If you don't have a visual storytelling strategy, then you don't have a storytelling strategy. We now live in an era when visual stories generate more engagement and reach than written content. In "Let Me Tell You a Visual Story," iCrossing's David Deal shares how a visual storytelling strategy has helped iCrossing improve engagement, reach, and visibility in the digital world. His presentation focuses on how iCrossing, a business-to-business brand, shares its culture through visual stories.

1. Let Me Tell You a
Visual Story
David Deal
Vice President of Marketing, iCrossing
@davidjdeal

2. 2
Visual stories speak the language of our time

3. WHAT’S OUR
STRATEGY?

4. 4
We live our connectedness brand
through visual stories . . .

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We showcase our company culture . . .

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make it easy for employees to embrace social . . .

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support our clients . . . .
Jack Nicholson's red bow tie
helped our client Skinnygirl®
donate $45,000 to Dress for
Success as part of a playful
#oscars marketing effort.

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support our partners . . .
Crocodile Hermès Birkin Bag on Global 14

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and surprise and delight . . .

10. HOW DO WE DELIVER
OUR STRATEGY?

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Pinterest: the visual hub for our brand
iCrossing at Play

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iCrossing@15
Rachel Klein, iCrossing Chicago: "Pulp Fiction –
all the rage when I was 15. Not sure we really
understood everything in the movie at the time,
we certainly thought we were cool watching it."
Antonio Araya, iCrossing Santiago: “This pic
reminds me that when I was 15. I never cut my
hair, was more skinny, a little bit crazy, and
listened a lot of heavy metal. Google me to find
out what things changed and what did not."
iCrossing President and CEO Don Scales remembers
digging "Let It Be" when he was 15 years old.

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iCrossing at SXSW 2013
Sixth StreetFood TruckSixth Street

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Movember 2012
Antonio Araya, iCrossing Santiago

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Instagram: rapid-fire reporting akin to Twitter

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Facebook & Google+ give us reach, engagement, visibility

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Our thought leadership provides a recurring platform
The social genius of “RuPaul’s Drag Race”
How to Be a Market Maker

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Flickr: not as curated but more democratic
Brighton Fashion
Week Zeitgeist Show

19. TIPS

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Have a strategy

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Have a photo posse

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Have standards

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Have fun

24. Pinterest.com/davidjdeal
THANK YOU