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The Impact of Social Media and Technology on the MICE Industry in the Middle East
 

The Impact of Social Media and Technology on the MICE Industry in the Middle East

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"The Impact of Social Media and Technology on the MICE Industry in the Middle East" - slides used for my keynote presentation at the MICE Middle East Forum, which was held at the JW Marriott Marquis ...

"The Impact of Social Media and Technology on the MICE Industry in the Middle East" - slides used for my keynote presentation at the MICE Middle East Forum, which was held at the JW Marriott Marquis Dubai on 1st October 2013.

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    The Impact of Social Media and Technology on the MICE Industry in the Middle East The Impact of Social Media and Technology on the MICE Industry in the Middle East Presentation Transcript

    • The Impact of Social Media and Technology on the MICE Industry in the Middle East Powered by…
    • Slide  2 MICE in MENA – 2013. All change please… • Customers & clients: Increasingly connected • New communication & marketing channels: Faster, more diverse • Changed expectations of venues: Increasing individualization & customization • Data deluge: Access to more (customer) data than ever before, but less seems to be done with it • Electronic Word of Mouth
    • Slide  3 The Changing Consumer The Passive Consumer The Active Consumer Before After Passive Consumption One-way Communication One thing at a time Sharing, Interacting Multi-way Communication Everything at the same time
    • Slide  4 The Changing Business Brands / Companies are… What they say they are Brands / Companies are… What people say they are Before After The BIG IDEA = Success Full Control One size fits all Evolving Lost Control Tailor-made
    • Slide  5 The Digital Multiplier Effect Yesterday Today Brand X Brand X
    • Slide  6 Social & Digital in the MENA region
    • Slide  7 Social & Digital in the MENA region
    • Slide  8 Social & Digital in the MENA region Source: Discover Digital Arabica
    • Slide  9 Social & Digital in the MENA region Source: Discover Digital Arabica
    • Slide  10 “Social” and “Tech-Savvy” Clients The behavior of today’s tech-based travelers, meeting organizers, & clients… Are you losing influence with today’s social consumers? Many of them are so plugged into networks of friends and peers that your brand can get completely cut out of purchase decisions.
    • Slide  11 “Social” and “Tech-Savvy” Clients The Break-Up: http://youtu.be/D3qltEtl7H8
    • Slide  12 Quality Scale of Engagement Like Comment Spread Goal User likes or follows User comments on content User retweets, reposts, forwards Goal Achieved: purchase, registration, subscription
    • Slide  13 The New Business Reality & Organizational Culture – Some thoughts… • Tracking alone is not enough. Action must be taken! • Often, the problem lies in stretched resources - without adding “being social” to everyday activities. • Success requires cross-functional feedback loops & teams: From silos, lack of communication, multiple handoffs… Cross-functional roles, high collaboration, results oriented…
    • Slide  14 B2C
    • Slide  15 B2B
    • Slide  16 Keytrends: MICE & Mobile
    • Slide  17 Keytrends: MICE & Mobile
    • Slide  18 Keytrends: Visual Content http://production.promediaadvt.com/mediaonevt/
    • Slide  19 Don’t Forget…
    • Slide  20 Questions?
    • Slide  21 Please connect! LinkedIn: http://www.linkedin.com/company/iconsulthotels-fze Twitter: @iconsulthotels Facebook: https://www.facebook.com/iconsulthotels