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Building a Connected Brand: How Brands Become Publishers in a Real-Time Marketing World - iCrossing

by on Feb 07, 2011

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Brands, media, and audiences used to have distinct roles in the marketing relationship. Today those roles overlap, creating new opportunities and expectations. People are now their own publishers of ...

Brands, media, and audiences used to have distinct roles in the marketing relationship. Today those roles overlap, creating new opportunities and expectations. People are now their own publishers of opinions, experiences, and preferences. They share those sentiments with each other in social spaces. Media properties are now playing host to serious conversations, with readers functioning as active contributors to the story. Brands are realizing that audiences are demanding more of them than simply shouting about their products and services — they are now expected to share back. As these forces blur together, the roles and expectations for brands, media and audiences will continue to change. Find out more at http://www.icrossing.com

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Building a Connected Brand: How Brands Become Publishers in a Real-Time Marketing World - iCrossing Building a Connected Brand: How Brands Become Publishers in a Real-Time Marketing World - iCrossing Document Transcript