A blend of rich content (images, video), news results, personal recommendation from your social graph.
EVOLUTION OF SEARCH Doug Platts, Head of Natural Search iCrossing UK 1
THE ORIGINAL PRINCIPLES FOR SUCCESS 2 Can search engines access the site and pages Is there search term rich, optimised on-page content Is the site a reputable resource, based on references from other sites FUNDAMENTALS
Your social graph Search & social: two converging trends RealtimeSearch & Social Signals 15 A better understanding of who we are and what we’re trying to accomplish and a web that is much more dynamic and timely. Together, these two things demand that search becomes more temporally relevant, in addition to just being semantically relevant. Search is moving from being “stateless” to being very much in the here and now. For example, conversations in social media happen very much in real time. As we begin to apply what’s happening in the social graph as an additional ranking criterion to the information indexed in a search engine, interesting things begin to happen.
User intent What are you really looking for When we use a search engine for a specific task, it’s actually part of a much bigger and more complex task These life events (and they don’t all have to be this momentous) bring with them a myriad of needs for specific information. We plug in the pieces as we gather them, but the heavy lifting is all done by us. But what if search knew our “master intent” and offered a much higher level of assistance, going out and gathering all the information, filtering it based on our requirements and guiding us through the entire process? Search focussed around our intent 16
Language barrier More than words can say Looking beyond the limitations of language 17 There is a challenge in our current paradigm of search, built on the concept of relevancy. It depends heavily on the ability of a machine to understand human language. Search engines reliance on parsing language isn’t as critical as it was before. As we do more things online, we leave more signals to help a search engine determine our intent. Search engines now gather more information about the current situation of the user: location, their current activity, their place in the social grid. All these things can augment a query, allowing for a more useful experience.
Mobile search But not as we know it Mobile search will not be search as we currently understand it An explosion of tablets and mobile products, and apps iPhone and iPad apps, which have passed 200,000 and are growing by 20,000 per week Web-browsing, particularly on mobile devices is becoming mostly App-focused, not Web focused Apple's new search engine will not compete with Google, Microsoft, or Yahoo! in indexing Web pages, but it will index Apps http://blip.tv/file/3709806 19