Email Marketing and Social Media Marketing: 6 Steps to Success

Email Marketing & !Social Media Marketing!! 6 Steps to Success! ! ! ! ! ! iStrategy: San Francisco 1/31/2012!Geoff Alexander, Director Product Marketing, iContact!@iContact!Facebook/iContact!

Agenda•  iContact Summary•  Snapshot: Email Marketing & Social Media Marketing•  Six Strategies for Success

Founded About iContact 2003 1M explosive annual sending totalgrowth 16B+ usersquarterly | yearly …and countless posts

We’ve Evolved. Email. Social. All in one.

Making a difference: 3600 volunteer hours (2011) 4-1s 1% Payroll 1% Product 1% Time 1% Equity

Small Business!The view from main street.!

Really?!

Reports of my death have beengreatly exaggerated. ! - Email, 2012!

Email is alive!…and doing very (very) well.!

30 BillionEmails Sent Per Day.*(2010 worldwide: excluding spam & viruses) Source: Radicati Group - 2011

How many times dailydo you check email?Are you doing it right now?!

But all we ever hear isSocial, Social, Social!

(With endlessly good reasons)

But that doesnʼt mean small business marketers have it quite ﬁgured out just yet.! G)7+5/"(41+5"H<5//4*.40" 6578")9"F34" A*0:-4"<)?",)"14,4-3+*4"BCDE=5/:4"6578")9"8*)?/41.4"5@):,"0)7+5/"341+5" ;<4-4"5-4",))"35*>",))/0" ;<4"/45-*+*."7:-=4" 6578")9"-40):-740"()*+,)-+*.",))/0"1)*2,"344,"5//"*4410" !" #!" $!" %!" &!" !!" #!" $!" %!" &!" #!!"!Source: iContact - 2011!

The right clients can find my business. I can find them and devote myself to them so we all benefit. I don’t enjoy the conversa<ons. It’s a chore..not a pleasure.

FACEBOOK feelsthe love: !{ 75% }! Haters hate on GROUPON! { 70% }! (Financial Services: 80%)!

LINKED IN is likeable: ! { 63% }! (Professional Services: 82%)!Tepid on TWITTER!{ 54% | 46% }! Love Hate!

Learn More!icontact.com/blog!

A simple baseline.!

Email.!A steady center.! Mobile Social Survey Email Events eCommerce

Social. !An unlimited reach.!

Email marketing is the top areaof investment growth amongmarketers and business leaders(65%) followed by social mediamarketing (57%).! ! Source: Strongmail - 2011!

Email and Social Media were made!for each other.!

6 Steps for Success!

1.!Content is (still) King. !

Email + Social + X = Success.!!X = Compelling,Relevant Content.!

Relevance may not be pleasant. !

2.!Know your audience.!

Tailor your messages based on how!they individually respond to communication.

Deal? Safe. Easy! Fun.

3.!Always be listening. !

Each sent email is an opportunity !to expand your social network.!Be shameless (yet tactful).!

4.!Time it well. !

After serving 1M+ customers over eight years and delivering 16B+messages annually, we can conﬁdently" tell you the best time to send your email and social media campaigns is…

It Depends.(If there truly was a global best time wouldn t that soon be the worst time?)

Tues: 11AMWed: 9PM Know your product.Thurs: 10AM" Know your audience. Fri: 6AM Challenge conventional wisdom. Wed: 7PM Continually test and measure.Sat: 6AM Discover your best time.Mon: 8AM

5.!Level the playing ﬁeld. !

Seek creative ways to get out yourself there.!

6.!Reduce, Reuse,Recycle. !

You donʼt always need!to burn time on new ideas.!

Thank you :)Geoff Alexander, Director Product Marketing, iContact!@icontact!Facebook/iContact!

Email Marketing and Social Media Marketing: 6 Steps to Success

by iContact Corporation on Feb 13, 2012

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Email Marketing and Social Media Marketing: 6 Steps to Success — Presentation Transcript