Agenda• iContact Summary• A look at Email Marketing• A look at Social Media Marketing• Email Marketing & Social Media Marketing two (very different) halves of a whole• Six Strategies for Success• Workshop
foundedAbout iContact 2003 #1 explosive annual sending private SMB emailgrowth 16B+ marketing and social media marketing companyquarterly | yearly …and countless posts
Since 2003, iContact has served over onemillion small and medium businesses. "As the ﬁrst iContact user, I am very excited to see how the company has grown from two entrepreneurial students to a global organization with one million users.”! ! - Michele McMahon, owner,! Mountain Brook Cottages. !
Making a difference: 3600 volunteer hours (2011) 4-1s 1% Payroll 1% Product 1% Time 1% Equity
Email marketing is the top areaof investment growth amongmarketers and business leaders(65%) for 2011, followed bysocial media marketing (57%).! ! Source: Strongmail - 2010!
Emails will receive an addi7onal 1% of views when shared and increase the reach of emails by 24.3%. 26% of top online retailers included “sharing” in emails in 2010, an7cipa7on of 50%+ in 2011 ! -‐ Smith-‐Harmon
Email and Social Media were made! PowerPoint Title!for eachheading style! This is a other.! This is a subheading style!
Jeﬀ: Do we need a how to get there transi7on? So, how do we get there?!
Each group is assigned one of the 6 steps!!12:50 – 1:05 | !As a group, discuss ways you have or ! ! ! ! ! !could incorporate this step into practice.!1:05 – 1:25 !| !Deliver 2-3 minute Speed Presentation.!!1:25 – 1:30 !| !Vote. Winning team receives $250 ! ! ! ! ! ! !donation to charity of their choice.!
1) Content is (still) king.!2) Know your audience. !3) Always be asking. !4) Get your timing down. !5) Level the playing ﬁeld. !6) Reduce, reuse, recycle. !
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