What Next for Content? : Social Media Week London 2011

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The fact that content was declared king on the web, and then serially dethroned and reinstated at regular intervals, represents its poor treatment within the marketing mix. What needs to change?

iCrossing's social media & content consultants, along with clients and collaborators, share lessons from their work and thoughts about what is coming next for content strategy. Panel chaired by Antony Mayfield, Senior Social Media Consultant.

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What Next for Content? : Social Media Week London 2011

  1. 1. What next for content? SOCIAL MEDIA WEEK LONDON : : 2011 ICROSSINGhttp://goo.gl/kxYn1 1
  2. 2. (SOURCE: USE CREATIVE COMMONS LICENCE FROM FLICKR.COM – AND ADD PHOTOGRAPHERS CREDIT HERE) Content at the centre of online marketinghttp://goo.gl/Zu4vW 2
  3. 3. Best.Content.Ever.http://goo.gl/oosNX 3
  4. 4. Best.Content.Ever.http://goo.gl/oosNX 4
  5. 5. Brands compete in attention marketshttp://goo.gl/1yvK2 http://goo.gl/1yvK2 5
  6. 6. The Heath- Robinson School of digital strategyhttp://goo.gl/0Htpg 6
  7. 7. Content should be represented throughout the planning process 7http://goo.gl/UPN8x
  8. 8. (SOURCE: USE CREATIVE COMMONS LICENCE FROM FLICKR.COM – AND ADD PHOTOGRAPHERS CREDIT HERE)Fromresearch...http://goo.gl/TifxW 8
  9. 9. ...to completion.http://goo.gl/UqWJA 9
  10. 10. Content is theorganisingprinciple ofbrandmarketingonline10 http://goo.gl/n8PsT
  11. 11. For somebrands itshould be theonly thing theydo online.11 http://goo.gl/gfTg4
  12. 12. Understand.Be useful.Be present.http://goo.gl/7rb1k 12
  13. 13. Turn digitalmarketing onits head.http://goo.gl/52DJn 13
  14. 14. On-site|off-site Build|Creation Creating|Curatinghttp://goo.gl/nA426 14
  15. 15. Mindset EDITORIAL Processes Distributionhttp://goo.gl/1yvK2 15
  16. 16. Newsroom EDITORIAL HOW Processes Storyhttp://goo.gl/DBLsN 16
  17. 17. Ournewe-bookhttp://goo.gl/g0frL 17
  18. 18. THANK YOU Email: results@icrossing.co.uk Call: +44 (0)1273 827 700 Website: www.icrossing.co.uk Blog: http://connect.icrossing.co.uk Twitter: @icrossing_ukttp://goo.gl/m31Hc 18

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