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Email Marketing & !Social Media Marketing!!       6 Steps to Success!   !   !    !   !   ! iStrategy:    San Francisco 1/3...
Agenda•  iContact Summary•  Snapshot: Email Marketing & Social Media     Marketing•  Six Strategies for Success	  
Founded About iContact                                           2003                                                     ...
We’ve Evolved.       Email. Social. All in one.
Making a difference:  3600                      volunteer                      hours (2011)                      	        ...
Small Business!The view from main street.!
Really?!
Reports of my death have beengreatly exaggerated. !                         - Email, 2012!
Email is alive!…and doing very (very) well.!
30 BillionEmails Sent Per Day.*(2010 worldwide: excluding spam & viruses)                             Source: Radicati Gro...
How many times dailydo you check email?Are you doing it right now?!
But all we ever hear isSocial, Social, Social!
(With endlessly good reasons)
But that doesnʼt mean small business        marketers have it quite figured out just yet.!                                 ...
                          	                           	   The	  right	  clients	  can	  find	  my	  business.	  I	  can	  fi...
FACEBOOK feelsthe love: !{ 75% }!         Haters hate on         GROUPON!           { 70% }!           (Financial Services...
LINKED IN is             likeable: !             { 63% }!          (Professional Services: 82%)!Tepid on TWITTER!{ 54% | 4...
Learn More!icontact.com/blog!
A simple baseline.!
Email.!A steady center.!                                        Mobile	               Social	                             ...
Social. !An unlimited reach.!
Email marketing is the top areaof investment growth amongmarketers and business leaders(65%) followed by social mediamarke...
Email and Social Media were made!for each other.!
6 Steps for Success!
1.!Content is (still) King.                       !
Email + Social + X = Success.!!X = Compelling,Relevant Content.!
Relevance may not be pleasant. !
2.!Know your audience.!
Tailor your messages based on how!they individually respond to communication.	  
Deal?	              Safe.	                                     Easy!	                          Fun.	  
3.!Always be listening.                   !
Each sent email is an opportunity !to expand your social network.!Be shameless (yet tactful).!
4.!Time it well.            !
After serving 1M+ customers over eight years and delivering 16B+messages annually, we can confidently" tell you the   best ...
It   Depends.(If there truly was a global best time wouldn t that soon be the worst time?)
Tues: 11AMWed: 9PM      Know your product.Thurs: 10AM"        Know your audience.              Fri: 6AM               Chal...
5.!Level the playing field.                      !
Seek creative ways to get out yourself there.!
6.!Reduce, Reuse,Recycle.       !
You donʼt always need!to burn time on new ideas.!
Thank you :)Geoff Alexander, Director Product Marketing, iContact!@icontact!Facebook/iContact!
Email Marketing and Social Media Marketing: 6 Steps to Success
Email Marketing and Social Media Marketing: 6 Steps to Success
Email Marketing and Social Media Marketing: 6 Steps to Success
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Email Marketing and Social Media Marketing: 6 Steps to Success

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  • A core part of iContact ’s identity is our commitment to doing well by doing good. We are a certified B Corp and adhere to our principal of 4-1s.
  • Transcript of "Email Marketing and Social Media Marketing: 6 Steps to Success "

    1. 1. Email Marketing & !Social Media Marketing!! 6 Steps to Success! ! ! ! ! ! iStrategy: San Francisco 1/31/2012!Geoff Alexander, Director Product Marketing, iContact!@iContact!Facebook/iContact!
    2. 2. Agenda•  iContact Summary•  Snapshot: Email Marketing & Social Media Marketing•  Six Strategies for Success  
    3. 3. Founded About iContact 2003   1M explosive annual sending totalgrowth 16B+ usersquarterly | yearly   …and countless posts    
    4. 4. We’ve Evolved. Email. Social. All in one.
    5. 5. Making a difference: 3600 volunteer hours (2011)   4-1s 1% Payroll 1% Product 1% Time 1% Equity  
    6. 6. Small Business!The view from main street.!
    7. 7. Really?!
    8. 8. Reports of my death have beengreatly exaggerated. ! - Email, 2012!
    9. 9. Email is alive!…and doing very (very) well.!
    10. 10. 30 BillionEmails Sent Per Day.*(2010 worldwide: excluding spam & viruses) Source: Radicati Group - 2011
    11. 11. How many times dailydo you check email?Are you doing it right now?!
    12. 12. But all we ever hear isSocial, Social, Social!
    13. 13. (With endlessly good reasons)
    14. 14. But that doesnʼt mean small business marketers have it quite figured out just yet.! G)7+5/"(41+5"H<5//4*.40" 6578")9"F34" A*0:-4"<)?",)"14,4-3+*4"BCDE=5/:4"6578")9"8*)?/41.4"5@):,"0)7+5/"341+5" ;<4-4"5-4",))"35*>",))/0" ;<4"/45-*+*."7:-=4" 6578")9"-40):-740"()*+,)-+*.",))/0"1)*2,"344,"5//"*4410" !" #!" $!" %!" &!" !!" #!" $!" %!" &!" #!!"!Source: iContact - 2011!
    15. 15.       The  right  clients  can  find  my  business.  I  can  find  them  and  devote  myself  to  them  so  we   all  benefit.             I  don’t  enjoy  the   conversa<ons.    It’s  a   chore..not  a  pleasure.    
    16. 16. FACEBOOK feelsthe love: !{ 75% }! Haters hate on GROUPON! { 70% }! (Financial Services: 80%)!
    17. 17. LINKED IN is likeable: ! { 63% }! (Professional Services: 82%)!Tepid on TWITTER!{ 54% | 46% }! Love Hate!
    18. 18. Learn More!icontact.com/blog!
    19. 19. A simple baseline.!
    20. 20. Email.!A steady center.! Mobile   Social   Survey   Email   Events   eCommerce  
    21. 21. Social. !An unlimited reach.!
    22. 22. Email marketing is the top areaof investment growth amongmarketers and business leaders(65%) followed by social mediamarketing (57%).! ! Source: Strongmail - 2011!
    23. 23. Email and Social Media were made!for each other.!
    24. 24. 6 Steps for Success!
    25. 25. 1.!Content is (still) King. !
    26. 26. Email + Social + X = Success.!!X = Compelling,Relevant Content.!
    27. 27. Relevance may not be pleasant. !
    28. 28. 2.!Know your audience.!
    29. 29. Tailor your messages based on how!they individually respond to communication.  
    30. 30. Deal?   Safe.   Easy!   Fun.  
    31. 31. 3.!Always be listening. !
    32. 32. Each sent email is an opportunity !to expand your social network.!Be shameless (yet tactful).!
    33. 33. 4.!Time it well. !
    34. 34. After serving 1M+ customers over eight years and delivering 16B+messages annually, we can confidently" tell you the best time to send your email and social media campaigns is…
    35. 35. It Depends.(If there truly was a global best time wouldn t that soon be the worst time?)
    36. 36. Tues: 11AMWed: 9PM Know your product.Thurs: 10AM" Know your audience. Fri: 6AM Challenge conventional wisdom. Wed: 7PM Continually test and measure.Sat: 6AM Discover your best time.Mon: 8AM
    37. 37. 5.!Level the playing field. !
    38. 38. Seek creative ways to get out yourself there.!
    39. 39. 6.!Reduce, Reuse,Recycle. !
    40. 40. You donʼt always need!to burn time on new ideas.!
    41. 41. Thank you :)Geoff Alexander, Director Product Marketing, iContact!@icontact!Facebook/iContact!
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