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Measuring Content Marketing - iCrossing - DMA 2013 Conference

by on Oct 17, 2013

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What is the value of content marketing? How do you know if you are publishing the right type of content? iCrossing's Karen Pate and Terry Sheehan shared insights on how to measure the effectiveness of ...

What is the value of content marketing? How do you know if you are publishing the right type of content? iCrossing's Karen Pate and Terry Sheehan shared insights on how to measure the effectiveness of a content marketing program at the DMA 2013 Conference on October 15, 2013.

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Measuring Content Marketing - iCrossing - DMA 2013 Conference Measuring Content Marketing - iCrossing - DMA 2013 Conference Presentation Transcript