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Google+: The Content Catalyst To-Be
Google+: The Content Catalyst To-Be
Google+: The Content Catalyst To-Be
Google+: The Content Catalyst To-Be
Google+: The Content Catalyst To-Be
Google+: The Content Catalyst To-Be
Google+: The Content Catalyst To-Be
Google+: The Content Catalyst To-Be
Google+: The Content Catalyst To-Be
Google+: The Content Catalyst To-Be
Google+: The Content Catalyst To-Be
Google+: The Content Catalyst To-Be
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Google+: The Content Catalyst To-Be

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  • 1. Google+<br />The Content Catalyst To-Be<br />Matt Davis<br />Product Owner<br />
  • 2. What it’s Not<br />1<br />Business-Friendly<br /><ul><li>Currently not designed for businesses
  • 3. No support for Business Pages
  • 4. Google strongly discourages using personal pages for business purposes </li></li></ul><li>What it’s Not<br />2<br />A Mass-Marketing Channel<br /><ul><li>Only ~20 million active users
  • 5. Majority of users are tech-savvy early adopters - may not represent your key demographics
  • 6. Plenty of bugs and glitches </li></li></ul><li>What it’s Not<br />3<br />Feature-Complete<br /><ul><li>Similar to Facebook circa 2004
  • 7. This is just the beginning
  • 8. Potential is off the charts </li></li></ul><li>Where Google+ Shines<br />Circles<br />
  • 9. Where Google+ Shines<br />Circles<br /><ul><li>Clean, simple interface
  • 10. Representative of real social circles
  • 11. Fully customizable - anyone can be invited/added to any circle
  • 12. People’s actions in your circles are visible to you- your actions are not visible to them unless you’re in their circle(s)
  • 13. Content can be filtered by and published to specific circles allowing easy, on-the-fly privacy enforcement </li></li></ul><li>Where Google+ Shines<br />Google Service + Content Integration<br />
  • 14. Where Google+ Shines<br />Google Service + Content Integration<br /><ul><li>Google+ Notifications, Profile, Circles, Content Sharing integrated into new universal toolbar present in the following services:
  • 15. Gmail, Google Docs, Google Maps, Google Calendar, Google News, Google Reader, Google Finance, Google Places, Google Translate, Google Blogs, and more…
  • 16. Over 200 million people currently use these services
  • 17. Notifications and events are always in front of these users
  • 18. Instant engaged audience that averages hours of usage per day</li></li></ul><li>Where Google+ Shines<br />User Base With Focus on Sharing <br /><ul><li>Facebook users share about 4 billion pieces of content per day – statuses, messages, photos, videos (after 7 years)
  • 19. Google+ users already share over 1 billion pieces of content per day (after 2 months)</li></li></ul><li>Where Google+ Shines<br />Potential For Promoting Your Business<br />
  • 20. Where Google+ Shines<br />Potential For Promoting Your Business<br /><ul><li>Plus Pages for businesses could easily utilize existing data from Places Pages
  • 21. Google already owns company descriptions, addresses, maps, photos, videos, customer ratings, reviews for hundreds of millions of business listings worldwide
  • 22. Places pages currently displayed near top of Google searches, creating greater visibility and traffic
  • 23. Possibility exists for hundreds of millions of internet users to access Google+ business pages every day– instantly on launch </li></li></ul><li>What should I do now?<br />Be ready. <br /><ul><li>Google will do everything in their power to ensure rapid content and information availability to consumers in order to compete with Facebook
  • 24. Keep your ear to the ground – stay up to date on Google+ news and updates
  • 25. Be ready to extend your online marketing</li>

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