The best CMOs in the world constantly ask questions. Are we doing everything we can to connect with consumers and are we doing it as effectively as possible? What are the big ideas and insights that will drive the brand forward? At this time of year, CMOs should only have one question on their minds: How can I ensure that my brand is poised for success?
To answer that question, Gary Stein, iCrossing’s SVP, Strategy & Planning sparked a lively discussion about what changes are on the horizon for digital marketing, and several ways brands can prepare for those changes in 2014.
This webinar touched upon the insights from a newly published point of view, Three Digital Marketing Trends Marketers Can’t Ignore in 2014.
Please check back soon for the audio recording.