0.6 M≥30Urb/a 34.4 31.3 25.0 6.3 3.0 0.0 M≥30Urb/b 40.7 29.6 14.8 7.4 7.4 0.1 M≥30Rur/a 27.3 45.5 9.1 0.0 13.6 4.5 80 F F F F 2552
  • 87. F F F F 2552 Internet User Profile of Thailand 2009 F < 1,000 1,000- 5,001- 10,001- 20,001- > 40,000 Value (Baht) 5,000 10,000 20,000 40,000 M≥30Rur/b 32.0 39.8 0.0 10.0 0.0 18.2 F<20Urb/a 48.4 22.6 12.9 3.2 12.9 0.0 F<20Urb/b 17.6 41.2 17.6 17.6 5.9 0.1 F<20Rur/a 30.0 50.0 20.0 0.0 0.0 0.0 F<20Rur/b 27.7 46.0 0.0 23.3 3.0 0.0 F20-29Urb/a 36.4 35.2 10.1 9.1 8.1 1.1 F20-29Urb/b 32.3 40.0 15.1 0.8 6.5 5.3 F20-29Rur/a 29.4 41.2 5.9 17.6 5.9 0.0 F20-29Rur/b 54.5 27.3 12.2 0.0 0.4 5.6 F≥30Urb/a 28.3 52.6 6.6 2.6 6.6 3.3 F≥30Urb/b 35.7 39.2 5.4 14.3 5.4 0.0 F≥30Rur/a 38.9 27.8 16.7 11.1 5.5 0.0 F≥30Rur/b 37.5 25.0 37.0 0.0 0.5 0.0 : F F F F F F F F F F F (Goods and Services Purchased) F F F F 4,948 F F F F F (F 36.3) F F F F F F( F 30.9) F F F F (F 21.5) F F F (F 20.2) F F (F 13.9) F F F 16.3 ( 32) F F F F 81 2552
  • 88. F F F F 2552 Internet User Profile of Thailand 2009 32 F F 36.3 Book 36.4 F 30.9 Reservation 30.7 F F 21.5 Clothes, Accessories 17.7 F( F ) 20.2 Film (sent via postal) 18.1 F F 13.9 Computer device 16.3 (F F ) 11.7 Music (download online) 10.5 F F( F ) 7.5 Software (sent via postal) 4.1 F 4.3 e-Auction 4.2 8.1 Cosmetic 5.4 /F F 4.2 e-Book, Information 4.0 F F F , PDA 4.6 Camera, Mobile, PDA 3.1 F 4.8 2552 (2009) Toy 2.7 F 4.3 2551 (2008) Electrical Appliances 3.2 5.1 Medication, Food Supplement 2.5 F F( F F ) 1.7 Software (download online) 2.7 F 1.5 Stock Trading 2.6 (F ) 3.0 Music (sent via postal) 3.1 F F F F 2.0 Household items 1.7 F( F ) F 0.9 Film (download online) 0.8 1.9 Food 1.3 F 3.9 Percent Others 4.2 0 5 10 15 20 25 30 35 40 45 82 F F F F 2552
  • 89. F F F F 2552 Internet User Profile of Thailand 2009 F F F (Reasons against Internet Purchase) F F F F F 5,404 F F F F F F F F F F F F F F F F F (F 61.3) F F F F F F(F 59.9) F (F 44.6) F (F 40.7) F F F F F F (F 31.1) ( 33) F F F F F F F F F F F F F F F F F F F F F F F F F F F 83 2552
  • 90. F F F F 2552 Internet User Profile of Thailand 2009 33 F F F F F F 61.3 Don't trust merchandisers 59.1 F F F F 59.9 Untouchable Productst 58.9 F 44.6 Unconfident with Payment System 46.0 F 40.7 Too complicate 40.7 F F 31.1 Don't want to reveal credit card number 34.2 F F F F 16.3 Concern for satified guaruntee 15.1 F F 14.6 Concern for loss/damage 13.4 12.9 2552 (2009) F 14.2 Don't have credit card 2551 (2008) F F F 13.1 Don't want to wait for goods 14.1 delivery 2.3 F F F F F Don't know websites for shopping 2.9 1.3 F F F No interesting products 1.1 F F F 2.1 Expensive 2.1 F F F F F 0.3 Don't want to buy foreign goods 0.6 18.8 F F Not Interested 31.7 Percent 0 10 20 30 40 50 60 70 : F F 1 F 84 F F F F 2552
  • 91. F F F F 2552 Internet User Profile of Thailand 2009 F F (Usage of Broadband Internet) F 11,991 F F 59.1 F F F F F F 40.9 F F F F ( 34) 34 F F F F Percent 100 2551 (2008) 2552 (2009) 80 63.1 59.1 60 36.9 40.9 40 20 0 F F F Yes, at least once No, never F F F F 85 2552
  • 92. F F F F 2552 Internet User Profile of Thailand 2009 35 F F F F F F F Percent 100 81.0 80 66.7 66.7 66.7 62.5 62.363.0 64.3 65.9 60.0 58.1 60.0 59.7 60.9 59.856.8 58.1 60 56.9 57.7 54.5 57.4 50.0 47.6 40 25.0 20 M<20Urb/a M<20Rur/a M20-29Urb/a M20-29Rur/a M>=30Urb/a M>=30Rur/a F<20Urb/a F<20Rur/a F20-29Urb/a F20-29Rur/a F>=30Urb/a F=>30Rur/a M<20Urb/b M<20Rur/b M20-29Urb/b M20-29Rur/b M>=30Urb/b M>=30Rur/b F<20Urb/b F<20Rur/b F20-29Urb/b F20-29Rur/b F>=30Urb/b F>=30Rur/b F F F F F F F F F F F F F F 30 F F F 5 F (F 81.0) F F F F F F 20 F F F 5 F (F 25.0) ( 35) 86 F F F F 2552
  • 93. F F F F 2552 Internet User Profile of Thailand 2009 F F (Reason for Broadband Internet Usage) F F F F 7,087 F F F F F F F (F 38.4) F F F / F (F 31.6) F (F 18.4) F F F F F F( F 11.6) ( 36) 36 F F F Percent 50 38.4 40 31.6 30 18.4 20 11.6 10 0 F Download Information Use as Part of Telephone Work/Education Nescessary for Convenience Data F F Transfer F Services F F F F F F F FF F ADSL (F 74.2) F F Cable Modem (F 5.9) ISDN ( F 3.5) (F 1.3) F F 15.1 F F F F F F F ( 37) F F F F 87 2552
  • 94. F F F F 2552 Internet User Profile of Thailand 2009 37 F F F Percent 80.0 74.2 70.0 60.0 50.0 40.0 30.0 20.0 15.1 5.9 3.5 10.0 1.3 0.0 ADSL/XDSL Cable M odem ISDN Satellite Others F F (Duration of Broandband Internet Usage) F F F 7,087 F F F F F F F F F 1-2 F F 3 (F 34.2) F F ( 38) 38 F F 2-3 19.3% >3 34.2% 1-2 17.9% <1 28.6% 88 F F F F 2552
  • 95. F F F F 2552 Internet User Profile of Thailand 2009 F FF F F F F F(F 68.6) F FF F 501-1,000 F F FF F 1,001-2,000 F (F 12.0) F FF F F 500 F (F 9.0) ( 39) 39 F F F F F Percent 68.6 70 60 50 40 30 20 12.0 9.0 5.2 10 2.9 2.3 0 Baht <500 501-1,000 1,001-2,000 2,001-3,000 3,001-4,000 >4,000 F F F (Reason of Non-Use) F F F F F F F F F F F F FF (F 60.1) F FF F F (F 41.6) F F F F F (F 28.7) F F F F F F F (F 20.6) ( 14) F F F F F 89 2552
  • 96. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F F 14 F F F F F F F Reason against Broadband Usage Percent / F FF 60.1 Too expensive fee FF F 41.6 No information on how to get the services F F F F F 28.7 Technical impossibility to get the services in the area of residence F F F 20.6 Not Necessary F 5.5 Complexity of process to apply to certain services F 3.2 Do Not trust the service 1.8 Others : F F F F F 1 90 F F F F 2552
  • 97. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F 20 F F F F F F F F F F F 15 F F F F FF F F F F Not F F Others Too Necessary Complexity in Technical Do Not trust expensive No information Using impossibility to in service fee on how to get the get the services in services the area 60.1 41.6 28.7 20.6 5.5 3.3 1.8 M<20Urb/a 60.4 38.7 22.5 19.3 3.8 3.9 2.9 M<20Urb/b 61.9 37.6 29.3 18.8 6.6 3.2 1.5 M<20Rur/a 50.0 27.3 12.6 13.2 8.7 3.0 3.1 M<20Rur/b 75.0 45.3 15.0 15.0 3.8 3.9 1.8 M20-29Urb/a 62.5 28.9 26.8 19.2 3.8 2.8 1.1 M20-29Urb/b 45.7 43.8 33.3 17.5 4.8 1.7 0.7 M20-29Rur/a 65.6 51.3 21.6 24.4 3.6 1.8 0.9 M20-29Rur/b 60.3 35.5 28.6 18.5 4.3 4.4 0.0. M≥30Urb/a 53.0 39.8 30.2 23.2 5.3 3.8 1.1 M≥30Urb/b 49.1 32.3 39.2 24.1 7.2 3.2 0.4 M≥30Rur/a 73.9 55.7 23.8 17.5 7.0 3.4 0.8 M≥30Rur/b 60.7 47.2 31.1 31.0 3.8 3.3 0.0 F<20Urb/a 57.1 46.2 19.7 13.2 5.6 3.0 3.7 F<20Urb/b 67.7 47.3 30.4 21.3 12.4 2.6 1.7 F<20Rur/a 68.1 54.2 24.4 15.2 3.8 2.3 3.9 F<20Rur/b 64.4 43.3 33.3 17.3 5.9 0.9 0.0 F20-29Urb/a 60.0 41.5 31.4 20.3 6.0 3.6 2.1 F20-29Urb/b 57.8 34.2 41.9 20.3 4.0 2.1 2.2 F F F F 91 2552
  • 98. F F F F 2552 Internet User Profile of Thailand 2009 F FF FF F F Not F F Others Too Necessary Complexity in Technical Do Not trust expensive No information Using impossibility to in service fee on how to get the get the services in services the area F20-29Rur/a 62.3 40.0 30.8 20.7 4.7 2.7 2.4 F20-29Rur/b 65.5 40.7 39.3 21.6 5.4 5.4 2.3 F≥30Urb/a 66.7 42.2 20.2 28.3 5.1 4.6 2.0 F≥30Urb/b 43.3 36.5 37.8 32.6 3.7 5.4 1.5 F≥30Rur/a 61.5 41.9 33.7 19.8 5.7 5.8 3.9 F≥30Rur/b 49.7 47.1 30.7 22.4 6.2 3.4 3.2 F F F F F F F F F F F F F (F 58.6) F F F (F 42.0) F F F F F F F F F F (F 34.7) ( 40) F F F F F F 92 F F F F 2552
  • 99. F F F F 2552 Internet User Profile of Thailand 2009 40 F F F 58.6 Acceptable price F 42.0 Only one service provider in the area F F F F F 34.7 Already customer of this provider, do not want to change F / F 31.7 Good credibility of provider 19.4 Good services F F F 15.9 Recommendation from friends 2.2 Others F 0 10 20 30 40 50 60 Percent 70 : F F F F F 1 F F F F F F F F F F(F 44.5) F F F F F F (F 34.8) F F F F F F F F F F 93 2552
  • 100. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F F F F F F F 41 F F F 44.5 Speed lower than claimed/advertised 36.1 F 34.8 Technical Problems 35.1 F 32.8 Expensive Fee 45.9 F 17.2 Complexily of application/approval process 19.1 2552 (2009) F F F 7.3 Complexily of log-in process 2551 (2008) 6.8 1.9 Others 2.9 F Percent 0 10 20 30 40 50 60 : F F 1 94 F F F F 2552
  • 101. F F F F 2552 Internet User Profile of Thailand 2009 F F (Use of Online News Services) F F F F F F F F F F F F F F F F F F F F F F 2552 F F F F F F F F F FF F F F F F F F F F F F F F F F F F F F FF F F F F F F F F F F F F F F F F F F F F 95 2552
  • 102. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F 9,392 F F F F F F F F 88.5 F F F F F F F F 11.5 ( 42) 42 F F F F Yes No 88.5% 11.5% F F F F F F F F F F F (F 93.9) F F F F F F F F F (F 87.1) F F F (F 68.7) F FF (F 61.9) F F F F (F 16.2) ( 43) 96 F F F F 2552
  • 103. F F F F 2552 Internet User Profile of Thailand 2009 43 F F F F F F F 93.9 Read News by Webboard F F F F F 87.1 Read News by E-Newspaper 12.9 F F F 68.7 Read News by Blog 31.3 F / FF 61.9 Write&Criticize News 38.1 F F F F F 57.4 Read News by Social Networking 42.6 F F F F 34.9 Read News by Email 65.1 F F 16.2 Present News by Clip Video 83.8 F Percent 10 20 30 40 50 60 70 80 90 100 : F F 1 F F F F F F F F F F F F F 97 2552
  • 104. F F F F 2552 Internet User Profile of Thailand 2009 1. F F F F F F F F F F F 20 F F F 5 F (F 100.0) FF F F F F F 44 F F F F F F F Percent 100 99.9100.099.9 98.4 97.6 93.5 96.8100.0 94.790.5 92.9 94.9 95.5 92.3 90.6 88.2 95.0 92.3 93.9 91.5 88.9 88.4 87.9 86.7 80 60 40 20 M<20Urb/a M<20Rur/a M20-29Urb/a M20-29Rur/a M>=30Urb/a M>=30Rur/a F<20Urb/a F<20Rur/a F20-29Urb/a F20-29Rur/a F>=30Urb/a F>=30Rur/a M<20Urb/b M<20Rur/b M20-29Urb/b M20-29Rur/b M>=30Urb/b M>=30Rur/b F<20Urb/b F<20Rur/b F20-29Urb/b F20-29Rur/b F>=30Urb/b F>=30Rur/b 2. F F F F F F F F F F F F F F F F F F F F F F F F F F F 20 F F F 5 F (F 96.7) 98 F F F F 2552
  • 105. F F 40 60 80 100 40 60 80 100 F Percent Percent M<20Urb/a M<20Urb/a 78.1 M<20Urb/b M<20Urb/b 76.5 3. 82.4 M<20Rur/a M<20Rur/a 66.7 66.7 88.2 M<20Rur/b 88.0 M<20Rur/b F 96.7 F F M20-29Urb/a M20-29Urb/a 78.0 F M20-29Urb/b M20-29Urb/b 56.1 82.3 83.3 45 F M20-29Rur/a M20-29Rur/a 78.6 F F 86.7 M20-29Rur/b M20-29Rur/b 56.0 70.0 F M>=30Urb/a 65.3 M>=30Urb/a 78.8 F 46 M>=30Urb/b M>=30Urb/b F 84.1 F M>=30Rur/a M>=30Rur/a 88.2 81.0 81.3 F F M>=30Rur/b M>=30Rur/b 95.6 F F F F<20Urb/a F<20Urb/a F 5 86.2 F F F<20Urb/b F<20Urb/b 61.5 61.463.8 F F F F<20Rur/a F<20Rur/a F F F<20Rur/b F<20Rur/b 95.0 F F F F20-29Urb/a F20-29Urb/a 64.368.466.5 F20-29Urb/b F20-29Urb/b 71.3 85.3 F20-29Rur/a F20-29Rur/a 56.1 90.089.7 90.4 92.9 F F (F F20-29Rur/b F20-29Rur/b 63.6 95.5 F F>=30Urb/a F>=30Urb/a 90.2 F F F>=30Urb/b F>=30Urb/b 75.2 73.9 F 84.9 2552 F>=30Rur/a F>=30Rur/a 66.7 81.1 F 20 F F Internet User Profile of Thailand 2009 2552 88.0) F>=30Rur/b F>=30Rur/b 99 58.8 94.4
  • 106. F 10 20 30 40 50 60 70 80 100 F 20 40 60 80 Percent 20 F M<20Urb/a F Percent F 76.5) M<20Urb/a M<20Urb/b 70.0 76.5 M<20Urb/b 60.0 64.7 F M<20Rur/a 66.7 5. M<20Rur/a 4. 66.4 M<20Rur/b 40.0 M<20Rur/b (F 50.0 F 54.4 M20-29Urb/a F M20-29Urb/a 62.1 M20-29Urb/b F 57.9 M20-29Urb/b F F F F F 48 67.5 M20-29Rur/a 21.4 F F F 20-29 M20-29Rur/a 47 F 50.0 M20-29Rur/b F / 55.6 F M20-29Rur/b 76.4) 2552 F 60.0 M>=30Urb/a 51.1 Internet User Profile of Thailand 2009 F F M>=30Urb/a F F M>=30Urb/b 61.5 M>=30Urb/b FF F 58.3 57.5 M>=30Rur/a 75.0 M>=30Rur/a F F F 68.8 M>30Rur/b F F / M>=30Rur/b 73.3 F<20Urb/a F<20Urb/a F<20Urb/b 66.7 69.1 FF F F F<20Urb/b 63.2 63.6 F<20Rur/a 54.4 57.1 F F F<20Rur/a F 5 2552 75.0 F<20Rur/b 47.4 F F<20Rur/b 52.6 F20-29Urb/a F 56.3 F F20-29Urb/a F 60.4 F F20-29Urb/b 56.4 F20-29Urb/b F F F20-29Rur/a 45.0 F F20-29Rur/a 65.0 65.0 F20-29Rur/b 72.7 F F F20-29Rur/b 76.4 F>=30Urb/a F>=30Urb/a 52.6 F>=30Urb/b 54.4 57.3 F>=30Urb/b F F 5 58.4 F F>=30Rur/a (F 63.6 F F>=30Rur/a 62.9 F F>=30Rur/b 46.7 F F>=30Rur/b 50.0
  • 107. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F 8,311 F F F F F 2 (F 30.9) 1 (F 28.1) F 5 (F 17.4) ( 49) 49 F F F F F Percent 40 30.9 30 28.1 20 17.2 17.4 10 3.4 3.0 F No. of Usage 0 per Week 1 2 3 4 5 F 5 Once a day 2 times 3 times 4 times 5 times More than 5 times F F F F F F F F F F 35.7 F F F (F 20.0) F (F 17.1) F (F 10.0) F F F F 101 2552
  • 108. F F F F 2552 Internet User Profile of Thailand 2009 50 F F (Politics) 35.7 (Social) 20.0 (Entertainment) 17.1 (Technology) 10.0 (Economics) 8.9 (Sport) 6.6 (Education) 1.7 F Percent 0 10 20 30 40 F F F F F F F F F F F F F (F 56.5) F (F 18.3) F F F F(F 13.2) 102 F F F F 2552
  • 109. F F F F 2552 Internet User Profile of Thailand 2009 F FF / F F F (F 9.8) ( 51) 51 F F F F Percent 60.0 56.5 50.0 40.0 30.0 18.3 20.0 13.2 9.8 10.0 2.2 0.0 Participation Convenience Freedom Others F FF F F Low Cost F F F F F F F F F F F F F F F (F 48.4) F (F 22.7) F (F 19.2) (F 5.0) (F 4.0) ( 52) F F F F 103 2552
  • 110. F F F F 2552 Internet User Profile of Thailand 2009 52 F F F (Television) 48.4 F (Newspaper) 22.7 F (Internet) 19.2 (Radio) 5.0 (Magazine) 4.0 (Other) 0.7 F Percent 0 10 20 30 40 50 F F F F F F F F F F F F F (F 44.8) F F F F FF F F F F F F F F F F 28.6 F F FF F F F F ( 15) 104 F F F F 2552
  • 111. F F F F 2552 Internet User Profile of Thailand 2009 15 F F F F F F F F F F Impact of Online News Percent F F F F F F 44.8 No Change : still read both online news and newspaper F F F F F 28.6 Change : reading online news more than newspaper F F F F F F F 15.8 No Change : do not normally read newspaper F / F 5.6 No Comment 5.2 Others F F F F F F F F F (F 87.1) F F F F F F F( F 11.8) F F F F 1.1 F F F F 105 2552
  • 112. F F F F 2552 Internet User Profile of Thailand 2009 53 F F (Yes) 87.1% F (Not Sure) F F 1.1% (No) 11.8% F F F F F F F F F F F F F (F 42.6) F F F F (F 26.7) F F F F F (F 21.4) F F F (F 4.9) F F F F F (F 3.3) ( 54) 106 F F F F 2552
  • 113. F F F F 2552 Internet User Profile of Thailand 2009 54 F F F 42.6 Varieties of Information F F 26.7 Freedom of Expression F F F F 21.4 Increase Participation 4.9 Speed F F 3.3 Foreign News 1.1 Others F 0 10 20 30 40 50 Percent F F F F F F F F F F F (F 74.2) F F F F F F( F 15.0) F F 10.8 ( 55) 55 F F (Yes) 74.2% F F (Not Sure) 15.0% F (No) 10.8% F F F F 107 2552
  • 114. F F F F 2552 Internet User Profile of Thailand 2009 F F F F F F F F F F F F F F (F 41.7) F F F F (F 32.2) F F F FF F F (F 14.0) (F 12.1) ( 56) 56 F F F F 41.7 No Content Screening for Youth F F 32.2 No System to Screen Comments F 14.0 Not Neutral 12.1 Others F 0 10 20 30 40 50 Percent 108 F F F F 2552
  • 115. F F F F 2552 Internet User Profile of Thailand 2009 F F F F 109 2552
  • 116. F F F F 2552 Internet User Profile of Thailand 2009 110 F F F F 2552
  • 117. F F F F 2552 Internet User Profile of Thailand 2009 F 2552 F F F F 111 2552
  • 118. F F F F 2552 Internet User Profile of Thailand 2009 112 F F F F 2552
  • 119. F F F F 2552 Internet User Profile of Thailand 2009 F F F F 113 2552
  • 120. F F F F 2552 Internet User Profile of Thailand 2009 114 F F F F 2552
  • 121. F F F F 2552 Internet User Profile of Thailand 2009 F F F F 115 2552
  • 122. F F F F 2552 Internet User Profile of Thailand 2009 116 F F F F 2552
  • 123. F F F F 2552 Internet User Profile of Thailand 2009 F F F F 117 2552
  • 124. F F F F 2552 Internet User Profile of Thailand 2009 118 F F F F 2552
  • 125. F F F F 2552 Internet User Profile of Thailand 2009 F F F F 119 2552
  • 126. F F F F 2552 Internet User Profile of Thailand 2009 120 F F F F 2552
  • 127. F F F F 2552 Internet User Profile of Thailand 2009 F . F F . . FF F F F F F 121 2552