The Future OF Media

ARNAUD DE PUYFONTAINE

who are we?

editorial pages created 42,238

copies sold63 million

advertising pages sold 19,313

as for reach...• 50% of all women• 32% of all UK adults• 60% of all readers in the lifestyle market• 50% of all readers in the luxury market• 57% of all readers in the young women’s market• 83% of all readers of quality men’s magazines• and weeklies now rival the nationals in combined readership

No 1in our magazine competitor set

the future is here now

trust in our brands sets us apart

emerging technologiesbreathing life into brands

Top 40 digital businesses in the UK

1st on Newsstand

It’s not about platformsIt’s about being connected It’s not about social media It’s about being social

advertisers?

•“Our consumer engagementincreases greatly when we combinethe wonderful attributes of theLOreal brands with the outstandingeditorial excellence of a greatmagazine like Cosmo, Bazaar orGood Housekeeping”Georges-Edouard Dias, SVP DigitalL’Oréal

INSPIRATION RESEARCH IMPLEMENTATION

print is still the connector TV Radio Newspapers Magazines DigitalConsumption Passive Passive Active Active Active Usage Often, daily Often, daily Varies daily to not at all Varies from daily to Used daily by most occasional Need state “I want to “I want some “I want to be informed” “I want to be inspired” “I want to complete a switch off” company” task”Attitudes to Avoided by Low engagement due Ambivalent, neither Open and receptive, in a The more creative andadvertising some, it can to lack of visual embracing nor rejecting trusted environment innovative, the more inform and element, Intrusive effective the response entertain

innovation in print

launched8th February

special formats

commerce

events

licensed products Exclusively at John Lewis

cutting through the noise...

tried, tested, trusted

The Future OF Media

by iCrossing

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