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As presented by Nick Roshon, SEO Strategist, iCrossing, at SMX West on on Tuesday, Feb 28, 2012.
About the presentation:
We’ll sort through the bewildering world of near duplication due to issues such as manufacturer feeds into your site, syndication to other sites, international sites, aggregation of data sources, boilerplate content, and pagination. How can a well-planned information architecture minimize the search obstacles and how can you best handle unavoidable duplication to avoid PageRank dilution, being classified as “thin affiliate”, “thin content” or low quality site by search engines? What’s the best way to implement complex, paginated sites for effective indexing and ranking? We’ll talk through all the options, including rel=canonical, rel=next/prev, noindex, nofollow, faceted navigation, and URL parameters.