Global 14: Social Media Connectedness - iCrossing

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Jermaine Dupri, CEO, So So Def Recordings and Global 14, and David Deal, VP, Marketing for iCrossing, took the stage at the PSFK Conference in San Francisco, CA on November 1, 2012 to discuss Global …

Jermaine Dupri, CEO, So So Def Recordings and Global 14, and David Deal, VP, Marketing for iCrossing, took the stage at the PSFK Conference in San Francisco, CA on November 1, 2012 to discuss Global 14 and social media connectedness.

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  • 1. Global 14:Social Media ConnectednessJermaine DupriCEO, So So Def Recordings and Global 14@mr_dupriDavid DealVice President of Marketing, iCrossing@davidjdeal#PSFKSF2012
  • 2. Hello, Global 14COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 2
  • 3. The old days: I talk through a gatekeeper.COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 3
  • 4. Along came social media “Social networking is not about driving monetary sales but creating a relationship. That’s your new role. To be available and in touch with your audience each and every day.” – Bob Lefsetz, The Lefsetz Letter, October 22, 2012COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 4
  • 5. Social creates gatekeepers, too – like TwitterCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 5
  • 6. Global 14 puts community back into social mediaCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 6
  • 7. Jermaine Dupri is the spark that lights the flame Everyone talk to me on this post about the debates im here lets goCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 7
  • 8. A call to action BULLSHIT!!COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 8
  • 9. Global 14 is the talent pool for the next generation of musical artistsCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 9
  • 10. Welcome to the social CEO Jermaine Dupri Wants to Be the Next Big Social Media Mogul Atlanta-based hip-hop mogul Jermaine Dupri is passionate about technology. He checks his BlackBerry and iPhone incessantly, pops in his Bose earbuds every chance he gets and is addicted to the popular video gameNBA 2K12. But Dupri — the Grammy-award songwriter, rapper and producer known for collaborating with artists from Jay-Z to Mariah Carey and for previously dating Janet Jackson for more than eight years — calls social media his biggest tech love. Although he has nearly 400,000 followers on Twitter, he sought a deeper need to connect with fans and launched his own social network last year called Global 14. The platform, which now consists of more than 30,000 members, gives people with common interests — from art and fashion to hip- hop and R&B — a place to discuss projects and passions in over 1,100 groups.COPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 10
  • 11. iCrossing and Jermaine Dupri: co-branding through co-creation “I believe that iCrossing and I are creating a model for co- branding because of our focus on creating content together” – Jermaine DupriCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 11
  • 12. We are familyCOPYRIGHT ICROSSING / PROPRIETARY AND CONFIDENTIAL 12
  • 13. THANK YOU