Google+: The Content Catalyst To-Be

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  • 1. Google+
    The Content Catalyst To-Be
    Matt Davis
    Product Owner
  • 2. What it’s Not
    1
    Business-Friendly
    • Currently not designed for businesses
    • 3. No support for Business Pages
    • 4. Google strongly discourages using personal pages for business purposes
  • What it’s Not
    2
    A Mass-Marketing Channel
    • Only ~20 million active users
    • 5. Majority of users are tech-savvy early adopters - may not represent your key demographics
    • 6. Plenty of bugs and glitches
  • What it’s Not
    3
    Feature-Complete
    • Similar to Facebook circa 2004
    • 7. This is just the beginning
    • 8. Potential is off the charts
  • Where Google+ Shines
    Circles
  • 9. Where Google+ Shines
    Circles
    • Clean, simple interface
    • 10. Representative of real social circles
    • 11. Fully customizable - anyone can be invited/added to any circle
    • 12. People’s actions in your circles are visible to you- your actions are not visible to them unless you’re in their circle(s)
    • 13. Content can be filtered by and published to specific circles allowing easy, on-the-fly privacy enforcement
  • Where Google+ Shines
    Google Service + Content Integration
  • 14. Where Google+ Shines
    Google Service + Content Integration
    • Google+ Notifications, Profile, Circles, Content Sharing integrated into new universal toolbar present in the following services:
    • 15. Gmail, Google Docs, Google Maps, Google Calendar, Google News, Google Reader, Google Finance, Google Places, Google Translate, Google Blogs, and more…
    • 16. Over 200 million people currently use these services
    • 17. Notifications and events are always in front of these users
    • 18. Instant engaged audience that averages hours of usage per day
  • Where Google+ Shines
    User Base With Focus on Sharing
    • Facebook users share about 4 billion pieces of content per day – statuses, messages, photos, videos (after 7 years)
    • 19. Google+ users already share over 1 billion pieces of content per day (after 2 months)
  • Where Google+ Shines
    Potential For Promoting Your Business
  • 20. Where Google+ Shines
    Potential For Promoting Your Business
    • Plus Pages for businesses could easily utilize existing data from Places Pages
    • 21. Google already owns company descriptions, addresses, maps, photos, videos, customer ratings, reviews for hundreds of millions of business listings worldwide
    • 22. Places pages currently displayed near top of Google searches, creating greater visibility and traffic
    • 23. Possibility exists for hundreds of millions of internet users to access Google+ business pages every day– instantly on launch
  • What should I do now?
    Be ready.
    • Google will do everything in their power to ensure rapid content and information availability to consumers in order to compete with Facebook
    • 24. Keep your ear to the ground – stay up to date on Google+ news and updates
    • 25. Be ready to extend your online marketing