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Three Digital Marketing Trends Marketers Can’t Ignore in 2014 - iCrossing - Gary Stein
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Three Digital Marketing Trends Marketers Can’t Ignore in 2014 - iCrossing - Gary Stein

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The best CMOs in the world constantly ask questions. Are we doing everything we can to connect with consumers and are we doing it as effectively as possible? What are the big ideas and insights that …

The best CMOs in the world constantly ask questions. Are we doing everything we can to connect with consumers and are we doing it as effectively as possible? What are the big ideas and insights that will drive the brand forward? At this time of year, CMOs should only have one question on their minds: How can I ensure that my brand is poised for success?

To answer that question, Gary Stein, iCrossing’s SVP, Strategy & Planning sparked a lively discussion about what changes are on the horizon for digital marketing, and several ways brands can prepare for those changes in 2014.

This webinar touched upon the insights from a newly published point of view, Three Digital Marketing Trends Marketers Can’t Ignore in 2014.
http://www.icrossing.com/three-digital-marketing-trends-marketers-cannot-ignore-in-2014

Please check back soon for the audio recording.

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Transcript

  • 1. 3 Wednesday, January 22, 2014 digital marketing trends you can’t ignore
  • 2. wrong question wait...what? who bought what? it supposed to do what again? Wednesday, January 22, 2014
  • 3. right question how does [this] help me achieve my goals? Wednesday, January 22, 2014
  • 4. a philosophy called instrumentality Wednesday, January 22, 2014
  • 5. how is any new technology an instrument that helps me achieve my goals? Wednesday, January 22, 2014
  • 6. magic content Wednesday, January 22, 2014 connected entertainment insane convenience
  • 7. the smart use of passive data - predictive information - an amazing opportunity for ads - magic content Wednesday, January 22, 2014
  • 8. magic content Wednesday, January 22, 2014
  • 9. magic content Wednesday, January 22, 2014
  • 10. magic content Wednesday, January 22, 2014 How to not ignore this - find your moments - discover if your moments are addressable via mobile (or other channels)
  • 11. TV manufacturers are ready to get the TVs connected - No more boxes and boxes - Apps for TV? - connected entertainment Wednesday, January 22, 2014
  • 12. connected entertainment Wednesday, January 22, 2014
  • 13. How to not ignore this - invest in rich content - focus on programming experts - discover the app opportunity connected entertainment Wednesday, January 22, 2014
  • 14. the over-investing in customer service to achieve a breakthrough experience - may not be sustainable... - ...creating the opportunity - insane convenience Wednesday, January 22, 2014
  • 15. insane convenience Wednesday, January 22, 2014
  • 16. insane convenience Wednesday, January 22, 2014 How to not ignore this - what are the ways that you can make your experience way, way better? - if you over-invest, where are you getting the return?
  • 17. magic content Wednesday, January 22, 2014 connected entertainment insane convenience
  • 18. thanks gary stein | svp. strategy | @garyst3in Wednesday, January 22, 2014