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Harnessing Big Data to Better Serve Your Audience - Core Audience / iCrossing

by on Dec 05, 2012

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Understanding big data is important. But mastering audience data creates break-throughs for CMOs. During a December 5 Direct Marketing Association webinar, "Owning Your Audience: Harnessing Big Data ...

Understanding big data is important. But mastering audience data creates break-throughs for CMOs. During a December 5 Direct Marketing Association webinar, "Owning Your Audience: Harnessing Big Data to Better Serve Your Audience," Core Audience CEO Adam Lavelle helped marketing executives understand how to apply big data to optimize audience relationships, not channels, especially with the use of a data management platform (DMP).

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Harnessing Big Data to Better Serve Your Audience - Core Audience / iCrossing Harnessing Big Data to Better Serve Your Audience - Core Audience / iCrossing Presentation Transcript