The World is a Playground

The World is a PlaygroundBuilding a game layer on top of the world‘s informationPaul DolemanChief Executive Officer, iCrossing UKPaul.doleman@icrossing.co.uk07718 585165TWITTER: @pauldolemanhttp://connect.icrossing.co.uk

Play, learn, and grow

Looking back, for a moment.

SOCIAL MEDIA IS FINISHED35

Last decade socialised the web

This decade is all about thegame layer 35

This sucks!

Game Dynamics DO influence actual behaviour

A day in Doleman’s life…

Appointment DynamicFarmville (can 70 million Americans be wrong)Smurfs – a personal tragedyGlow Caps

Influence and Status DynamicFoursquare MayorModern Warfare genreSchool is a game (MIT research, MA schools)

Progression DynamicCompleteness of ProfileAirline MilesWorld of Warcraft (6 hours per day, Paladins et al)

Communal DiscoveryDigg News – find the best stories - leader boardMcDonalds MonopolyBallon Challenge, DARPA, MIT Pyramid

CountdownMario Cart or BejeweledManchester City FC “City Square Beer”Pricedrop TV

Viral Game Mechanics AvoidanceShell Game Countdown Behavioural ContrastProgression Urgent Optimism Lottery LoyaltyVariable Interval Rewards Companion Gaming Ration Reward Schedules Appointment Re-enforcer Epic Meaning Behavioural Momentum Response Influence Blissful Producitivity Free Lunch Chain Scehdule Cascading Information Theory Meta Game Extinction Collaboration

Launching a new serviceTravel money at the POS

The debateAwareness, sharing, gaming, microsites and socialspaces.

The conceptLearning through UXExtra pins

Wrap Uphttp://johnbell.typepad.com/weblog/2011/09/how-game-dynamics-can-drive-social-behavior.htmlhttp://socialtimes.com/game-dynamics-online-commerce_b78511Paul DolemanChief Executive Officer, iCrossing UKPaul.doleman@icrossing.co.uk07718 585165TWITTER: @pauldolemanhttp://connect.icrossing.co.uk

The World is a Playground

by iCrossing on May 24, 2012

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