Let Me Tell You a Visual Story - iCrossing

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If you don't have a visual storytelling strategy, then you don't have a storytelling strategy. We now live in an era when visual stories generate more engagement and reach than written content. In …

If you don't have a visual storytelling strategy, then you don't have a storytelling strategy. We now live in an era when visual stories generate more engagement and reach than written content. In "Let Me Tell You a Visual Story," iCrossing's David Deal shares how a visual storytelling strategy has helped iCrossing improve engagement, reach, and visibility in the digital world. His presentation focuses on how iCrossing, a business-to-business brand, shares its culture through visual stories.

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  • http://www.akademifantasia.org/europe/a-giant-book-at-lake-constance-in-bregenz/http://www.bregenzerfestspiele.com/en/
  • Show our “At Work” and “At Play” boards from Pinteresthttp://pinterest.com/icrossing/at-play/http://pinterest.com/icrossing/at-work/
  • http://holidayconnections2012.icrossing.com
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  • http://www.flickr.com/photos/icrossing/7453555236/in/set-72157629997194234
  • http://pinterest.com/icrossing/icrossing-15/
  • http://pinterest.com/icrossing/icrossing-at-sxsw-2013/
  • http://pinterest.com/icrossing/movember-2012/
  • Montage of images from iCrossing’s Donnie Awards as show on http://instagram.com/icrossingFeb 28 2013 images:Sandy,Jake, Don, U.K. Office, Chicago Office
  • http://www.facebook.com/photo.php?fbid=10151490820318815&set=a.442438878814.244982.80099988814&type=1&theaterimages from white paper….
  • http://thecontentlab.icrossing.com/post/24615611480/whats-your-style-a-conversation-with-jermaine-duprihttp://thecontentlab.icrossing.com/post/40185479442/how-search-engine-optimization-can-improve-your-writinghttp://thecontentlab.icrossing.com/post/32808817766/ban-the-blog
  • http://www.flickr.com/photos/icrossing/sets/72157632243581045/
  • http://instagram.com/alon_goldsmithhttp://instagram.com/craw4dhttp://instagram.com/brandonexploreshttp://instagram.com/rtokar
  • YEShttp://instagram.com/p/WFUk-sj7de/http://instagram.com/p/Ws-rI8FjZA/http://pinterest.com/icrossing/movember-2012/NOhttp://www.smdc.army.mil/smdcphoto_gallery/eagle/Archived/Mar04/Award%20grip%20and%20grin%20P2199021.JPG
  • http://pinterest.com/pin/150096600052377534/

Transcript

  • 1. Let Me Tell You aVisual StoryDavid DealVice President of Marketing, iCrossing@davidjdeal
  • 2. 2Visual stories speak the language of our time
  • 3. WHAT’S OURSTRATEGY?
  • 4. 4We live our connectedness brandthrough visual stories . . .
  • 5. 5We showcase our company culture . . .
  • 6. 6make it easy for employees to embrace social . . .
  • 7. 7support our clients . . . .Jack Nicholsons red bow tiehelped our client Skinnygirl®donate $45,000 to Dress forSuccess as part of a playful#oscars marketing effort.
  • 8. 8support our partners . . .Crocodile Hermès Birkin Bag on Global 14
  • 9. 9and surprise and delight . . .
  • 10. HOW DO WE DELIVEROUR STRATEGY?
  • 11. 11Pinterest: the visual hub for our brandiCrossing at Play
  • 12. 12iCrossing@15Rachel Klein, iCrossing Chicago: "Pulp Fiction –all the rage when I was 15. Not sure we reallyunderstood everything in the movie at the time,we certainly thought we were cool watching it."Antonio Araya, iCrossing Santiago: “This picreminds me that when I was 15. I never cut myhair, was more skinny, a little bit crazy, andlistened a lot of heavy metal. Google me to findout what things changed and what did not."iCrossing President and CEO Don Scales remembersdigging "Let It Be" when he was 15 years old.
  • 13. 13iCrossing at SXSW 2013Sixth StreetFood TruckSixth Street
  • 14. 14Movember 2012Antonio Araya, iCrossing Santiago
  • 15. 15Instagram: rapid-fire reporting akin to Twitter
  • 16. 16Facebook & Google+ give us reach, engagement, visibility
  • 17. 17Our thought leadership provides a recurring platformThe social genius of “RuPaul’s Drag Race”How to Be a Market Maker
  • 18. 18Flickr: not as curated but more democraticBrighton FashionWeek Zeitgeist Show
  • 19. TIPS
  • 20. 20Have a strategy
  • 21. 21Have a photo posse
  • 22. 22Have standards
  • 23. 23Have fun
  • 24. Pinterest.com/davidjdealTHANK YOU