Let Me Tell You a Visual Story - iCrossing
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Let Me Tell You a Visual Story - iCrossing

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If you don't have a visual storytelling strategy, then you don't have a storytelling strategy. We now live in an era when visual stories generate more engagement and reach than written content. In ...

If you don't have a visual storytelling strategy, then you don't have a storytelling strategy. We now live in an era when visual stories generate more engagement and reach than written content. In "Let Me Tell You a Visual Story," iCrossing's David Deal shares how a visual storytelling strategy has helped iCrossing improve engagement, reach, and visibility in the digital world. His presentation focuses on how iCrossing, a business-to-business brand, shares its culture through visual stories.

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  • Show our “At Work” and “At Play” boards from Pinteresthttp://pinterest.com/icrossing/at-play/http://pinterest.com/icrossing/at-work/
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  • Montage of images from iCrossing’s Donnie Awards as show on http://instagram.com/icrossingFeb 28 2013 images:Sandy,Jake, Don, U.K. Office, Chicago Office
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Let Me Tell You a Visual Story - iCrossing Let Me Tell You a Visual Story - iCrossing Presentation Transcript

  • Let Me Tell You aVisual StoryDavid DealVice President of Marketing, iCrossing@davidjdeal
  • 2Visual stories speak the language of our time
  • WHAT’S OURSTRATEGY?
  • 4We live our connectedness brandthrough visual stories . . .
  • 5We showcase our company culture . . .
  • 6make it easy for employees to embrace social . . .
  • 7support our clients . . . .Jack Nicholsons red bow tiehelped our client Skinnygirl®donate $45,000 to Dress forSuccess as part of a playful#oscars marketing effort.
  • 8support our partners . . .Crocodile Hermès Birkin Bag on Global 14
  • 9and surprise and delight . . .
  • HOW DO WE DELIVEROUR STRATEGY?
  • 11Pinterest: the visual hub for our brandiCrossing at Play
  • 12iCrossing@15Rachel Klein, iCrossing Chicago: "Pulp Fiction –all the rage when I was 15. Not sure we reallyunderstood everything in the movie at the time,we certainly thought we were cool watching it."Antonio Araya, iCrossing Santiago: “This picreminds me that when I was 15. I never cut myhair, was more skinny, a little bit crazy, andlistened a lot of heavy metal. Google me to findout what things changed and what did not."iCrossing President and CEO Don Scales remembersdigging "Let It Be" when he was 15 years old.
  • 13iCrossing at SXSW 2013Sixth StreetFood TruckSixth Street
  • 14Movember 2012Antonio Araya, iCrossing Santiago
  • 15Instagram: rapid-fire reporting akin to Twitter
  • 16Facebook & Google+ give us reach, engagement, visibility
  • 17Our thought leadership provides a recurring platformThe social genius of “RuPaul’s Drag Race”How to Be a Market Maker
  • 18Flickr: not as curated but more democraticBrighton FashionWeek Zeitgeist Show
  • TIPS
  • 20Have a strategy
  • 21Have a photo posse
  • 22Have standards
  • 23Have fun
  • Pinterest.com/davidjdealTHANK YOU