The World is a Playground

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iCrossing UK CEO Paul Doleman presents on the ever growing influence of the gaming layer.

iCrossing UK CEO Paul Doleman presents on the ever growing influence of the gaming layer.

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  • 1. The World is a PlaygroundBuilding a game layer on top of the world‘s informationPaul DolemanChief Executive Officer, iCrossing UKPaul.doleman@icrossing.co.uk07718 585165TWITTER: @pauldolemanhttp://connect.icrossing.co.uk
  • 2. Play, learn, and grow
  • 3. Looking back, for a moment.
  • 4. SOCIAL MEDIA IS FINISHED35
  • 5. Last decade socialised the web
  • 6. This decade is all about thegame layer 35
  • 7. This sucks!
  • 8. Game Dynamics DO influence actual behaviour
  • 9. A day in Doleman’s life…
  • 10. Appointment DynamicFarmville (can 70 million Americans be wrong)Smurfs – a personal tragedyGlow Caps
  • 11. Influence and Status DynamicFoursquare MayorModern Warfare genreSchool is a game (MIT research, MA schools)
  • 12. Progression DynamicCompleteness of ProfileAirline MilesWorld of Warcraft (6 hours per day, Paladins et al)
  • 13. Communal DiscoveryDigg News – find the best stories - leader boardMcDonalds MonopolyBallon Challenge, DARPA, MIT Pyramid
  • 14. CountdownMario Cart or BejeweledManchester City FC “City Square Beer”Pricedrop TV
  • 15. Viral Game Mechanics AvoidanceShell Game Countdown Behavioural ContrastProgression Urgent Optimism Lottery LoyaltyVariable Interval Rewards Companion Gaming Ration Reward Schedules Appointment Re-enforcer Epic Meaning Behavioural Momentum Response Influence Blissful Producitivity Free Lunch Chain Scehdule Cascading Information Theory Meta Game Extinction Collaboration
  • 16. Launching a new serviceTravel money at the POS
  • 17. The debateAwareness, sharing, gaming, microsites and socialspaces.
  • 18. The conceptLearning through UXExtra pins
  • 19. Wrap Uphttp://johnbell.typepad.com/weblog/2011/09/how-game-dynamics-can-drive-social-behavior.htmlhttp://socialtimes.com/game-dynamics-online-commerce_b78511Paul DolemanChief Executive Officer, iCrossing UKPaul.doleman@icrossing.co.uk07718 585165TWITTER: @pauldolemanhttp://connect.icrossing.co.uk