May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3
Upcoming SlideShare
Loading in...5
×
 

May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3

on

  • 514 views

Idaho Wine 101. By Moya Shatz, Exec. Director of Idaho Wine Commission.

Idaho Wine 101. By Moya Shatz, Exec. Director of Idaho Wine Commission.

Statistics

Views

Total Views
514
Views on SlideShare
513
Embed Views
1

Actions

Likes
0
Downloads
0
Comments
0

1 Embed 1

http://www.linkedin.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3  May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3 Presentation Transcript

  • Idaho Grape Growers & Wine Producers Commission
  • • Ancient Lake Idaho• 1865 - Idaho Statesmans article reported on Vineyard beingplanted• 1872 - Grapes planted in the Clearwater Valley by 2 Frenchmen anda German• Received National Exposure and many awards• Industry was booming
  •   1919 - The Boom came to a halt  Prohibition lasted 13 years  While the rest of the country reignited after prohibition, Idaho lacked behind  Hindered by state government liquor laws View slide
  •   1970 - Industry begins again  Vineyards planted along the Snake River in Southern Idaho  Wineries open View slide
  •   Approved April 2007  Boundaries Ancient Lake Idaho  8,263 Square miles  Soil similar to Washington, but we have the lake and elevation  600-3100 ft. vineyard elevation
  • Northern IdahoLush, green mountains withannual rainfall nearly 40-50” peryear. Southern Idaho Semiarid desert with 10-12” of rain per year.
  •   43 Wineries  56 Vineyards  2 New Wineries in the Past 12 months  1600 Acres Planted  230,297 Cases Produced in 2009  3300 Tons Harvested  Ranked 22nd in the country for number of wineries
  •   Rebranding   Idaho Wine Month  Tour Brochure   Savor Idaho  Website   Media Tours  Statewide Map   Media Impressions  Co-Op Ads   Social Media
  • ●  Facelift●  Rizen Creative
  •  Purpose  Get people to the wineries & buy wine  Educate  Show the country we are united
  • ●  Accessible Analytics with new website●  Member Forum Section
  •   Purpose   Drive people to wineries   Educate   Show beauty of Idaho wine country   Attract new wineries and growers   Get people talking
  • ●  Purpose ●  To drive traffic
  •   Purpose   Drive people to wineries   Educate   Show beauty of Idaho wine country   Attract new wineries and growers
  • ●  Proclaimed by Governor Otter●  Encourage wineries, wine shops, businesses who support the wine industry to have specials pertaining to wine●  Create unifying marketing materials
  • ●  900 Attendees●  Sold Out●  30 Wineries, 22 Restaurants, 17 Sponsors, 5 Exhibitors, 8 Media Outlets
  • ●  Festival at Sandpoint ●  Seattle Food & Wine Experience●  Sun Valley Wine Auction ●  Various Local●  Sun Valley Harvest Organization’s Events Festival ●  Idaho Business Review●  Denver Wine Festival ●  Boise Chamber of●  Unified Grape & Wine Commerce Symposium
  • ●  Mother’s Day – May 8●  Savor Idaho – June 12●  Boise Rec Fest - June 25-26●  Sun Valley Wine Auction – July 23●  Festival at Sandpoint – August 14●  Eagle Food and Wine Festival – August 28●  Sun Valley Harvest Festival – September 23-25●  Taste of Harvest – September 25●  Wine America - November