Next Generation Websites - Autonomy Interwoven - iCrossing
Upcoming SlideShare
Loading in...5
×
 

Next Generation Websites - Autonomy Interwoven - iCrossing

on

  • 5,262 views

"Next Generation Websites: How Meaning is Transforming the Web" as presented by Shiva Vannavada, Vice President, Rich Media Technology, iCrossing, at the Autonomy Interwoven - Executive Luncheon in ...

"Next Generation Websites: How Meaning is Transforming the Web" as presented by Shiva Vannavada, Vice President, Rich Media Technology, iCrossing, at the Autonomy Interwoven - Executive Luncheon in Los Angeles, California, on Thursday, March 18, 2010.

Statistics

Views

Total Views
5,262
Views on SlideShare
5,239
Embed Views
23

Actions

Likes
5
Downloads
168
Comments
0

1 Embed 23

http://www.slideshare.net 23

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Next Generation Websites - Autonomy Interwoven - iCrossing Next Generation Websites - Autonomy Interwoven - iCrossing Presentation Transcript

  • Next Generation Websites: How meaning is transforming the web iCrossing – Customer Presentation Shiva Vannavada Vice President, Rich Media Technology March 18, 2010
  • Agenda • The trend to redesign • The importance of content portability • Client implementation examples: Toyota, Hyundai – Creating a rich user interface – Database integration – Mobile site generation – Social media integration – Enterprise search integration • The release management process • Questions to ask before a redesign COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 2
  • About iCrossing View slide
  • One of the largest independent digital agencies 12 550 40+ OFFICES EMPLOYEES FORTUNE 500 New York, NY WORLDWIDE CLIENTS SERVED Chicago, IL Scottsdale, AZ San Francisco, CA Los Angeles, CA Dallas, TX Reston, VA Irvine, CA Salt Lake City, UT Brighton U.K. London U.K. Munich, Germany COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 4 View slide
  • Automotive Travel & Hospitality COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL Retail and CPG Financial Services Across key vertical industries Tech and Telecom Other 5
  • Recognized as best in class for Web dev and Search COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 6
  • Our service offerings SOLUTIONS BRANDING/ RETENTION DIGITAL MEDIA ACQUISITION AWARENESS PROGRAMS PR MANAGEMENT RELATIONSHIP LEAD LOYALTY GLOBAL MARKETING MARKETING GENERATION PROGRAMS CAMPAIGNS INTELLIGENCE TECHNOLOGY BID MGMT FEED MGMT SEO MGMT SOCIAL MEDIA ANALYTICS APPLICATION APPLICATION APPLICATION APPLICATIONS DASHBOARDS + SEO DISPLAY WEB DESIGN & SOCIAL MEDIA KIOSKS MOBILE SITES DEVELOPMENT OUTREACH & APPS SERVICES COMMUNITY DIGITAL SMS/ SEM EMAIL MEDIA PLANNING DEVELOPMENT OUT OF HOME MOBILE ADS SKILLS CREATIVE CONTENT TECH QUALITY STRATEGY PLANNING & IA DEVELOPMENT DEVELOPMENT ASSURANCE RICH MEDIA / MOBILE OFFSHORING RESEARCH ANALYTICS MEDIA VIDEO SITES/APPS SOLUTIONS COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 7
  • Our partnership with Autonomy PARTNER OF THE YEAR - 2007 COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 8
  • Trend to redesign
  • Trend to redesign • Why Redesign - because your business has real reasons to do it • Your business has evolved and the site does not represent you and/or your customers • Site does not meet business objectives and/or customer objectives (not usable, wrong information, doesn’t sell product, can’t keep content fresh) • Site is not visible and/or accessible (architectural barriers and it’s better to start over) • Site is not part of an integrated, multi channel, online experience • Site does not support improvements to business processes (it’s holding your business back) • You apologize for your site to new prospects - the site is old, clunky, perhaps unstable, and creates more overhead than it’s worth (too expensive to maintain) COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 10
  • Trend to redesign • iCrossing creates a connected brand experience across all online marketing channels to bring the right experience, at the right time, to the right audience • iCrossing combines its breadth of hands-on experience, proprietary technology, and relationships to function as your trusted advisor to set and meet the desired redesign objectives • iCrossing is a full service agency that has strategy, creative, and technical talent to deliver world class solutions • iCrossing uses its industry expertise, as well as technology and creative, to help increase the lower funnel activity and, ultimately, traffic to your online marketing channels • iCrossing delivers visible websites COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 11
  • Content portability
  • What is content portability? DHTML / JavaScript - - AJAX - FLEX HTML / CSS - Website - Brand Sites Flash - - Micro Sites Backend Applications - - Rich Internet Applications (RIA) COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 13
  • What is content portability? - Social Networking Services Micro Sites RSS - Brand Sites - - Geo Services News - AJAX / JavaScript - Atom - API’s/ - SOAP/REST/XML Feeds - Financial Services XHTML / CSS - Events - Website - Computing Services Flash/Flex - Blogs - Microsoft Silverlight - Rich Internet - Applications (RIA) Content / Assets Defined as information & format - Microsoft Silverlight Kiosk- No inherent functionality - OCC Apps Print Ads - Desktop - Google Gears Online Ads- Advertising CONTENT HUB - Adobe Air Brochures - Application Services - Branded Desktop Live Events - Defined as data, functionality & form Applications A controlled experience XHTML Mobile - - Communications Embeddable Widgets & Plug-ins - Twitter, Blogger, Pownce Microsoft Silverlight - Yahoo!, Google, Wordpress Adobe Flash Lite - - Discovery Mobile Content - Social Digg, Del.icio.us, JavaFX/JavaME - YouTube, Flickr, Slashdot Media StumbleUpon Applications - Messaging - API’s & Applications - - Interactions Facebook Apps, OpenSocial, Facebook, MySpace, Netvibes, Twitter, Flickr Bebo COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 14
  • Client examples Toyota Hyundai
  • CMS selection process Creative / Technical Business / User Requirements Requirements Create Scorecard Evaluation Criteria Select 3 CMS Vendors Complete Scorecard for Vendor Demos / each Vendor POCs Select CMS Vendor COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 16
  • CMS selection criteria • Cross platform support – Simple installation process and footprint – Works with any technical infrastructure/ application architecture • Usability / intuitive user interface – Ease of use for a content editor to login / publish / administer content – Granularity of integration with complex Rich Media components, page designs and ability to produce semantic markup • Publishing mechanism – Relative ease of publishing content to various environments, maturity of workflow, email notifications – Strength of multi-site, multi-channel content syndication • Aggregation of external content & systems – Ability to aggregate external data, images, and social media services – Low level of effort to integrate with external authentication • Product extensibility – Native personalization integration with personalization systems – Built-in features for supporting SEO, inherent analytics features – Digital Asset Management (DAM) integration • Licensing / implementation / Support – Commercial support and maintenance, quality technical support – Clear upgrade path and roadmap – Online developer community COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 17
  • Remember portability? - Social Networking Services RSS - Micro Sites - Geo Services Brand Sites - News - API’s/ - SOAP/REST/XML Atom - AJAX / JavaScript - Feeds Events - - Financial Services XHTML / CSS - Website Blogs - - Computing Services Flash/Flex - Microsoft Silverlight - Rich Internet - Applications (RIA) Content / Assets Defined as information & format No inherent functionality - Microsoft Silverlight Kiosk- - OCC Apps Print Ads - Online Ads- CONTENT HUB TEAMSITE Desktop - Google Gears Advertising - Adobe Air Brochures - - Branded Desktop Live Events - Application Services Applications Defined as data, functionality & form A controlled experience XHTML Mobile - - Communications Embeddable Widgets & Plug-ins - Twitter, Blogger, Pownce Microsoft Silverlight - Yahoo!, Google, Wordpress Adobe Flash Lite - Social - Discovery Content - Digg, Del.icio.us, JavaFX/JavaME - Mobile YouTube, Flickr, Slashdot Media StumbleUpon Applications - Messaging - API’s & Applications - - Interactions Facebook Apps, OpenSocial, Facebook, MySpace, Netvibes, Twitter, Flickr Bebo COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 18
  • Autonomy products utilized • TeamSite • OpenDeploy • MediaBin • Autonomy Enterprise Search COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 19
  • CMS implementation architecture INTERWOVEN TEAMSITE BRANCHING STRATEGY MICROSOFT INFRASTRUCTURE OPEN DEPLOY MASTER-SLAVE DCT GENERATION PROCESS MASTER-SLAVE TPL GENERATION PROCESS SUN / IBM INFRASTRUCTURE PUBLISH / GENERATE COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 20
  • Rich user interface
  • Toyota.com COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 22
  • Toyota.com COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 23
  • Toyota.com COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 24
  • Toyota.com COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 25
  • Toyota.com COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 26
  • Toyota.com COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 27
  • Rich media components – Flash/AJAX XML FLASH TEAMSITE DCT -> DCR -> TPL JSON AJAX COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 28
  • Database integration
  • Toyota.com COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 30
  • Toyota.com COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 31
  • Toyota.com COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 32
  • Toyota.com COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 33
  • Toyota.com COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 34
  • Toyota.com COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 35
  • Toyota.com COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 36
  • Database integration TEAMSITE DCR -> DCT -> TPL XML DATA LOAD SCRIPT LOCAL SPECIALS CONFIGURATOR DB SERVER CRM LMS COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 37
  • Mobile site generation
  • COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 39
  • Mobile integration CSS / JavaScript XHTML WEBSITE TEAMSITE DCT -> DCR -> TPL XHTML MP MOBILE SITE CSS / JavaScript COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 40
  • Social media integration
  • Toyota.com COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 42
  • Social media integration TEAMSITE XML FEEDS FACEBOOK DCT -> DCR -> TPL COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 43
  • Enterprise search integration
  • Toyota.com COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 45
  • Enterprise search integration AUTONOMY TEAMSITE ENTERPRISE SEARCH RESULTS DCR SEARCH COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 46
  • Release management process
  • Release management COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 48
  • Questions to ask before a redesign
  • General questions to ask yourself before a redesign • Do your homework – Do your research (audience, competitive best practices, industry trends) – Know your current site’s metrics to know what flows and content work and or don’t work (perpetuate the good, drop the bad) – Reminder: don’t lose those critical URLs in the redesign • Know where you want to go – Define and prioritize your business objectives for the web, social media ties and mobile experience (interactive strategy roadmap) – Keep focus on defining an experience that drives the primary behaviors you want to achieve – Make sure technology selection is extensible to the future vision • Understand organizational impacts – Understand what staff and infrastructure are needed to provide the desired experience for all aspects of your online program (today and in the future) – Understand what business processes will change and what’s required to support those changes COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 50
  • General questions to ask yourself before a redesign • Who is managing this project (roles and responsibilities) – What roles will your organization play and are you really prepared to take on those roles – Who has the authority to make decisions and how will they be engaged – How many partner agencies will be engaged and who is responsible to ensure proper integration of work • Know your budget – Know where the content will come from – photography, videos, and site content can be time consuming and expensive to create – Who and how is content going to be maintained and kept fresh - blogs, Facebook posting, tweets, site content – Allow enough internal time to stay properly engaged during the project – Consider conducting early stage user testing to validate your assumptions are accurate COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 51
  • thank you. SHIVA VANNAVADA Vice President, Technology Services Company: iCrossing Inc. Phone: 310 302 6030 Email: shiva.vannavada@icrossing.com