A New Facebook HasLaunched for BusinessAn iCrossing WebinarMay 3, 2012 | 2:00pm Eastern
With you today            Ashmi Elizabeth Dang            Engagement Planner, iCrossing            Doug Platts            ...
Facebook Pages:Mission Control for Your Brand onFacebook                                    3
EXPRESSION, REACH, AND RESPONSE                                  4
ABOVE THE FOLD                     12                3                         5
EXPRESS IDENTITY WITH BRANDING                              123                         4                                 ...
WHO GOT IT RIGHT                   7
PINNED POSTS, MILESTONES, BACKDATING AND HIGHLIGHTS                                                  8
OFFERS         9
MANAGEMENT TOOLS                   10
Paid Media and Marketing                           11
REACH GENERATOR PLACES POSTS AS PREMIUM ADS                                              12
GUARANTEED TO REACH 75% OF MONTHLY FANS                                          13
POST, PIN, STAR OFFERS FOR FREE, PAY TO AMPLIFY                                                  14
The Implications to Search                             15
INCREASED BREADTH & DEPTH OF BRAND                                     16
RECENCY IS THE NEW RELEVANCY                               17
SOCIALLY RELEVANT SEARCH RESULTS                                   18
IDENTIFY INFLUENCERS FOR YOUR BRAND                                      19
A NEW KID ON THE BLOCK?                          20
THE NEWS FEED REMAINS THE PRIORITY                                     21
Q&ATo find out how you canfurther build your connectedbrand, contact us:FindOut@icrossing.comDownload your copy of TheCMO’...
Thank youA copy of this presentation and audio recording will be available atwww.slideshare.net/icrossing within three bus...
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Building a Connected Brand in the New Facebook - iCrossing Webinar (Slides only)

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Facebook's launch of Timeline for businesses requires marketers to prioritize content strategy and engaging experiences more than ever. Gone are the days when accumulating 'likes' is an acceptable key performance indicator. Now companies must carefully develop editorial and engagement plans in order to use Facebook to build connected brands.

THIS VERSION CONTAINS THE WEBINAR SLIDES ONLY. TO REPLAY THE WEBINAR WITH AUDIO, PLEASE VISIT:
http://www.slideshare.net/icrossing/building-a-connected-brand-in-the-new-facebook-icrossing-webinar

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Transcript of "Building a Connected Brand in the New Facebook - iCrossing Webinar (Slides only)"

  1. 1. A New Facebook HasLaunched for BusinessAn iCrossing WebinarMay 3, 2012 | 2:00pm Eastern
  2. 2. With you today Ashmi Elizabeth Dang Engagement Planner, iCrossing Doug Platts Senior Director, Natural Search, iCrossing Nirmal Nijjar Senior Media Manager, iCrossing 2
  3. 3. Facebook Pages:Mission Control for Your Brand onFacebook 3
  4. 4. EXPRESSION, REACH, AND RESPONSE 4
  5. 5. ABOVE THE FOLD 12 3 5
  6. 6. EXPRESS IDENTITY WITH BRANDING 123 4 6
  7. 7. WHO GOT IT RIGHT 7
  8. 8. PINNED POSTS, MILESTONES, BACKDATING AND HIGHLIGHTS 8
  9. 9. OFFERS 9
  10. 10. MANAGEMENT TOOLS 10
  11. 11. Paid Media and Marketing 11
  12. 12. REACH GENERATOR PLACES POSTS AS PREMIUM ADS 12
  13. 13. GUARANTEED TO REACH 75% OF MONTHLY FANS 13
  14. 14. POST, PIN, STAR OFFERS FOR FREE, PAY TO AMPLIFY 14
  15. 15. The Implications to Search 15
  16. 16. INCREASED BREADTH & DEPTH OF BRAND 16
  17. 17. RECENCY IS THE NEW RELEVANCY 17
  18. 18. SOCIALLY RELEVANT SEARCH RESULTS 18
  19. 19. IDENTIFY INFLUENCERS FOR YOUR BRAND 19
  20. 20. A NEW KID ON THE BLOCK? 20
  21. 21. THE NEWS FEED REMAINS THE PRIORITY 21
  22. 22. Q&ATo find out how you canfurther build your connectedbrand, contact us:FindOut@icrossing.comDownload your copy of TheCMO’s Guide to the NewFacebook on our website:www.icrossing.com 22
  23. 23. Thank youA copy of this presentation and audio recording will be available atwww.slideshare.net/icrossing within three business days.Ashmi Elizabeth DangAshmi.Dang@icrossing.com Stay connected with iCrossing Find out more at www.icrossing.comDoug Platts Call us toll-free at 866.620.3780Doug.Platts@icrossing.com Become a fan at facebook.com/icrossing Follow us on twitter @icrossingNirmal NijjarNirmal.Nijjar@icrossing.com 23
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