Loading…

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

Like this presentation? Why not share!

How Content and Social Work Together - Content summit Antony Mayfield 2010

on

  • 2,269 views

Antony Mayfields presentation at the Content Summit November 2010 on Content and Social

Antony Mayfields presentation at the Content Summit November 2010 on Content and Social

Statistics

Views

Total Views
2,269
Views on SlideShare
2,001
Embed Views
268

Actions

Likes
1
Downloads
19
Comments
0

12 Embeds 268

http://www.socialmarketingforum.net 164
http://www.levidepoches.fr 48
http://www.levidepoches.blogs.com 21
http://www.icrossing.co.uk 11
http://levidepoches.blogs.com 7
http://tzfinder.de 6
http://socialmedianz.com 3
http://translate.googleusercontent.com 3
http://www.mefeedia.com 2
http://tz-finder.de 1
http://feeds.feedburner.com 1
http://translate.baiducontent.com 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

How Content and Social Work Together - Content summit Antony Mayfield 2010 How Content and Social Work Together - Content summit Antony Mayfield 2010 Presentation Transcript

  • Interna'onal  Content  Summit   London  :  :  24.11.10 Antony  Mayfield,  iCrossing CONTENT|SOCIAL 1
  • in media & marketing EVERYTHING is up for grabs 2
  • iCrossing started with NETWORKS 3
  • and added CONTENT & SOCIAL 4
  • so how do we make CONTENT work with SOCIAL? 5
  • MUST READ! 6
  • but WHERE? is the wrong question to begin content strategy with 7
  • WHO & WHY are better 8
  • STORIES & NUMBERS are key to success 9
  • keep your Social+Content people close together 10
  • TENSION IS GOOD 11
  • TENSION IS GOOD 11
  • DEFAULT TO SOCIAL 12
  • DEFAULT TO SOCIAL 13
  • DEFAULT TO SOCIAL 14
  • TECHNICAL findable portable shareable 15
  • DESIGN platforms principles processes 16
  • MEASUREMENT is part of creative 17
  • LITERACY 18
  • E-BOOKS http://goo.gl/NrTZj 19
  • meandmywebshadow.com 20
  • Email: antony.mayfield@icrossing.co.uk Sites: icrossing.co.uk | antonymayfield.com Blog: connect.icrossing.co.uk Twitter: @amayfield / @icrossing_uk Thank you 47 21 13