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The Connected User - iCrossing Client Event May 2010

by on May 11, 2010

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  • fimbear fimbear Thank you very much 3 years ago
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  • chriseden Chris Eden, Digital Marketing Manager at iCrossing Great presentation guys, really interesting.

    I took some notes and was thinking of writing up a quick blog post, in case I don't get round to it here they are...

    I particulary like the analogy you made about the next stage of web evolution, the link graph/social graph transition. Google Geeks Vs Facebook Party Boyz!

    Here's some other nuggets that I jotted down...

    - 'In the social graph, content is a facet of you'
    - Facebook invades the web with over 50,000 sites installing the like code in week 1
    - The big question - Who will own FB's social graph data? Will we see premium analytics packages offered up to give more insight for advertisers/brands
    - It's an effort to de-personalise your Google search results these days (sign out, clear cache etc) considering personalisation and what the user sees is a big thinking point for brands (User centric planning)
    - Google's now integrating not just tweets but content that popular tweets are linking to.
    - Most privacy legislation pages on websites could do a lot of UX work
    3 years ago
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The Connected User - iCrossing Client Event May 2010 The Connected User - iCrossing Client Event May 2010 Presentation Transcript