SOLOMO BUSINESSES –    TODAY AND TOMORROW…    Mac Ling    iCrossing    Director, Mobile    SMX Advanced Seattle 2011COPYRI...
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL   2
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL   3
Group                   MessagingCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL   4
The explosion occurred a short three   months ago…COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL   5
In a quaint, little town in Texas…COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL   6
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL   7
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL   8
So tell me… what is Group Messaging?                                           Group Messaging Spectrum of PrivacyCOPYRIGH...
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL   10
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL   11
Conference Calls            Group Messaging                                                              Location Sharing ...
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL   13
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL   14
Longevity and engagementprovide deeper insight into the group’sinterestsCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL...
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL   16
However, relevance has a shelf-life.So we have to be nimble enough tocommunicate to consumers in thedecision stage of the ...
What Do We Have Here?                                                     1.   A Group with Shared Interests              ...
Is this the                    SoLoMo                  Revolution?COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL   19
Or Just the Next  Evolution in  Marketing?COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL   20
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL   21
Place-Based          NetworksCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL   22
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL   23
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL   24
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL   25
COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL   26
We’re                                                         Becoming                                                    ...
“SoLoMo” doesn’t feel like arevolution… but an evolution.We’re using the same fundamentalmarketing concepts with new tools...
THANK YOU!    Mac Ling    mac.ling@icrossing.com    @mac_lingCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL   29
Upcoming SlideShare
Loading in...5
×

SMX Advanced: The SoLoMo Revolution - Mac Ling - iCrossing

1,957

Published on

"The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide" as presented by Mac Ling, Director, Mobile, iCrossing, at SMX Advanced in Seattle, WA on June 7, 2011.

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,957
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
29
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

SMX Advanced: The SoLoMo Revolution - Mac Ling - iCrossing

  1. 1. SOLOMO BUSINESSES – TODAY AND TOMORROW… Mac Ling iCrossing Director, Mobile SMX Advanced Seattle 2011COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 1
  2. 2. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 2
  3. 3. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 3
  4. 4. Group MessagingCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 4
  5. 5. The explosion occurred a short three months ago…COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 5
  6. 6. In a quaint, little town in Texas…COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 6
  7. 7. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 7
  8. 8. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 8
  9. 9. So tell me… what is Group Messaging? Group Messaging Spectrum of PrivacyCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 9
  10. 10. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 10
  11. 11. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 11
  12. 12. Conference Calls Group Messaging Location Sharing Photo SharingCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 12
  13. 13. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 13
  14. 14. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 14
  15. 15. Longevity and engagementprovide deeper insight into the group’sinterestsCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 15
  16. 16. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 16
  17. 17. However, relevance has a shelf-life.So we have to be nimble enough tocommunicate to consumers in thedecision stage of the purchase funnel. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 17
  18. 18. What Do We Have Here? 1. A Group with Shared Interests 2. Location Information 3. Contextual Information 4. Immediacy of Fulfilling Need And ULTIMATELY: A Qualified Lead! How Do We Use This? 1. Provide a Targeted Offer To the Pod 2. Future Group Buying Deals 3. Merchants Can Bid for This Group’s PatronageCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 18
  19. 19. Is this the SoLoMo Revolution?COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 19
  20. 20. Or Just the Next Evolution in Marketing?COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 20
  21. 21. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 21
  22. 22. Place-Based NetworksCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 22
  23. 23. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 23
  24. 24. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 24
  25. 25. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 25
  26. 26. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 26
  27. 27. We’re Becoming Better at Using Technology to Enable a Deeper Human ExperienceCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 27
  28. 28. “SoLoMo” doesn’t feel like arevolution… but an evolution.We’re using the same fundamentalmarketing concepts with new tools toachieve similar goals.It’s simply the next iteration of themarketer’s toolbox…COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 28
  29. 29. THANK YOU! Mac Ling mac.ling@icrossing.com @mac_lingCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 29
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×