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Let Me Tell You aVisual StoryDavid DealVice President of Marketing, iCrossing@davidjdeal
2Visual stories speak the language of our time
WHAT’S OURSTRATEGY?
4We live our connectedness brandthrough visual stories . . .
5We showcase our company culture . . .
6make it easy for employees to embrace social . . .
7support our clients . . . .Jack Nicholsons red bow tiehelped our client Skinnygirl®donate $45,000 to Dress forSuccess as ...
8support our partners . . .Crocodile Hermès Birkin Bag on Global 14
9and surprise and delight . . .
HOW DO WE DELIVEROUR STRATEGY?
11Pinterest: the visual hub for our brandiCrossing at Play
12iCrossing@15Rachel Klein, iCrossing Chicago: "Pulp Fiction –all the rage when I was 15. Not sure we reallyunderstood eve...
13iCrossing at SXSW 2013Sixth StreetFood TruckSixth Street
14Movember 2012Antonio Araya, iCrossing Santiago
15Instagram: rapid-fire reporting akin to Twitter
16Facebook & Google+ give us reach, engagement, visibility
17Our thought leadership provides a recurring platformThe social genius of “RuPaul’s Drag Race”How to Be a Market Maker
18Flickr: not as curated but more democraticBrighton FashionWeek Zeitgeist Show
TIPS
20Have a strategy
21Have a photo posse
22Have standards
23Have fun
Pinterest.com/davidjdealTHANK YOU
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Let Me Tell You a Visual Story - iCrossing

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If you don't have a visual storytelling strategy, then you don't have a storytelling strategy. We now live in an era when visual stories generate more engagement and reach than written content. In "Let Me Tell You a Visual Story," iCrossing's David Deal shares how a visual storytelling strategy has helped iCrossing improve engagement, reach, and visibility in the digital world. His presentation focuses on how iCrossing, a business-to-business brand, shares its culture through visual stories.

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  • http://www.akademifantasia.org/europe/a-giant-book-at-lake-constance-in-bregenz/http://www.bregenzerfestspiele.com/en/
  • Show our “At Work” and “At Play” boards from Pinteresthttp://pinterest.com/icrossing/at-play/http://pinterest.com/icrossing/at-work/
  • http://holidayconnections2012.icrossing.com
  • http://instagram.com/p/WP0SVDPLMB/http://pinterest.com/icrossing/global-14/
  • http://instagram.com/p/WP0SVDPLMB/http://pinterest.com/icrossing/global-14/
  • http://www.flickr.com/photos/icrossing/7453555236/in/set-72157629997194234
  • http://pinterest.com/icrossing/icrossing-15/
  • http://pinterest.com/icrossing/icrossing-at-sxsw-2013/
  • http://pinterest.com/icrossing/movember-2012/
  • Montage of images from iCrossing’s Donnie Awards as show on http://instagram.com/icrossingFeb 28 2013 images:Sandy,Jake, Don, U.K. Office, Chicago Office
  • http://www.facebook.com/photo.php?fbid=10151490820318815&set=a.442438878814.244982.80099988814&type=1&theaterimages from white paper….
  • http://thecontentlab.icrossing.com/post/24615611480/whats-your-style-a-conversation-with-jermaine-duprihttp://thecontentlab.icrossing.com/post/40185479442/how-search-engine-optimization-can-improve-your-writinghttp://thecontentlab.icrossing.com/post/32808817766/ban-the-blog
  • http://www.flickr.com/photos/icrossing/sets/72157632243581045/
  • http://instagram.com/alon_goldsmithhttp://instagram.com/craw4dhttp://instagram.com/brandonexploreshttp://instagram.com/rtokar
  • YEShttp://instagram.com/p/WFUk-sj7de/http://instagram.com/p/Ws-rI8FjZA/http://pinterest.com/icrossing/movember-2012/NOhttp://www.smdc.army.mil/smdcphoto_gallery/eagle/Archived/Mar04/Award%20grip%20and%20grin%20P2199021.JPG
  • http://pinterest.com/pin/150096600052377534/
  • Transcript of "Let Me Tell You a Visual Story - iCrossing"

    1. 1. Let Me Tell You aVisual StoryDavid DealVice President of Marketing, iCrossing@davidjdeal
    2. 2. 2Visual stories speak the language of our time
    3. 3. WHAT’S OURSTRATEGY?
    4. 4. 4We live our connectedness brandthrough visual stories . . .
    5. 5. 5We showcase our company culture . . .
    6. 6. 6make it easy for employees to embrace social . . .
    7. 7. 7support our clients . . . .Jack Nicholsons red bow tiehelped our client Skinnygirl®donate $45,000 to Dress forSuccess as part of a playful#oscars marketing effort.
    8. 8. 8support our partners . . .Crocodile Hermès Birkin Bag on Global 14
    9. 9. 9and surprise and delight . . .
    10. 10. HOW DO WE DELIVEROUR STRATEGY?
    11. 11. 11Pinterest: the visual hub for our brandiCrossing at Play
    12. 12. 12iCrossing@15Rachel Klein, iCrossing Chicago: "Pulp Fiction –all the rage when I was 15. Not sure we reallyunderstood everything in the movie at the time,we certainly thought we were cool watching it."Antonio Araya, iCrossing Santiago: “This picreminds me that when I was 15. I never cut myhair, was more skinny, a little bit crazy, andlistened a lot of heavy metal. Google me to findout what things changed and what did not."iCrossing President and CEO Don Scales remembersdigging "Let It Be" when he was 15 years old.
    13. 13. 13iCrossing at SXSW 2013Sixth StreetFood TruckSixth Street
    14. 14. 14Movember 2012Antonio Araya, iCrossing Santiago
    15. 15. 15Instagram: rapid-fire reporting akin to Twitter
    16. 16. 16Facebook & Google+ give us reach, engagement, visibility
    17. 17. 17Our thought leadership provides a recurring platformThe social genius of “RuPaul’s Drag Race”How to Be a Market Maker
    18. 18. 18Flickr: not as curated but more democraticBrighton FashionWeek Zeitgeist Show
    19. 19. TIPS
    20. 20. 20Have a strategy
    21. 21. 21Have a photo posse
    22. 22. 22Have standards
    23. 23. 23Have fun
    24. 24. Pinterest.com/davidjdealTHANK YOU
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