Building a Connected Brand in the New Facebook - iCrossing Webinar (with audio)

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On May 3, 2012, iCrossing thought leaders explained in detail tips for using the new Facebook to build a closer relationship with your audiences by being visible, useful, usable, desirable, and …

On May 3, 2012, iCrossing thought leaders explained in detail tips for using the new Facebook to build a closer relationship with your audiences by being visible, useful, usable, desirable, and engaging. Additionally, we discussed how Facebook has evolved into a full-scale, social marketing platform with a great focus on expression, reach, and response.

THIS VERSION CONTAINS THE AUDIO FROM THE WEBINAR.

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  • 1. A New Facebook HasLaunched for BusinessAn iCrossing WebinarMay 3, 2012 | 2:00pm Eastern
  • 2. With you today Ashmi Elizabeth Dang Engagement Planner, iCrossing Doug Platts Senior Director, Natural Search, iCrossing Nirmal Nijjar Senior Media Manager, iCrossing 2
  • 3. Facebook Pages:Mission Control for Your Brand onFacebook 3
  • 4. EXPRESSION, REACH, AND RESPONSE 4
  • 5. ABOVE THE FOLD 12 3 5
  • 6. EXPRESS IDENTITY WITH BRANDING 123 4 6
  • 7. WHO GOT IT RIGHT 7
  • 8. PINNED POSTS, MILESTONES, BACKDATING AND HIGHLIGHTS 8
  • 9. OFFERS 9
  • 10. MANAGEMENT TOOLS 10
  • 11. Paid Media and Marketing 11
  • 12. REACH GENERATOR PLACES POSTS AS PREMIUM ADS 12
  • 13. GUARANTEED TO REACH 75% OF MONTHLY FANS 13
  • 14. POST, PIN, STAR OFFERS FOR FREE, PAY TO AMPLIFY 14
  • 15. The Implications to Search 15
  • 16. INCREASED BREADTH & DEPTH OF BRAND 16
  • 17. RECENCY IS THE NEW RELEVANCY 17
  • 18. SOCIALLY RELEVANT SEARCH RESULTS 18
  • 19. IDENTIFY INFLUENCERS FOR YOUR BRAND 19
  • 20. A NEW KID ON THE BLOCK? 20
  • 21. THE NEWS FEED REMAINS THE PRIORITY 21
  • 22. Q&ATo find out how you canfurther build your connectedbrand, contact us:FindOut@icrossing.comDownload your copy of TheCMO’s Guide to the NewFacebook on our website:www.icrossing.com 22
  • 23. Thank youA copy of this presentation and audio recording will be available atwww.slideshare.net/icrossing within three business days.Ashmi Elizabeth DangAshmi.Dang@icrossing.com Stay connected with iCrossing Find out more at www.icrossing.comDoug Platts Call us toll-free at 866.620.3780Doug.Platts@icrossing.com Become a fan at facebook.com/icrossing Follow us on twitter @icrossingNirmal NijjarNirmal.Nijjar@icrossing.com 23