SMX Advanced: The SoLoMo Revolution - Mac Ling - iCrossing
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SMX Advanced: The SoLoMo Revolution - Mac Ling - iCrossing

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"The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide" as presented by Mac Ling, Director, Mobile, iCrossing, at SMX Advanced in Seattle, WA on June 7, 2011.

"The SoLoMo Revolution: Social Media, Local Search & Mobile Search Collide" as presented by Mac Ling, Director, Mobile, iCrossing, at SMX Advanced in Seattle, WA on June 7, 2011.

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SMX Advanced: The SoLoMo Revolution - Mac Ling - iCrossing SMX Advanced: The SoLoMo Revolution - Mac Ling - iCrossing Presentation Transcript

  • SOLOMO BUSINESSES – TODAY AND TOMORROW… Mac Ling iCrossing Director, Mobile SMX Advanced Seattle 2011COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 1
  • COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 2
  • COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 3
  • Group MessagingCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 4
  • The explosion occurred a short three months ago…COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 5
  • In a quaint, little town in Texas…COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 6
  • COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 7
  • COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 8
  • So tell me… what is Group Messaging? Group Messaging Spectrum of PrivacyCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 9
  • COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 10
  • COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 11
  • Conference Calls Group Messaging Location Sharing Photo SharingCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 12
  • COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 13
  • COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 14
  • Longevity and engagementprovide deeper insight into the group’sinterestsCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 15
  • COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 16
  • However, relevance has a shelf-life.So we have to be nimble enough tocommunicate to consumers in thedecision stage of the purchase funnel. COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 17
  • What Do We Have Here? 1. A Group with Shared Interests 2. Location Information 3. Contextual Information 4. Immediacy of Fulfilling Need And ULTIMATELY: A Qualified Lead! How Do We Use This? 1. Provide a Targeted Offer To the Pod 2. Future Group Buying Deals 3. Merchants Can Bid for This Group’s PatronageCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 18
  • Is this the SoLoMo Revolution?COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 19
  • Or Just the Next Evolution in Marketing?COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 20
  • COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 21
  • Place-Based NetworksCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 22
  • COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 23
  • COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 24
  • COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 25
  • COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 26
  • We’re Becoming Better at Using Technology to Enable a Deeper Human ExperienceCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 27
  • “SoLoMo” doesn’t feel like arevolution… but an evolution.We’re using the same fundamentalmarketing concepts with new tools toachieve similar goals.It’s simply the next iteration of themarketer’s toolbox…COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 28
  • THANK YOU! Mac Ling mac.ling@icrossing.com @mac_lingCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 29