CONTENT|SOCIAL
Interna'onal	
  Content	
  Summit	
  
London	
  :	
  :	
  24.11.10
Antony	
  Mayfield,	
  iCrossing
1
2
in media & marketing
EVERYTHING
is up for grabs
3
iCrossing started with
NETWORKS
4
and added
CONTENT &
SOCIAL
5
so how do we make
CONTENT
work with
SOCIAL?
6
MUST READ!
7
but WHERE?
is the wrong question to
begin content strategy with
8
WHO & WHY
are better
9
STORIES
& NUMBERS
are key to success
10
keep your
Social+Content
people close together
11
TENSION IS GOOD
11
TENSION IS GOOD
12
DEFAULT TO SOCIAL
13
DEFAULT TO SOCIAL
14
DEFAULT TO SOCIAL
15
TECHNICAL
findable
portable
shareable
16
DESIGN
platforms
principles
processes
17
MEASUREMENT
is part of creative
18
LITERACY
19
E-BOOKS
http://goo.gl/NrTZj
20
meandmywebshadow.com
13
47
Email: antony.mayfield@icrossing.co.uk
Sites: icrossing.co.uk | antonymayfield.com
Blog: connect.icrossing.co.uk
Twi...
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How Content and Social Work Together - Content summit Antony Mayfield 2010

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Antony Mayfields presentation at the Content Summit November 2010 on Content and Social

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How Content and Social Work Together - Content summit Antony Mayfield 2010

  1. 1. CONTENT|SOCIAL Interna'onal  Content  Summit   London  :  :  24.11.10 Antony  Mayfield,  iCrossing 1
  2. 2. 2 in media & marketing EVERYTHING is up for grabs
  3. 3. 3 iCrossing started with NETWORKS
  4. 4. 4 and added CONTENT & SOCIAL
  5. 5. 5 so how do we make CONTENT work with SOCIAL?
  6. 6. 6 MUST READ!
  7. 7. 7 but WHERE? is the wrong question to begin content strategy with
  8. 8. 8 WHO & WHY are better
  9. 9. 9 STORIES & NUMBERS are key to success
  10. 10. 10 keep your Social+Content people close together
  11. 11. 11 TENSION IS GOOD
  12. 12. 11 TENSION IS GOOD
  13. 13. 12 DEFAULT TO SOCIAL
  14. 14. 13 DEFAULT TO SOCIAL
  15. 15. 14 DEFAULT TO SOCIAL
  16. 16. 15 TECHNICAL findable portable shareable
  17. 17. 16 DESIGN platforms principles processes
  18. 18. 17 MEASUREMENT is part of creative
  19. 19. 18 LITERACY
  20. 20. 19 E-BOOKS http://goo.gl/NrTZj
  21. 21. 20 meandmywebshadow.com
  22. 22. 13 47 Email: antony.mayfield@icrossing.co.uk Sites: icrossing.co.uk | antonymayfield.com Blog: connect.icrossing.co.uk Twitter: @amayfield / @icrossing_uk Thank you 21
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