Social Media Trends
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Social Media Trends

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Learn about what is trending in social media these days. In this presentation, see what small businesses honestly think about social media. Do they love it? Do they hate it? Find out how email and ...

Learn about what is trending in social media these days. In this presentation, see what small businesses honestly think about social media. Do they love it? Do they hate it? Find out how email and social work compliment each other quite well and what the future looks like for email and social media marketing.

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Social Media Trends Social Media Trends Presentation Transcript

  • View from Main Street:Social Media TrendsJeff Revoy, Chief Product & Marketing Officer, iContact@JRevoy@iContactfacebook.com/iContact
  • Small BusinessThe view from main street.
  • Social, Social, Social!
  • “The right clients can find mybusiness. I can find them anddevote myself to them so we all benefit.” “I don’t enjoy the conversations. It’s a chore..not a pleasure.”
  • FACEBOOK feelsthe love:{ 75% } Haters hate on GROUPON { 70% } (Financial Services: 80%)
  • LINKED IN is likeable: { 63% } (Professional Services: 82%)Tepid on TWITTER{ 54% | 46% } Love Hate
  • Learn Moreicontact.com/blog
  • Social Media will be the majorway to build brands. Marketerswill wake up to that in 2014. Source: Richard Kelleher, Marketing Sociologist
  • How can they stay away?
  • ..lack of time (they’re busy)
  • …unsurehow tomeasure
  • Small business marketers have unique challenges Social Media Challenges Lack of me Unsure how to determine ROI/valueLack of knowledge about social media There are too many tools The learning curve Lack of resourcesMonitoring tools dont meet all needs 0 20 40 60 80 100 120 140 160 180 200Source: iContact - 2011
  • Let’s recap.
  • I think there is a world marketfor maybe 5 computers. Thomas Watson, President IBM - 1943 Remote shopping will flop. Time Magazine - 1966 Two years from now spam will be solved. Bill Gates - 2004Are projections on social doomed?
  • NO.We’re just getting started.
  • TodayEasy. Ubiquitous. Mainstream.Businesses perspective is uniqueLow participation barrierWarning signs of discontent
  • So,where next? Jeff: Do we need a how to get there transition?
  • TomorrowMake it even easierSeek ways to drive efficiencyDemonstrate resultsEvolve Haters into Lovers (or at least informed users)
  • Small Business + Social Media = Success
  • Founded (in NC)About iContact 2003 #1explosive annual sending private SMB emailgrowth 16B+ …and countless marketing and social media marketing companyquarterly | yearly posts
  • We’ve Evolved. Email. Social. All in one.
  • Questions?Jeff Revoy, Chief Product & Marketing Officer, iContact@JRevoy@iContactfacebook.com/iContact