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Peter Randazzo (@raz2raz), iCrossing’s chief technology officer, presented “Getting Personal with Data,” on Tuesday, March 20 at 12:10 pm EST in the Expo Hall Theater. The session explored how new technologies like data management platforms (DMPs) are transforming the way that interactive marketers apply audience data to their marketing efforts. This topic of data-driven marketing is particularly relevant for iCrossing, as it recently announced the acquisition of Red Aril, a leading DMP company.
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