How Content and Social Work Together - Content summit Antony Mayfield 2010

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Antony Mayfields presentation at the Content Summit November 2010 on Content and Social

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How Content and Social Work Together - Content summit Antony Mayfield 2010

  1. 1. CONTENT|SOCIAL Interna'onal  Content  Summit   London  :  :  24.11.10 Antony  Mayfield,  iCrossing 1
  2. 2. 2 in media & marketing EVERYTHING is up for grabs
  3. 3. 3 iCrossing started with NETWORKS
  4. 4. 4 and added CONTENT & SOCIAL
  5. 5. 5 so how do we make CONTENT work with SOCIAL?
  6. 6. 6 MUST READ!
  7. 7. 7 but WHERE? is the wrong question to begin content strategy with
  8. 8. 8 WHO & WHY are better
  9. 9. 9 STORIES & NUMBERS are key to success
  10. 10. 10 keep your Social+Content people close together
  11. 11. 11 TENSION IS GOOD
  12. 12. 11 TENSION IS GOOD
  13. 13. 12 DEFAULT TO SOCIAL
  14. 14. 13 DEFAULT TO SOCIAL
  15. 15. 14 DEFAULT TO SOCIAL
  16. 16. 15 TECHNICAL findable portable shareable
  17. 17. 16 DESIGN platforms principles processes
  18. 18. 17 MEASUREMENT is part of creative
  19. 19. 18 LITERACY
  20. 20. 19 E-BOOKS http://goo.gl/NrTZj
  21. 21. 20 meandmywebshadow.com
  22. 22. 13 47 Email: antony.mayfield@icrossing.co.uk Sites: icrossing.co.uk | antonymayfield.com Blog: connect.icrossing.co.uk Twitter: @amayfield / @icrossing_uk Thank you 21

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