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TCT&C Riudecanyes

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TCT&C  Riudecanyes TCT&C Riudecanyes Presentation Transcript

  • COMPETITIVE AND SUSTAINABLE DEVELOPMENT OF TOURISM IN TUSCANY REGION Thermal bath and Culture of Tuscany hills & Catalogna
  • BRIEF SUMMARYOBJECTIVES: disseminate the touristic activity around the Escornalbou Castle to the surroundingterritory, called the Escornalbou Barony, and through the year by creating a touristic activity aroundthe landscape characteristics.SUBOBJECTIVES:Identify the present resources of the territory based on the history and traditional culture of theregionEvaluate the type of potential tourism that can be generated in the regionEvaluate the actual management of the resources identified to identify the actions to be done toimprove their touristic activity and/or attractionElaborate a strategic plan to achieve a solid and sustainable touristic activity in the region
  • CATALAN PARTNER AND TERRITORY INVOLVED ESCORNALBOU CASTLE Only the Escornalbou Castle has a solid touristic activityTERRITORY Duesaigües while at the villagesINVOLVED it is very poor and4 municipalities absolutely seasonal.physically They don’t have astructured L’Argentera Riudecanyes strong relation witharound a strategic the castle.orographic point,the Hill ofEscornalbou, Escornalbou Hillwhich has aCastle andMonastery thatare an important Vilanova d’Escornalboutouristic resource Paths that join each village with the Escornalbou Hill, only by food or bike
  • MAIN CHARACTERISSTICS OF THE PROJECT AND OBJECTIVES TO SOLVE Lack of tourists information, about their motivation to travel, customer satisfaction and so on. There are only individual promotional strategy. Lack of common touristic products or offers Attraction /knowledge /evaluation Landscape Private Public stakeholders Tourists resources stakeholders Non coordination They don’t receiveTranquillity, natural Lack of visibility of between the information about the and agricultural the enterprises, no different territory. They arrive to it landscape and big exist tourism municipalities and looking for tranquillity anddiversity of cultural product and there lack of a common landscapes or proximity to resources is no teamwork strategy Costa Daurada region How to use/creation of identity Identity/comunication organization There isn’t a specific touristic identity Lack on knowledge about their own of the territory. landscape resources and how to create There isn’t a touristic differentiation of touristic products around theses resources the territory and its main resources Very poor communication with the Exist a big willingness of neither Management officer of the Escornalbou the different The main touristic resource (the castle) Castle stakeholders to work has very poor connection with the together but they don’t surrounding territories know how
  • METHODOLOGY- ACTIVITIES CARRIED OUTRESULTS IDENTIFICATION LANDSCAPE TOURISTIC ELEMENTS/RESO RESOURCES URCES TOURISTIC IDENTITYVALUE CREATION CREATION CATALAN METHODOLOGY TOURISTIC TOURISTIC IDENTITY/ ACTIVITY EVALUATION OF STRATEGY THE RESOURCES MANAGEMENTSHARED ERNEST METHODOLOGY THERMAL BATHS AND CULTURE IN THE HILLS OF TUSCANY AND CATALONIA (TCMT&C)
  • 1st PART: CATALAN METHODOLOGY TOURISTIC IDENTITY IDENTIFICATION CREATION LANDSCAPE TOURISTIC TOURISTIC ELEMENTS RESOURCES IDENTITY DEFINITION OF THE IDENTIFICATION OF THE IDENTIFICATION OF CREATION A TOURISTIC POTENTIAL TYPE OF LANDSACPE ELEMENTS TOURISTIC RESOURCES IDENTITY TOURISM Technical study: Technical study: Technical study: list of Specific studies using a Identification of the main identification of the most touristic resources to be innovative methodology landscape resources in the potential type of tourism used for each type of Meetings with public region that can be used for for the region based on potential tourism. stakeholders a touristic activity the landscape resourcesInterviews with public and identified * private stakeholders*Types of tourism: Ecotourism, active tourism, recreation tourism in the nature, Agricultural tourism, cultural –monumental tourism, traditional culture and folklore tourism, health tourism and business tourism THERMAL BATHS AND CULTURE IN THE HILLS OF TUSCANY AND CATALONIA (TCMT&C)
  • RESULTS 1st PART: RESULTS POTENTIAL TOURISM THAT CAN BE IMPLANTEDPRINCIPAL RESOURCES IDENTIFIED: TRANQUILITY, DIVERSITY OF RURAL AND NATURAL LANDSCAPE AND DIVERSITY OF TRADICIONAL AND CULTURAL RESOURCES POTENTIAL TYPES OF TOURISM TO DEVELOP • Health tourism: based on the tranquility, views over beauty and interesting landscapes, favorable climate, clean air and relaxing atmosphere • Recreational tourism in the nature: based on the needs to escape from the everyday environments, and to enjoy doing activities at the nature • Agricultural tourism: based on offering the experience of living the rural life, practicing and learning about agricultural and farming traditional activities and enjoying traditions THERMAL BATHS AND CULTURE IN THE HILLS OF TUSCANY AND CATALONIA (TCMT&C)
  • 2nd PART: COMMON METHODOLOGY Evaluation of the necessities of each identified touristic resource to improve their touristic potential POTENTIAL TOURISTIC TOURISTIC RESOURCE ACTUAL TOURISTIC USE ACTIONS USE Technical study : Evaluation of Technical study : Technical study/evaluation : Technical study and workshop the different resources -Actual touristic offer and -Accessibility with public and private identified following this organization of each resource - importance, potential stakeholders: classification* -- seasonal use and attraction attraction of the resource Define concrete actions to -Potential to improve their improve the attraction of use and attractiveness each resource* MAIN ACCOMODATIONS AND TOURISTIC SERVICES CULTURAL SITES MAIN SPORT SITES MAIN HERITAGE AND HISTORY SITES MAIN NATURAL AREAS AND LANDSCAPES MAIN LOCAL IDENTITY SITES THERMAL BATHS AND CULTURE IN THE HILLS OF TUSCANY AND CATALONIA (TCMT&C)
  • 2nd PART: RESULTS20 MAIN ACCOMODATIONS AND TOURISTIC SERVICES 1 MAIN ULTURAL SITES Opened only by booking. Action should be taken to Based on local costumers, mainly at summer time. improve its daily time table by organizing Most of the costumers using the existing services complementary activities related to agricultural culturearrive looking for landscape and tranquility, not for the presence of the Escornalbou Castle. So, the tourists 4 MAIN SPORT SITES that visit the Castle do not stay at the region. The They can be used through the year but now there are relation between the castle and the surroundings not touristic activities related. Create information about territories needs to be strengthen. the possibilities in active tourism and organize concrete events. 5 MAIN HERITAGE AND HISTORY SITES 3 MAIN NATURAL AREAS AND LANDSCAPES The Escornalbou Castle is the main touristic attraction They can be used through the year but now there are used through the year, but it must to be improved its not touristic activities related. Create information about attraction capacity organizing events and concrete the sites to be visited and organize paths and routes.activities and relating it with the surrounding territories and resources. 7 MAIN LOCAL IDENTITY SITES Most of the other history sites can improve their potential use by increasing their attractiveness with All the existing resources are not organized for touristic actions that relate them with the Escornalbou Castle activity. All together they can offer a touristic activity and the history of the Barony. through all the year and for different type of tourists, mainly the agricultural and folklore tourism but they also can be a complement to health tourism (local ecological products) and business tourism (cultural outdoor activities) THERMAL BATHS AND CULTURE IN THE HILLS OF TUSCANY AND CATALONIA (TCMT&C)
  • 2nd PART: RESULTS 5 MAIN HERITAGE AND HISTORY SITES 4 MAIN SPORT SITES3 MAIN NATURAL AREAS AND LANDSCAPES 7 MAIN LOCAL IDENTITY SITES
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  • STRATEGY AND OPERATIONAL PLANL1 ACTIONS TO IMPROVE ATRACTIVINESS L2 ACTIONS TO IMPROVE USE AND ATRACTIVINESS L3 ACTIONS TO IMPROVE USE OF CONCRETE OF THE GLOBAL TERRITORY OF CONCRETE RESOURCES RESOURCES1 CREATION OF A BARONY ESCORNALBOU 1 CREATION OF HIKING, BIKE AND HORSE 1 PUBLICATE A BOOK WITH EXCURCIONS BRAND (logotype and common image for ITINERARIES/PATHS AROUND THE BARONY TERRITORY the 4th territories related to the castle) 2 CREATION A SPECIFIC PRODUCTS FOR OLIVE OIL 2 ORGANIZE A COMMON CONCRETE2 CREATION A COMMON PROMOTIONAL AND HAZELNUTS GASTRONOMYC PRODUCTS: FESTIVITY AT THE CASTLE WEB OLEOTOURISM (concrete activities and , routes and visits) 3 CREATE CULTURAL ROUTE THORUGH THE3 PROMOTIONAL MATERIAL OF THE 4TH 4TH VILLAGES AND THE CASTLE VILLAGES AFORDABLE AT THE CASTLE 3 START DOING AQUATIC ACTIVITIES AT THE RIUDECANYES RESERVOIR 4 CREATE A COMMON LABEL FOR ALL THE4 CREATION OF A COMMON PROMOTER OF PRODUCTS PRODUCED INSIDE THE BARONY THE ECORNALBOU BRAND 4 CREAT A THEMATIC DAY IN EACH VILLAGE AND TEERRITORI AT THE CASTLE SIDE SPREAD THROUGH THE5 CREATING A COMMON GEOCACHING YEAR (sport festival at Vilanova village, olive oil 5 CREATE A CIRCULAR ROUTE TO DO BY CAR, TOURISTIC PRODUCT festival at Riudecanyes village, train festival at FOOD OR BIKE DURING ONE WEEK AROUND Duesaigües village, culture and traditions festival THE BARONY TERRITORY WITH ALL THE6 POSITIONING THE BRAND INSIDE THE ACCOMODATIONS AND FOOD RESERVES FAMILIAR TOURISM at Argentera village, History of the XVII century conferences at the Escornalbou Castle) 6 CREATE A GASTRONOMIC MENÚ WITH THE7 REGULAR WORKSHOPS WITH THE SPECIFIC BARONY BRAND PRIVATE STAKEHOLDERS TO IMPROVE 5 GASTRONOMYC SHOWS THEIR KNOWLEDGE ABOUT THE 7 ORGANIZE MORE CULTURAL EVETNS AT THE TERRITORY (THEY ARE TOURISTIC 6 INCREASE THE ACTIVE SPORT ACTIVITIES AT THE CASTLE INFORMATION POINTS) MOUNTAIN SECTORS OF THE TERRITORY 8 CREATE A PANNEL AT THE ESCORNALBOU8 COMMON FESTIVITY AGENDA 7 CREATE A LEAFLATE WITH HIKINGS FORM THE HILL WHICH IDENTIFIES EACH VILLAGE AND CASTLE TO EACH VILLAGE ITS RELATION WITH THE CASTLE9 RELATE THE ESCORNALBOU BRAND WITH THE COSTA DORADA TOURISTIC AREA 8 CREAT A SPECIFIC TOURISTIC PRODUCTS (accommodation + Castel ticket + guided tour +10 PROMOTE THE LOCAL TRADITIONS OF traditional lunch or dinner) EACH VILLAGE FROM THE CASTLE 9 CREATE SPECIFIC PRODUCT FOR SMALL11 TO IMPROVE THE IMAGE OF THE ENTERPRISES (accommodation +meeting TERRITORY INSIDE THE SUSTAINABLE facilities and different type of outdoor activities ) Actions are listed in order of TOURISM priority 10 ORGANIZE SPORT RACES (marathon, triathlon…)
  • Thermal bath and Cultureof Tuscany hills & Catalognawww.ernesttuscanyproject.eu www.adhocweb.net