Google+<br />The Content Catalyst To-Be<br />Matt Davis<br />Product Owner<br />
What it’s Not<br />1<br />Business-Friendly<br /><ul><li>Currently not designed for businesses
No support for Business Pages
Google strongly discourages using personal pages for business purposes </li></li></ul><li>What it’s Not<br />2<br />A Mass...
Majority of users are tech-savvy early adopters - may not represent your key demographics
Plenty of bugs and glitches </li></li></ul><li>What it’s Not<br />3<br />Feature-Complete<br /><ul><li>Similar to Facebook...
This is just the beginning
Potential is off the charts </li></li></ul><li>Where Google+ Shines<br />Circles<br />
Where Google+ Shines<br />Circles<br /><ul><li>Clean, simple interface
Representative of real social circles
Fully customizable - anyone can be invited/added to any circle
People’s actions in your circles are visible to you- your actions are not visible to them unless you’re in their circle(s)
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Google+: The Content Catalyst To-Be

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Google+: The Content Catalyst To-Be

  1. 1. Google+<br />The Content Catalyst To-Be<br />Matt Davis<br />Product Owner<br />
  2. 2. What it’s Not<br />1<br />Business-Friendly<br /><ul><li>Currently not designed for businesses
  3. 3. No support for Business Pages
  4. 4. Google strongly discourages using personal pages for business purposes </li></li></ul><li>What it’s Not<br />2<br />A Mass-Marketing Channel<br /><ul><li>Only ~20 million active users
  5. 5. Majority of users are tech-savvy early adopters - may not represent your key demographics
  6. 6. Plenty of bugs and glitches </li></li></ul><li>What it’s Not<br />3<br />Feature-Complete<br /><ul><li>Similar to Facebook circa 2004
  7. 7. This is just the beginning
  8. 8. Potential is off the charts </li></li></ul><li>Where Google+ Shines<br />Circles<br />
  9. 9. Where Google+ Shines<br />Circles<br /><ul><li>Clean, simple interface
  10. 10. Representative of real social circles
  11. 11. Fully customizable - anyone can be invited/added to any circle
  12. 12. People’s actions in your circles are visible to you- your actions are not visible to them unless you’re in their circle(s)
  13. 13. Content can be filtered by and published to specific circles allowing easy, on-the-fly privacy enforcement </li></li></ul><li>Where Google+ Shines<br />Google Service + Content Integration<br />
  14. 14. Where Google+ Shines<br />Google Service + Content Integration<br /><ul><li>Google+ Notifications, Profile, Circles, Content Sharing integrated into new universal toolbar present in the following services:
  15. 15. Gmail, Google Docs, Google Maps, Google Calendar, Google News, Google Reader, Google Finance, Google Places, Google Translate, Google Blogs, and more…
  16. 16. Over 200 million people currently use these services
  17. 17. Notifications and events are always in front of these users
  18. 18. Instant engaged audience that averages hours of usage per day</li></li></ul><li>Where Google+ Shines<br />User Base With Focus on Sharing <br /><ul><li>Facebook users share about 4 billion pieces of content per day – statuses, messages, photos, videos (after 7 years)
  19. 19. Google+ users already share over 1 billion pieces of content per day (after 2 months)</li></li></ul><li>Where Google+ Shines<br />Potential For Promoting Your Business<br />
  20. 20. Where Google+ Shines<br />Potential For Promoting Your Business<br /><ul><li>Plus Pages for businesses could easily utilize existing data from Places Pages
  21. 21. Google already owns company descriptions, addresses, maps, photos, videos, customer ratings, reviews for hundreds of millions of business listings worldwide
  22. 22. Places pages currently displayed near top of Google searches, creating greater visibility and traffic
  23. 23. Possibility exists for hundreds of millions of internet users to access Google+ business pages every day– instantly on launch </li></li></ul><li>What should I do now?<br />Be ready. <br /><ul><li>Google will do everything in their power to ensure rapid content and information availability to consumers in order to compete with Facebook
  24. 24. Keep your ear to the ground – stay up to date on Google+ news and updates
  25. 25. Be ready to extend your online marketing</li>
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