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How Content and Social Work Together - Content summit Antony Mayfield 2010
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How Content and Social Work Together - Content summit Antony Mayfield 2010

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Antony Mayfields presentation at the Content Summit November 2010 on Content and Social

Antony Mayfields presentation at the Content Summit November 2010 on Content and Social

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Transcript

  • 1. CONTENT|SOCIAL Interna'onal  Content  Summit   London  :  :  24.11.10 Antony  Mayfield,  iCrossing 1
  • 2. 2 in media & marketing EVERYTHING is up for grabs
  • 3. 3 iCrossing started with NETWORKS
  • 4. 4 and added CONTENT & SOCIAL
  • 5. 5 so how do we make CONTENT work with SOCIAL?
  • 6. 6 MUST READ!
  • 7. 7 but WHERE? is the wrong question to begin content strategy with
  • 8. 8 WHO & WHY are better
  • 9. 9 STORIES & NUMBERS are key to success
  • 10. 10 keep your Social+Content people close together
  • 11. 11 TENSION IS GOOD
  • 12. 11 TENSION IS GOOD
  • 13. 12 DEFAULT TO SOCIAL
  • 14. 13 DEFAULT TO SOCIAL
  • 15. 14 DEFAULT TO SOCIAL
  • 16. 15 TECHNICAL findable portable shareable
  • 17. 16 DESIGN platforms principles processes
  • 18. 17 MEASUREMENT is part of creative
  • 19. 18 LITERACY
  • 20. 19 E-BOOKS http://goo.gl/NrTZj
  • 21. 20 meandmywebshadow.com
  • 22. 13 47 Email: antony.mayfield@icrossing.co.uk Sites: icrossing.co.uk | antonymayfield.com Blog: connect.icrossing.co.uk Twitter: @amayfield / @icrossing_uk Thank you 21