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How DMPs Make Connectedness More Personal - An iCrossing Webinar Featuring Forrester Research, Inc

by on Jan 26, 2012

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To build a connected brand today, interactive marketers are moving away from tactical, transactional approaches toward data-centric strategies to create competitive advantage. Through the use of a ...

To build a connected brand today, interactive marketers are moving away from tactical, transactional approaches toward data-centric strategies to create competitive advantage. Through the use of a data management platform (DMP) brands can now collect, protect, model and transform data into optimized audience profiles that easily integrate into the broader marketing and advertising ecosystem. On Thursday, January 26 at 2:00pm Eastern, we explored how new technologies like data management platforms (DMPs) are transforming the way that interactive marketers apply audience data to their marketing efforts.

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How DMPs Make Connectedness More Personal - An iCrossing Webinar Featuring Forrester Research, Inc How DMPs Make Connectedness More Personal - An iCrossing Webinar Featuring Forrester Research, Inc Webinar Transcript