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Building a Connected Brand in the New Facebook - iCrossing Webinar (Slides only)
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Building a Connected Brand in the New Facebook - iCrossing Webinar (Slides only)

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Facebook's launch of Timeline for businesses requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating 'likes' is an acceptable key …

Facebook's launch of Timeline for businesses requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating 'likes' is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands.

THIS VERSION CONTAINS THE WEBINAR SLIDES ONLY. TO REPLAY THE WEBINAR WITH AUDIO, PLEASE VISIT:
http://www.slideshare.net/icrossing/building-a-connected-brand-in-the-new-facebook-icrossing-webinar

Published in: Technology, Business

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Transcript

  • 1. A New Facebook HasLaunched for BusinessAn iCrossing WebinarMay 3, 2012 | 2:00pm Eastern
  • 2. With you today Ashmi Elizabeth Dang Engagement Planner, iCrossing Doug Platts Senior Director, Natural Search, iCrossing Nirmal Nijjar Senior Media Manager, iCrossing 2
  • 3. Facebook Pages:Mission Control for Your Brand onFacebook 3
  • 4. EXPRESSION, REACH, AND RESPONSE 4
  • 5. ABOVE THE FOLD 12 3 5
  • 6. EXPRESS IDENTITY WITH BRANDING 123 4 6
  • 7. WHO GOT IT RIGHT 7
  • 8. PINNED POSTS, MILESTONES, BACKDATING AND HIGHLIGHTS 8
  • 9. OFFERS 9
  • 10. MANAGEMENT TOOLS 10
  • 11. Paid Media and Marketing 11
  • 12. REACH GENERATOR PLACES POSTS AS PREMIUM ADS 12
  • 13. GUARANTEED TO REACH 75% OF MONTHLY FANS 13
  • 14. POST, PIN, STAR OFFERS FOR FREE, PAY TO AMPLIFY 14
  • 15. The Implications to Search 15
  • 16. INCREASED BREADTH & DEPTH OF BRAND 16
  • 17. RECENCY IS THE NEW RELEVANCY 17
  • 18. SOCIALLY RELEVANT SEARCH RESULTS 18
  • 19. IDENTIFY INFLUENCERS FOR YOUR BRAND 19
  • 20. A NEW KID ON THE BLOCK? 20
  • 21. THE NEWS FEED REMAINS THE PRIORITY 21
  • 22. Q&ATo find out how you canfurther build your connectedbrand, contact us:FindOut@icrossing.comDownload your copy of TheCMO’s Guide to the NewFacebook on our website:www.icrossing.com 22
  • 23. Thank youA copy of this presentation and audio recording will be available atwww.slideshare.net/icrossing within three business days.Ashmi Elizabeth DangAshmi.Dang@icrossing.com Stay connected with iCrossing Find out more at www.icrossing.comDoug Platts Call us toll-free at 866.620.3780Doug.Platts@icrossing.com Become a fan at facebook.com/icrossing Follow us on twitter @icrossingNirmal NijjarNirmal.Nijjar@icrossing.com 23