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Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
Jonathan Stewart iCrossing UK Natural Search Link Building Basics
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Jonathan Stewart iCrossing UK Natural Search Link Building Basics

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iCrossing UK Head of Search Jonathan Stewart presents Link Building Basics at 2009 Search Engine Startegies (SES)

iCrossing UK Head of Search Jonathan Stewart presents Link Building Basics at 2009 Search Engine Startegies (SES)

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  • 1. Link Building Basics Jonathan Stewart Head of Natural Search Email: Jonathan.Stewart@icrossing.co.uk Blog: http://connect.icrossing.co.uk
  • 2. I will be talking about… ...LINKS Why they are good Tools to use for analysis How to get them
  • 3. I will be talking about… ...LINKS Why they are good
  • 4. Links are votes The more you’ve got, the more popular you are
  • 5. What makes a good link? It’s all about quality Trust Content DoFollow Anchor text Age of Link Position of the Link Page Rank Relevance
  • 6. I will be talking about… ...LINKS Tools to use for analysis
  • 7. Tools What tools to use for link analysis http://www.google.com/webmasters/tools http://siteexplorer.search.yahoo.com http://www.seomoz.org/linkscape http://www.seoelite.com
  • 8. I will be talking about… ...LINKS How to get them • Directories • Link Reconfiguration • Press Release Optimisation • Creating Great Content
  • 9. I will be talking about… ...LINKS How to get them Directories • • Link Reconfiguration • Press Release Optimisation • Creating Great Content
  • 10. Directories Are they still worth the effort? Removed from Google Webmaster Guidelines October 2008 •Have other relevant sites link to yours •Submit your site to relevant directories such as the Open Directory Project and Yahoo!, as well as to other industry- specific expert sites.”
  • 11. Directories Top tips for directory submissions • Don’t use directories to focus on big money, core terms • Ensure each directory has a strict editorial policy • Ensure the page you’ll be listed on is cached and has Page Rank • Ensure the directory ranks for its own name • Make sure you vary your anchor text
  • 12. I will be talking about… ...LINKS How to get them • Directories Link Reconfiguration • • Press Release Optimisation • Creating Great Content
  • 13. Link Reconfiguration Making the most of your links You can contact webmasters linking to you and ask them to change the following: • Anchor text • The page they’re linking to • The page they’re linking from
  • 14. Link Reconfiguration An example…
  • 15. Link Reconfiguration An example…
  • 16. Link Reconfiguration Tips for being more successful • If you work agency side, use a client email address • Be polite and interested about their website in your email • Don’t use cookie cutter or automated emails • If it’s a great link, phone them!
  • 17. Link Reconfiguration Give them a compelling reason • Rebranding • Linking to a 404 page • Linking to the wrong page
  • 18. I will be talking about… ...LINKS How to get them • Directories • Link Reconfiguration Press Release Optimisation • • Creating Great Content
  • 19. Press Release Optimisation Making the most of your online collateral Places to distribute: • PR Web • Response Source • Source Wire • 24-7 Press Release
  • 20. Press Release Optimisation An example...
  • 21. Only the first link counts… Google only credits the first anchor text http://www.widgets.com/index.html http://www.mydomain.com/home.asp Red Widget Blue Widget
  • 22. Press Release Optimisation Why does this matter?
  • 23. Press Release Optimisation How to do it properly
  • 24. I will be talking about… ...LINKS How to get them • Directories • Link Reconfiguration • Press Release Optimisation Creating Great Content •
  • 25. Links Through Content Content is still definitely King! http://www.toyota.co.uk/iqblog We wanted to generate some good, natural links We worked out what people might be interested in • Fuel efficiency • Saving money • Being environmental Let’s do some hypermiling!
  • 26. Links Through Content Did it work?
  • 27. Thank you. Contact: Jonathan Stewart ICrossing UK– Brighton +44 1273 828 182 work Jonathan.Stewart@icrossing.co.uk

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