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Iconsulthotels & #FillingTheBlues

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Coverage of the 2014 Ramadan #FillingTheBlues initiative on hoteliermiddleeast.com, including a quote from our CEO. …

Coverage of the 2014 Ramadan #FillingTheBlues initiative on hoteliermiddleeast.com, including a quote from our CEO.

Iconsulthotels participated in the 2014 Ramadan #FillingTheBlues initiative, which saw a co-op of local startups and upstarts in Dubai come together to fill the bellies of labourers toiling in the summer heat.

Want find out more about #fillingtheblues? Click http://qoo.ly/38tp4
Find out more about Iconsulthotels: http://www.iconsulthotels.com/


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  • 1. 7/4/2014 Local F&B businesses provide iftars to labourers http://www.hoteliermiddleeast.com/20913-local-fb-businesses-provide-iftars-to-labourers/1/print/ 1/2   Local  F&B  businesses  provide  iftars  to  labourers Devina  Divecha,  July  2nd,  2014   A  group  of  local  F&B  and  hospitality  start-­ups  have come  together  to  provide  food  to  100  labourers clocking  out  of  a  construction  site  in  Dubai. Each  night  of  Ramadan,  one  homegrown  business  is providing  and  handing  out  food  to  a  group  of  100 labourers  finishing  their  shift  at  the  construction  entrance next  to  the  Media  Rotana  in  TECOM  at  8:15pm. Some  of  the  companies  participating  include  the organiser  Moti  Roti,  Taqado  Mexican  Kitchen,  BookMunch Cafe,  Camelicious,  Shakeism,  The  Kebab  Shop, Shamiana,  Flames  Grills  &  Curries,  RoundMenu, iConsultHotels,  Timepiece360,  Synquatics,  Biryani  Pot  and  Al  Nassma. For  nights  that  remain  unbooked,  100  biryani  packages  are  being  handed  out  through  donations  and  the help  of  volunteers. Moti  Roti  founder  Tahir  Shah  (shortlisted  in  the  Caterer  Awards  Restaurateur  of  the  Year  category)  said something  similar  was  done  two  years  ago,  and  he  decided  to  work  on  the  project  again  this  Ramadan. He  added  that  social  media  was  largely  responsible  for  the  success  of  the  endeavour;;  as  of  this  morning, only  four  nights  during  the  entire  month  of  Ramadan  are  left  to  be  filled.  Shah  said:  "With  social  media,  in  one day  most  of  the  calendar  got  booked.  We  are  keeping  some  slots  free  to  encourage  more  start-­ups  like  us  to come  on  board.  Any  excess  donations  will  simply  be  given  to  another  construction  site  close  to  this  one." Shah  doesn't  aim  to  stop  here;;  he  says  next  year  the  goal  would  be  to  go  to  bigger  construction  sites  or  even a  camp  site  if  possible. He  added:  "One,  it's  a  nice  way  for  local  companies  to  bond  and  to  get  introduced  to  each  other  in  the industry.  Further  to  that,  it  doesn’t  matter  whether  we  just  give  biryani  every  night  to  these  guys;;  we  know  we are  not  going  to  fix  anything  or  save  anyone  in  the  long-­term...but  it’s  just  a  gesture. "Last  time  the  foreman  told  me  that  it’s  the  fact  that  someone  comes  to  the  site,  it’s  exciting  for  them,  it’s  like guests  coming  around.  And  when  you  give  them  something  they  may  not  have  had  before  like  a  burrito  or  a camel  milkshake,  they  take  it  with  happiness.  And  yes,  it’s  a  bit  more  meaningful." Click  to  the  next  page  for  comments  from  some  of  the  participating  companies... Timothy  Hocks,  general  manager,  Taqado  Mexican  Kitchen "As  a  UAE  homegrown  business  we  wanted  to  give  a  little  something  back  to  the  workers  without  whom,  we would  have  been  unable  to  grow  so  quickly  as  they  construct  the  fabric  of  Dubai.  As  our  first  year  to  support #FillingTheBlues  we  are  looking  forward  to  being  involved  with  the  longer  term  support  of  these  community initiatives." Muhammad  Ashraf,  sales  manager,  EICMP/  Camelicious "We  at  Camelicious  are  very  happy  to  support  this  good  cause.  As  a  local  company  producing  a  very traditional  and  healthy  good  such  camel  milk,  we  see  it  as  our  responsibility  to  participate  and  strengthen social  engagement  and  by  this,  to  give  back  to  the  community,  not  only  during  the  Holy  month  of  Ramadan but  also  throughout  the  year." Muhammad  Petafi,  founder,  Shakeism  Milkshakes "'The  purpose  of  a  business  is  not  just  to  maximise,  but  rather  give  with  the  best  of  your  ability  and  you  in turn  shall  be  rewarded.  It’s  a  cycle  that  has  to  complete.  It  really  is  a  commendable  initiative  by  Tahir  Shah and  the  Moti  Roti  crew,  and  Shakeism  will  look  to  be  back  next  year.'' Martin  Kubler,  director  and  chief  cook  &  bottle  washer,  Iconsulthotels
  • 2. 7/4/2014 Local F&B businesses provide iftars to labourers http://www.hoteliermiddleeast.com/20913-local-fb-businesses-provide-iftars-to-labourers/1/print/ 2/2 "Iconsulthotels  wanted  to  join  fellow  Dubai-­based  startups  for  the  #fillingtheblues  campaign,  to  give  a  little back  to  the  guys  who  help  build  Dubai,  the  city  that  made  it  possible  to  start  Iconsulthotels  and  grow  it  into what  it  is  today.  It's  our  way  to  say  "Thanks",  but  also  displays  our  confidence  in  the  future  in  this  city  and region  and  our  wish  for  more  random  acts  of  kindness  everywhere." Kirsten  Lange,  director  of  corporate  communication,  Al  Nassma  Chocolate  LLC "Home-­grown  brands  and  companies  benefit  from  the  positive  business  environment  provided  by  Dubai  as  a flourishing  city,  therefore  for  us  at  Al  nassma  camel  milk  chocolate  it  is  important  to  give  back  to  the  ones significantly  contributing  to  the  realisation  of  the  vision  that  Dubai  is  built  on.  Donating  our  time  to  be  part  of this  cause  in  not  only  our  social  obligation  as  a  company  but  also  a  privilege." If  you  would  like  to  participate  in  the  #fillingtheblues  initiative,  you  can  find  all  the  information  you  need  here. ©2014  ITP  Business  Publishing  Ltd.  |  Use  of  this  site  content  constitutes  acceptance  of  our  User  Policy,  Privacy  Policy  and  Terms  &  Conditions.