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A New Facebook HasLaunched for BusinessAn iCrossing WebinarMay 3, 2012 | 2:00pm Eastern
With you today            Ashmi Elizabeth Dang            Engagement Planner, iCrossing            Doug Platts            ...
Facebook Pages:Mission Control for Your Brand onFacebook                                    3
EXPRESSION, REACH, AND RESPONSE                                  4
ABOVE THE FOLD                     12                3                         5
EXPRESS IDENTITY WITH BRANDING                              123                         4                                 ...
WHO GOT IT RIGHT                   7
PINNED POSTS, MILESTONES, BACKDATING AND HIGHLIGHTS                                                  8
OFFERS         9
MANAGEMENT TOOLS                   10
Paid Media and Marketing                           11
REACH GENERATOR PLACES POSTS AS PREMIUM ADS                                              12
GUARANTEED TO REACH 75% OF MONTHLY FANS                                          13
POST, PIN, STAR OFFERS FOR FREE, PAY TO AMPLIFY                                                  14
The Implications to Search                             15
INCREASED BREADTH & DEPTH OF BRAND                                     16
RECENCY IS THE NEW RELEVANCY                               17
SOCIALLY RELEVANT SEARCH RESULTS                                   18
IDENTIFY INFLUENCERS FOR YOUR BRAND                                      19
A NEW KID ON THE BLOCK?                          20
THE NEWS FEED REMAINS THE PRIORITY                                     21
Q&ATo find out how you canfurther build your connectedbrand, contact us:FindOut@icrossing.comDownload your copy of TheCMO’...
Thank youA copy of this presentation and audio recording will be available atwww.slideshare.net/icrossing within three bus...
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Building a Connected Brand in the New Facebook - iCrossing Webinar (with audio)

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On May 3, 2012, iCrossing thought leaders explained in detail tips for using the new Facebook to build a closer relationship with your audiences by being visible, useful, usable, desirable, and engaging. Additionally, we discussed how Facebook has evolved into a full-scale, social marketing platform with a great focus on expression, reach, and response.

THIS VERSION CONTAINS THE AUDIO FROM THE WEBINAR.

Published in: Technology, Business
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Transcript of "Building a Connected Brand in the New Facebook - iCrossing Webinar (with audio)"

  1. 1. A New Facebook HasLaunched for BusinessAn iCrossing WebinarMay 3, 2012 | 2:00pm Eastern
  2. 2. With you today Ashmi Elizabeth Dang Engagement Planner, iCrossing Doug Platts Senior Director, Natural Search, iCrossing Nirmal Nijjar Senior Media Manager, iCrossing 2
  3. 3. Facebook Pages:Mission Control for Your Brand onFacebook 3
  4. 4. EXPRESSION, REACH, AND RESPONSE 4
  5. 5. ABOVE THE FOLD 12 3 5
  6. 6. EXPRESS IDENTITY WITH BRANDING 123 4 6
  7. 7. WHO GOT IT RIGHT 7
  8. 8. PINNED POSTS, MILESTONES, BACKDATING AND HIGHLIGHTS 8
  9. 9. OFFERS 9
  10. 10. MANAGEMENT TOOLS 10
  11. 11. Paid Media and Marketing 11
  12. 12. REACH GENERATOR PLACES POSTS AS PREMIUM ADS 12
  13. 13. GUARANTEED TO REACH 75% OF MONTHLY FANS 13
  14. 14. POST, PIN, STAR OFFERS FOR FREE, PAY TO AMPLIFY 14
  15. 15. The Implications to Search 15
  16. 16. INCREASED BREADTH & DEPTH OF BRAND 16
  17. 17. RECENCY IS THE NEW RELEVANCY 17
  18. 18. SOCIALLY RELEVANT SEARCH RESULTS 18
  19. 19. IDENTIFY INFLUENCERS FOR YOUR BRAND 19
  20. 20. A NEW KID ON THE BLOCK? 20
  21. 21. THE NEWS FEED REMAINS THE PRIORITY 21
  22. 22. Q&ATo find out how you canfurther build your connectedbrand, contact us:FindOut@icrossing.comDownload your copy of TheCMO’s Guide to the NewFacebook on our website:www.icrossing.com 22
  23. 23. Thank youA copy of this presentation and audio recording will be available atwww.slideshare.net/icrossing within three business days.Ashmi Elizabeth DangAshmi.Dang@icrossing.com Stay connected with iCrossing Find out more at www.icrossing.comDoug Platts Call us toll-free at 866.620.3780Doug.Platts@icrossing.com Become a fan at facebook.com/icrossing Follow us on twitter @icrossingNirmal NijjarNirmal.Nijjar@icrossing.com 23
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