Put the Sizzle in Your Email Marketing ProgramPresentation Transcript
Put the Sizzle in Your Email Marketing Program Email Marketing & Social Media Marketing Jeff Revoy, iContact @JRevoy @iContact facebook.com/iContact
Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
Jeff Revoy Chief Marketing & Product Officer
Using Social Media to Light a Spark Today’s Marketing Environment Why Email Isn’t Dead Social Media’s Role 7 Ways to Optimize and Integrate Today
Why Email Isn’t Dead I work for an email solution, and I say so Oh, and email works 43:1
Why Email Isn’t Dead New Business Models Rely Heavily on Email Marketing
74% of customers prefer to hear from companies via email, 16% direct mail, 4% phone, 2% social, 1% text (Source: Merkle)
30B Emails Sent Per Day (2010 worldwide: excluding spam & viruses)
Social Media’s Role Growing explosively Not just for consumers Critical for a cohesive and integrated marketing campaign Social Media Is
Game Changing Engagement +
Email + Social Two way conversation Expanded reach
80% of marketers say that social sharing "extends the reach of email content to new markets" (81%) and "increases brand reputation and awareness" (78%). Source: MarketingSherpa "Email Marketing Benchmark Survey" (2010)
7 Ways toCaptivate & Engage
Share It 1 Maximizes exposure Increases consumption
26% of top online retailers included “sharing” in emails in 2010, anticipation of 50%+ in 2011. - Smith-Harmon
Emails will receive an additional 1% of views when shared and increase the reach of emails by 24.3%.
Widen the Net 2 Spur social media growth Create a conversation
Extend the Life 3 Recycle Refresh
Questions to Ask Yourself Do we have the kind of email content people will actually want to share? What kind of content/offers should we develop to give value to the recipient and encourage sharing? If we use email to get people to connect with us on social media, are we simply switching people from one channel to another or are we creating extra contact points?
Offer Unique Benefits 4 Reward your “followers” Encourage contribution
The average budget spent on social media increased from 9% in 2009 to 17% in 2011. - Hubspot, 2011 State of Inbound Marketing
Cross Promote 5 Grow your subscriber base through social media
Is giving people more communication choices the optimal way to ensure their long-term attention and loyalty?
Relevancy Remains King 6 Meaningful content Viral reach Cross-channel promotion
How do we design our social and email presence so that it works for those getting all of it AND those engaged to only one of those channels?
Measure 7 Share of Voice Awareness Engagement Influence Popularity
Takeaway Points Social + Email = True Engagement Capitalize on What You Already Know Don’t Be Scared of Testing the Unknown
About iContact Convenient all-in-one marketing solution Fully integrated email and social media marketing Send effective campaigns in minutes Powerful tracking and analytics Solutions for every budget Award winning support Resources to drive your success