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1 Forum Car Sharing Wagner

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  • 1. CarSharing in Switzerland: Success Factors and Challenges CarSharing as part of a New Mobility Industry Cluster Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 2. 1000 Locations in Switzerland Dec 31, 2003: • 58‘000 customers, 1‘700 cars at 1000 Locations, 400 communities, 700‘000 reservation transactions per year, 0,3% non-fullfilled trips, • Nationwide, decentralised Distribution of CarSharing Service Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 3. Growth: Customers & Vehicles 60'000 2'400 Customers Vehicles 50'000 2'000 40'000 1'600 30'000 1'200 20'000 800 10'000 400 0 0 1987 1990 1992 1994 1996 1997 1998 1999 2000 2001 2002 2003 Customers 28 550 1'800 4'700 11'300 17'400 23'000 30'000 38'000 44'000 52'000 58'000 Vehicles 2 39 110 260 580 760 1'050 1'200 1'450 1'650 1'750 1'700 Update: Dec 31, 2003 Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 4. Example for Switzerland Multimodal //Intermodal vs. Unimodal Behavior Multimodal Intermodal vs. Unimodal Behavior Use of Traffic Modes related to the Amount of Trips Use of Traffic Modes related to the Amount of Trips Source: Muheim 1998 / Sample: n = 511 M-Customers + 340 Car-Owners Mobility-Customers Car-Owners 34.8% Train / Bus 9.1% 20.2% Bicycle 8.0% 17.4% LightRail / Bus 9.7% 8.1% Walking 11.5% 6.2% CarSharing — 5.4% Car in Household 54.0% 2.9% Motor-Bike 1.6% 1.8% Firmenwagen 4.4% 1.5% Borrowed Car 0.7% 0.6% CarRental — 0.5% Moped 1.0% 0.2% Taxi — Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 5. Financials Mobility CarSharing 1999 2000 2001 2002 2003 2004 Sales in Mio. CHF 21,419 27,110 33,230 36,280 39851 Sales in Mio. € 14,279 18,073 22,153 24,186 26,567 Number of FTE‘s 85 110 108 113 115 Profitability Cash-Flow/Sales 21 % 15 % 18 % 19 % 20 % Operating Income -4% +1% +2% +3 % FTE: Full Time Employees Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 6. Advance Reservation Reservation via Internet 55% Reservation via Reservation via Call Center ARS Automated 25% Reservation System (Interactive Voice Respond) 14% In-Vehicle SQL-Server Change of Reservation via On-Board Computer 6% SMS-Dispatch Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 7. Vehicle Access: Mobility Card Instant Vehicle Access via touchless SmartCard Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 8. Billing Cycle SMS Dispatch Customer Trip Data (Km, Time) SQL-Server: Data Processing for Billing Cycle via … … physical bill … e-mail bill Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 9. Mobility GIS for Customers Instant and real-time Information on Locations Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 10. Mobility GIS for the Management Customer Analysis linked to their Preferences: By Locations, by Vehicle Categories, by Timing, by Revenues, by Clusters, by Target Group, etc. Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 11. Products: - Basic - Plus - Master - Fleet Business CarSharing Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 12. Partnership (Largest Swiss Retailer): 75 Locations for Employees, Customers Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 13. CarSharing @ Hotel • Distribution via Hotel as an Agent (Laundry, Tennis, …) • Low Key Implementation (1 or more cars) • Reception = MobilCenter Information/Promotion, Sales, Reservation, Vehicle Access, Billing, Fleet Management) • High Utilization: (Priority Setting) - Hotel Guests - Hotel Employees - Citizens / Inhabitants • Pioneer Hotel Bethanien Davos 1995 / New Pretest 2004 • ?!: Seasonal Effects, Collaboration CarRental, Flat Rates, Cannibalism, Liability, Urban Tourism vs. Remote T., Standard meets Standard, Conversion, … needs Public Transit and Luggage Service from Home ... Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 14. Partnership CarRental: Mobility & . Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 15. Partnership Public Transit: Mobility and ZVV / tl ZVV Zurich Regional Traffic: tl transport lausanne: A Transit Pass for all needs. An idea makes its way + 12 other Regional Public Transit Agencies / Operators Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 16. EasyTicket – One Card fits all … An all Swiss Standard – Starting in 2005 Electronic payment EasyTicket Related services • Preferences (e.g. class options) • Discounts • Ticket-Favorites / Profiles • Purchase Data (Bonus) • Links to e-Commerce Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 17. EasyTicket – the ChipCard and beyond: Development Strategies for Ticketing and Distribution Central Ticket Delivery Application Ticket Delivery Ticket Delivery Internet Ticket ordering S-POS PC with Mobile Phone Visual Mobiltelefon on- / offline Card Reader with Java + MMS mit Java + MMS Control Preferences, Favorites, Ticket loading Payment, ... automated ChipCard and Chipkarte touchless „EasyAccess“ Ticket loading Ticket-Data on Card Control Device Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 18. Mobility‘s Fleet Services Business Model „Operations“ Business Model „Retail“ MOS Mobility Operation System: MRS Mobility Retail System: Service Packages for Marketing and Operation of Third Party Applications Mobility‘s own CarSharing-Fleet Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 19. Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 20. IT-System smart: Cute, sexy CityCar 20% Technology Know-How Operations, Process Know-How Reservation, Vehicle Access, 25% Billing and Fleet Management Preferred Parking, best locations Sophisticated Marketing & Sales Nationwide Swiss Railroads Network, established Distribution 55% Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 21. Partnership Management / New Mobility Industry Cluster: A Distributional Network by great Partner Variety with a Focus on Revenue Stream at Low Cost. Mobility Portals & Joint-Marketing One-Stop-Shopping CarSharing Germany CarSharing Austria Awareness / Policy Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 22. Carsharing in Germany • www.cambiocar.de + www.moses-europe.org • www.DBrent.de + www.callabike.de • www.shelldrive.de Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 23. CarSharing in UK • www.smartmoves.org www.easygroup.co.uk www.easyCar.com Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 24. CarSharing in France • www.caisse-commune.com www.autotrement.com www.cybercars.org www.cybermove.org Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 25. CarSharing in the USA • www.Flexcar.com • www.Zipcar.com • www.CityCarShare.org • www.eMotionMobility.com www.ClubSportiva.com Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 26. CarSharing in Canada • www.autoshare.com • Toronto: 41 cars www.greenfleets.com Toronto: 20 cars www.cooperativeauto.net www.communauto.com CAN Vancouver: 62 cars Montreal, Quebec, 200 cars Sherbrooke, Gatineau Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 27. Success Factors and Challenges for the New Mobility Industry: Focus CS Success Factors CarSharing: Challenges for CS: - Nationwide Operation & - Open-End-Reservation International Standards - Instant Vehicle Access - Decentralization - One-Way-Trip Close to Customer - Location‘s Virtualization - One-Stop-Shopping - Product & Service: - Partnerships: - Enlargement / Variety - for Distribution - Enrichment / Benefits - for Operation - Individual Solutions - (Enabling) Technical Tools - Integration of new - Open Non-Proprietary Systems Vehicles (EV / CNG) - Interoperability Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004
  • 28. More Mobility – Less Traffic Be there ... Be smartontheroad Roma: 2004 CarSharing Forum: Mobility Services 27.04.2004