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The World is a PlaygroundBuilding a game layer on top of the world‘s informationPaul DolemanChief Executive Officer, iCros...
Play, learn, and grow
Looking back, for a moment.
SOCIAL MEDIA IS FINISHED35
Last decade socialised the web
This decade is all about thegame layer 35
This sucks!
Game Dynamics DO influence actual          behaviour
A day in Doleman’s life…
Appointment DynamicFarmville (can 70 million Americans be wrong)Smurfs – a personal tragedyGlow Caps
Influence and Status DynamicFoursquare MayorModern Warfare genreSchool is a game (MIT research, MA schools)
Progression DynamicCompleteness of ProfileAirline MilesWorld of Warcraft (6 hours per day, Paladins et al)
Communal DiscoveryDigg News – find the best stories - leader boardMcDonalds MonopolyBallon Challenge, DARPA, MIT Pyramid
CountdownMario Cart or BejeweledManchester City FC “City Square Beer”Pricedrop TV
Viral Game Mechanics AvoidanceShell Game Countdown Behavioural ContrastProgression Urgent Optimism Lottery LoyaltyVariable...
Launching a new serviceTravel money at the POS
The debateAwareness, sharing, gaming, microsites and socialspaces.
The conceptLearning through UXExtra pins
Wrap Uphttp://johnbell.typepad.com/weblog/2011/09/how-game-dynamics-can-drive-social-behavior.htmlhttp://socialtimes.com/g...
The World is a Playground
The World is a Playground
The World is a Playground
The World is a Playground
The World is a Playground
The World is a Playground
The World is a Playground
The World is a Playground
The World is a Playground
The World is a Playground
The World is a Playground
The World is a Playground
The World is a Playground
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The World is a Playground

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iCrossing UK CEO Paul Doleman presents on the ever growing influence of the gaming layer.

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Transcript of "The World is a Playground"

  1. 1. The World is a PlaygroundBuilding a game layer on top of the world‘s informationPaul DolemanChief Executive Officer, iCrossing UKPaul.doleman@icrossing.co.uk07718 585165TWITTER: @pauldolemanhttp://connect.icrossing.co.uk
  2. 2. Play, learn, and grow
  3. 3. Looking back, for a moment.
  4. 4. SOCIAL MEDIA IS FINISHED35
  5. 5. Last decade socialised the web
  6. 6. This decade is all about thegame layer 35
  7. 7. This sucks!
  8. 8. Game Dynamics DO influence actual behaviour
  9. 9. A day in Doleman’s life…
  10. 10. Appointment DynamicFarmville (can 70 million Americans be wrong)Smurfs – a personal tragedyGlow Caps
  11. 11. Influence and Status DynamicFoursquare MayorModern Warfare genreSchool is a game (MIT research, MA schools)
  12. 12. Progression DynamicCompleteness of ProfileAirline MilesWorld of Warcraft (6 hours per day, Paladins et al)
  13. 13. Communal DiscoveryDigg News – find the best stories - leader boardMcDonalds MonopolyBallon Challenge, DARPA, MIT Pyramid
  14. 14. CountdownMario Cart or BejeweledManchester City FC “City Square Beer”Pricedrop TV
  15. 15. Viral Game Mechanics AvoidanceShell Game Countdown Behavioural ContrastProgression Urgent Optimism Lottery LoyaltyVariable Interval Rewards Companion Gaming Ration Reward Schedules Appointment Re-enforcer Epic Meaning Behavioural Momentum Response Influence Blissful Producitivity Free Lunch Chain Scehdule Cascading Information Theory Meta Game Extinction Collaboration
  16. 16. Launching a new serviceTravel money at the POS
  17. 17. The debateAwareness, sharing, gaming, microsites and socialspaces.
  18. 18. The conceptLearning through UXExtra pins
  19. 19. Wrap Uphttp://johnbell.typepad.com/weblog/2011/09/how-game-dynamics-can-drive-social-behavior.htmlhttp://socialtimes.com/game-dynamics-online-commerce_b78511Paul DolemanChief Executive Officer, iCrossing UKPaul.doleman@icrossing.co.uk07718 585165TWITTER: @pauldolemanhttp://connect.icrossing.co.uk
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