This survey conducted by NECTEC, Thailand

1. F F F F 2552
Internet User Profile of Thailand 2009
F F F F 1
2552

2. F F F F 2552
Internet User Profile of Thailand 2009
F F F F 2552
Internet User Profile of Thailand 2009
ISBN 978-616-120-045-9
F 1( 2552)
500 F
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F F F F
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Copyright©2009 by:
National Electronics and Computer Technology Center
National Science and Technology Development Agency
Ministry of Science and Technology
112 Thailand Science Park, Phahon Yothin Road,
Klong 1, Klong luang, Pathumthani 12120, THAILAND.
Tel. +66(0)2-564-6900 ext. 2354 Fax. +66(0)2-564-6860
:
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F F F F
F F
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112 F
12120
F 0-2564-6900 F 2354 0-2564-6860
http://www.nectec.or.th/srii/
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3. F F F F 2552
Internet User Profile of Thailand 2009
F F F F F
F F F F F F 2542
F F F F F
F F F F F F
F F F
F F 2552 F
F F (Online News)
F F F
F F F F F F
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F (Traditional Media) F
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2552

4. F F F F 2552
Internet User Profile of Thailand 2009
F 10 F
F F F
F F F
(self-selection) F F F F
F F F F F
F F F
F F F
F F F
F F F F
F F F (thaiecommerce.org), F F
F (tispa.or.th), F F
(internetfoundation.or.th), F F F (thaisafenet.org),
dailynews.co.th, sanook.com, thaigoodview.com, nationgroup.com, dek-
d.com, gmember.com, siamsport.com, goosiam.com,
lemononlinemarket.com, pantip.com, kapook.com, narak.com, moohin.com,
adslthailand.com, numwan.com, zabzaa.com, truehits.net, playpark.com,
vcharkarn.com, paysbuy.com sti.or.th F F
F F F F
2552
2 F F F F
2552

5. F F F F 2552
Internet User Profile of Thailand 2009
F F
: F F F 1
F F F F 2552
F .......................................................... 26
F ............................................... 32
F F .............................................. 41
F F .................................... 76
F F .................................................. 85
F .F ...................................... 95
F .................................................................. 111
FF ...................................................................... 121
F F F F 1
2552

6. F F F F 2552
Internet User Profile of Thailand 2009
2 F F F F
2552

7. F F F F 2552
Internet User Profile of Thailand 2009
F F F
F F F
F
1.
F F F F F F
F F F F Net Generation F
F F 2000 2009 F 380 F
F F F F F 1,734 F
1
F 25.6
F F F F F 2551 F F
2
F 16.1 F 2552 F F F
3
F 1.3 F 118.04 F (page view) F
1 http://www.internetworldstats.com/stats.htm 2552
F 16 2552
2 F F F F
3 F Truehits.net 18 2552 F
11,000 F
F F F F 1
2552

8. F F F F 2552
Internet User Profile of Thailand 2009
F F F F F F
(content)
F (Critical Mass) F F
F
F / F F F F F
(content)
F F F F F F F F F
F F
F F F F F F
(Traditional Media) F F F
F F F F
F F (Terminal Equipment) F
(Mobile Information Device) F FF F
F F F F F F F F
F F F F F
F F F
F F
F F F F F
F F F
F F F
F F (Online News)
F F F F
F F F F F F
F F F F
2 F F F F
2552

9. F F F F 2552
Internet User Profile of Thailand 2009
2. F F F (Online News)
F F F F F F F F
F F F F F (New
Medium Carriers) F F F F F F
F F (e-Reader) F F F
F F F F
F F F F F F F
F F F F
F F
F F F F 60
F F F
F F F F F
F F F F
F F F F
F F
F F F F
F F F F F F F
F F (online newspaper e-newspaper )
F (streaming
video) 2.0 F F
F F F twitter facebook F F
F F F
F F F F 3
2552

10. F F F F 2552
Internet User Profile of Thailand 2009
F F F F F
F F FF F F
F F F F F
F F F F F F F F
F F F F F
F F F F F F F F F
F F F F F F
F F F F F F F F
F F F F F F F
F F F F
F F F F F F
F
F F
WWW 1990 F F
F F F F F F FF
F F FF F F F F F F
F F F F
F F FF F F F
(subscriber) F F
F
F F F F
F F F F F
F F F F F F FF
4 F F F F
2552

11. F F F F 2552
Internet User Profile of Thailand 2009
(one way communication) F
F F F
2.0 F F F F F F F
F F F F F F F F
F F F FF
(two way communication) F F F
• F F F F F F/
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Simple Syndication (RSS) Atom
• F F F F ( F
F F RSS Feed)
• / (content) FF
F (text) (audio) F (image) F
(video) (multimedia)
• (data management) F
F F F F F
metadata
F F F F 5
2552

12. F F F F 2552
Internet User Profile of Thailand 2009
F F F F F F
F F 4 F F
1. F F F F F
F F F F F F F
F F F F F F F F
F F F F F F F F
F F F F
F F F F F F F F F
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2. F F F
F F F F F F F
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3. F F F F F F
F (social networking website) F F F
F F F F
F F F FF F
F F F
F F F F F F F F
6 F F F F
2552

13. F F F F 2552
Internet User Profile of Thailand 2009
F F F F
F RSS/Atom Feeds
4. F F F
F F F F F F F F
F F F 120-200 F F
F F F F F
F F 1-2 F F
F F F
F F F F F F F
F F F F F F
F F (real time) F F
F F F F F F F F
F F F F F F , instant messaging
F
SMS F F F F F F
F F F F F F FF F F
F F
F F F F 7
2552

14. F F F F 2552
Internet User Profile of Thailand 2009
1 F F F
F
F F F F F cnn.com, bbc.com,
dailynews.co.th, mcot.co.th
nationgroups.com F
F F F F F pantip.com, sanook.com
kapook.com F
F F F F Slashdot, Blognone
Bloggang F
F F F F Twitter, noknok
playground F
3. F F F
F F F F F
F F F F
F F FF
8 F F F F
2552

15. F F F F 2552
Internet User Profile of Thailand 2009
(Personal Computer : PC) F 604 F
F F F 2000 F
F F F F F F F
F F F
F F F F
F desktop internet computing
F F F
F F F F F F F
F (mobile internet computing) F
F F F F
F F Real time F F F
F F F F F F
F F F F (e-Reader)
F F F F
e-Reader F F
F F F
F F F F Sony, Barnes&Noble Amazon Kindle
F Amazon F F F F F
F F F 3G Wireless F F
F FF Reader F F F F F
F
F F F
F F F F Newscorp
F F F F 10-15
4 IBM System/360 Model 50: 1964
F F F F 9
2552

16. F F F F 2552
Internet User Profile of Thailand 2009
F F F F
F F F
F F F F F F
F F F F F
F F F F F F
F F F
F F F e-Reader F
F F F F F F PC
F F Search engine F Multimedia
F F F F FF F
F F F FF F
F SmartPhone F i-phone SkypePhone F
F F F F F F F
F F F F Real time F
F F F F
F F F F F F F F F
F F F F F
PC F F F F
F -F F F F
F F F
F Video Call F F F F F
F F F F
F F F F
F
10 F F F F
2552

17. F F F F 2552
Internet User Profile of Thailand 2009
F F F
F F F 2000 F F
F F
F F F
F F
1 F F F
1990s 2000s
1960s 1970s 1980s
Desktop Mobile
Mainframe Mini Personal
Internet Internet
computing Computing Computing
Computing Computing
Notebook,
SmartPhone,
e-Reader,
Entertainment
Nintendo
: Gantz, John. (2004) Meeker, Mary. (2009)
F F F F 11
2552

18. F F F F 2552
Internet User Profile of Thailand 2009
4. F F
F F F F
F F F
F F F F
F F F F F
F F F F (Wireless
Device) F F
F F F F F
F F F F
F F F FF F
F 19-33 F F F
F F F
F F F 88.5 F F F
F F F F ( 2)
12 F F F F
2552

19. F F F F 2552
Internet User Profile of Thailand 2009
2 F F
F (Webboard) 93.9
F (Website) 87.1
(Blog) 68.7
(Comment) 61.9
F
57.4
(Social Network)
F (Email) 34.9
F (Write News) 16.2
F
Percent
0 10 20 30 40 50 60 70 80 90 100
( : F F 1 )
2 F F F F F F F F F
F (F 93.9) F F F
F 87.1 68.7 F F F
F F F F F
F F F F
F F F (F 35.7) F F
(F 20) F (F 17.1) F 3
F F F F 13
2552

20. F F F F 2552
Internet User Profile of Thailand 2009
3 F F
(Politics) 35.7
(Social) 20.0
(Entertainment) 17.1
(Technology) 10.0
(Economics) 8.9
(Sport) 6.6
(Education) 1.7
F
Percent
0 10 20 30 40
F F F F F F
F FF F F F
F F F F F
F F F
F F F F F F F
F F F F F
F F F F F F
14 F F F F
2552

21. F F F F 2552
Internet User Profile of Thailand 2009
F F F F
F 4
4 F F F
56.5
(Convenience)
(Freedom) 18.3
F F
(Participation) 13.2
/ F
9.8
(Low Cost)
(Others) 2.2
F
Percent
0 10 20 30 40 50 60 70
F F
F F F F F F
F
F F
F F F F
F F F F F F
F F F F 15
2552

22. F F F F 2552
Internet User Profile of Thailand 2009
F F F F F
F F F FF F F
F
5.
/ F F F
F F F F F F
F F F F F
F F F F F F
F F F F F
F F
F / F F F
F F New York Times F F
F 4 2552 F
F 25 F F F
5
F 10 F 2548
2551 F F F F
F F F F F
200 ( 2) F
F F F F F
5 http://www.nytco.com/press/index.html F 16 2552
16 F F F F
2552

23. F F F F 2552
Internet User Profile of Thailand 2009
F F blogs, twitter F
subscribe F F F
2 F F 2009
F F
( F $ US)
2548 2551 (%)
Newspaper 56.2 44.5 -20.7
Broadcast TV 41.9 44.7 6.6
Cable TV/ Direct 70.6 105.8 49.7
Broadcasting Satellite
Magazines 19.6 24.0 22.7
Radio 19.1 17.7 -7.4
Music publishing 11.9 8.5 -28.5
Movie theaters/DVD 30.9 32.0 3.5
Internet 7.3 23.4 222.7
F 257.4 300.6 16.8
F F F F 17
2552

24. F F F F 2552
Internet User Profile of Thailand 2009
( F $ US)
2548 2551 (%)
GDP 10,960.8 14,264.6 30.1
: David Waterman, Indiana University, Old Media vs. the Internet in the United
States, Presentation in 7th Annual Asian Media and Communications Forum and Asian
City Forum, China, Aug.16th, 2009
F F F F F F
F F F F F F / F
F F F F F F F
F F F F Google F F
F F F F
F F F F F F
F
18 F F F F
2552

25. F F F F 2552
Internet User Profile of Thailand 2009
6.
F FF F F
F F F F
F F F F F
F F F F F F
F F F F F
F F F F F
F (Social Network) F F F F
F
F F F F F
F F F F FF F
F F F F F F F FF
/
F F F F F F /
F F F F
F F F / F F F F
F F F F
6
(Dominate) F F F F
F F
6 F F F F F
F F F F F
F F F F F F F F F
F F F F FF F /
F
F F F F 19
2552

26. F F F F 2552
Internet User Profile of Thailand 2009
F F F F FF F F
F F F F
F F F F
F F F F F
F F F F F
F
F F FF blogs, mobile message,
twitter F F F
F F F
7. F
F F FF F F F
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• : F F
F F F F
F F ( Applications F
) F
F F F ( F / )
F F
F F
20 F F F F
2552

27. F F F F 2552
Internet User Profile of Thailand 2009
• : F F F
F F F
F F F F F F F F
F
F F
• : F F
F F F F F
F F F
F F F F F
FF F
F F F F F
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F F F F
F F F F F
F F
F F F F
F
F F
F F ( .)
F
F F F F 21
2552

28. F F F F 2552
Internet User Profile of Thailand 2009
F F F F
F F F F F F F F
F F F F F
F F F F F
F F F F F
F F F
F F
22 F F F F
2552

29. F F F F 2552
Internet User Profile of Thailand 2009
F
United Press International, Inc. (2009), Media revenue streams in modern
shift ,http://www.upi.com/Business_News/2009/12/16/Media-revenue-
streams-in-modern-shift/UPI-30961260995323/, F 16
2552
Gantz, John. (2004). 40 years of IT: Looking back, Looking ahead.
Massachusetts : IDC
Meeker, Mary. (2009). The Mobile Internet Report Key Themes. New
York : Morgan Stanley
F F F F 23
2552

30. F F F F 2552
Internet User Profile of Thailand 2009
24 F F F F
2552

31. F F F F 2552
Internet User Profile of Thailand 2009
F F F F 25
2552

32. F F F F 2552
Internet User Profile of Thailand 2009
F
F F F F 2552 F
F F F
F F F F F F
F
2552 F F F F
F F F
F F F
F F F F 2552
F F F F F F
F F F
F F F F F
F
2552 F F F
F F F F F
F F F F F
11,991 F 12,992
26 F F F F
2552

33. F F F F 2552
Internet User Profile of Thailand 2009
F F F F
F F
F : F F F F F
F FF 52.3 F F
F F F F F F
FF 37.0 F F F
F F 20.01 . 24.00 . ( F 37.3)
F F F F : F F F
F F F F F
ADSL F F F
F 40.3 F F
F F Network/LAN / F
24.2 F F F F F F
F F F F F F F
F F F F (dial-up) F F
F F F ADSL
F F F (F
74.2) F F F F F
F F F
F
F F F F 27
2552