iCrossing Client Event - Antony Mayfield 'You And Your Web Shadow'

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iCrossing Client Event - Antony Mayfield 'You And Your Web Shadow'

  1. 1. 1<br />Web Shadow: 1. What someone finds when they look for you on the web. 2. The combination of an individual’s online owned presence (social network profiles, blogs, personal websites) and their earned presence: what others say about them for instance on company websites, blogs, Twitter and wikis. (Etymology: derives from Jeff Jarvis’s term “Google shadow”, describing the search results for an individual.)<br />Tag: #webshadows <br />meandmywebshadow.com<br />1<br />
  2. 2. 2<br />Royal Festival Hall : : March 5th, 2010<br />You & Your Web Shadow<br />2<br />
  3. 3. 3<br />Sep 2009<br />3<br />
  4. 4. 4<br />4<br />
  5. 5. 5<br />why write it?<br />5<br />
  6. 6. 6<br />“we shape our tools and then our tools shape us”<br />http://goo.gl/oR8L<br />6<br />
  7. 7. 7<br />What you know or don't know about how networks work can influence how much freedom, wealth and participation you and your children will have in the rest of this century.<br />@hrheingold<br />7<br />
  8. 8. 8<br />new literacies<br />8<br />
  9. 9. 9<br />attention<br />critical consumption<br />participation<br />networks<br />presence<br />9<br />
  10. 10. 10<br />attention<br />critical consumption<br />participation<br />networks<br />presence<br />10<br />
  11. 11. 11<br />attention<br />critical consumption<br />participation<br />networks<br />presence<br />11<br />
  12. 12. 12<br />attention<br />critical consumption<br />participation<br />networks<br />presence<br />12<br />
  13. 13. 13<br />attention<br />critical consumption<br />participation<br />networks<br />presence<br />13<br />
  14. 14. 14<br />a bit complex<br />14<br />
  15. 15. 15<br />WMT<br />15<br />
  16. 16. 16<br />your web shadow<br />16<br />
  17. 17. 17<br />ever let something slip?<br />17<br />
  18. 18. 18<br />IDF<br />http://goo.gl/WLcC<br />18<br />
  19. 19. 19<br />drunken pirate<br />http://goo.gl/NhWy<br />19<br />
  20. 20. 20<br />"Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck <br />against the daily commute to San Jose and hating the work.”<br />cisco fatty<br />20<br />
  21. 21. 21<br />cisco fatty<br />21<br />
  22. 22. 22<br />social web literacy = <br />reputation kryptonite?<br />22<br />
  23. 23. 23<br />social web literacy = <br />social superpowers<br />23<br />
  24. 24. 24<br />batman/superman<br />24<br />
  25. 25. 25<br />an expanding sphere<br />Image: Bestario http://goo.gl/SWZq<br />25<br />
  26. 26. 26<br />disrupt / absorb<br />Image (cc) dominik99<br />26<br />
  27. 27. 27<br />it’s reached our relationships<br />27<br />
  28. 28. 28<br />emerging norms<br />28<br />
  29. 29. 29<br />how we think<br />Image: (cc) gingiber http://goo.gl/2MM8<br />29<br />
  30. 30. 30<br />how we organise ourselves<br />Image: Bestario.org<br />30<br />
  31. 31. 31<br />hard-nosed business version<br />31<br />
  32. 32. 32<br />“...this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.” <br />http://goo.gl/J2eq<br />32<br />
  33. 33. 33<br />managing your web shadow<br />33<br />
  34. 34. 34<br />why?<br />34<br />
  35. 35. 35<br />sanity searches<br />35<br />
  36. 36. 36<br />be best/first source of information about yourself<br />36<br />
  37. 37. 37<br />be where people look<br />37<br />
  38. 38. 38<br />be useful<br />38<br />
  39. 39. 39<br />map your networks<br />39<br />
  40. 40. 40<br />making the most of things<br />40<br />
  41. 41. 41<br />brand shadows<br />41<br />
  42. 42. 42<br />Image: http://fr.linkfluence.net/<br />42<br />
  43. 43. 43<br />they live in networks<br />Image: http://fr.linkfluence.net/<br />43<br />
  44. 44. 44<br />they are nodes in networks<br />Image: http://fr.linkfluence.net/<br />44<br />
  45. 45. 45<br />brands are web shadows<br />Image: http://fr.linkfluence.net/<br />45<br />
  46. 46. 46<br />S.T.O.P.<br />46<br />
  47. 47. 47<br />47<br />
  48. 48. 48<br />48<br />
  49. 49. 49<br />49<br />
  50. 50. 50<br />50<br />
  51. 51. 51<br />51<br />
  52. 52. 52<br />serendipity engines<br />http://goo.gl/JrKP<br />52<br />
  53. 53. 53<br />epilogue<br />53<br />
  54. 54. 54<br />a confidence trick<br />54<br />
  55. 55. 55<br />Sanity (not vanity) searches<br />Be best/first source of information<br />Draw a line between private & public<br />Tell your friends and family<br />Be present/useful in your networks<br />55<br />
  56. 56. 56<br />More info:meandmywebshadow.com<br />Buy: bit.ly/wsbook<br />56<br />
  57. 57. 57<br />Email: antony.mayfield@icrossing.co.uk <br />Sites: www.icrossing.co.uk <br />Blog: connect.icrossing.co.uk <br />Twitter: @amayfield / @icrossing_uk<br />Thank you<br />57<br />47<br />13<br />
  58. 58. 58<br />58<br />

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