Enterprise Social Media Communications - 2012
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Enterprise Social Media Communications - 2012

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Enterprise learning and development programmes on Social Media Communications. ...

Enterprise learning and development programmes on Social Media Communications.

- Integrating Traditional & Social Media

- Crisis Communications in Social Media

- Harnessing the Potential of Social Media for Enterprises

- Facebook for Effective Public Communication Campaigns

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    Enterprise Social Media Communications - 2012 Enterprise Social Media Communications - 2012 Document Transcript

    • 2012 Enterprise Learning & Development Programmes Social Media Communications PROGRAMME ENQUIRIES CONTACT: NORMAN NG ∙ EMAIL: NORMAN.NG@ICONMEDIA.COM.SG ∙ DID: (65) 6680-3827 ∙FAX: (65) 6680-3827 ∙ ADDRESS: 1 FULLERTON ROAD, #02-01, ONE FULLERTON, SINGAPORE 049213 WEBSITE: WWW.ICONMEDIA.COM.SGLIBERO PURUS SODALES MAURIS, EU VEHICULA LECTUS VELIT NEC VELIT: www.apple.com/iwork
    • ICON MEDIA GROUP - ENTERPRISE LEARNING & DEVELOPMENT PROGRAMMES 2012Influence your Branding & Shape Stakeholders Experiencewith our innovative, high impact & engaging social media solutionsPROGRAMMES Our Philosophy An enterpriseʼs most valuable asset are its People, engines that chart futureHarnessing Social growth and brand equities. And in IMG, our innovative programmes empower People to strategise and develop high impact & engaging publicMedia for Enterprise relations & communications.Communications Our ApproachIntegrating Social & Deep Industry Knowledge - With a wealth of professional experienceMainstream Media spanning over 10 industries, IMG is best equipped to share extensive tacit knowledge on Social Media; Crisis Comms; Media Management /Facebook for Operations; Government Comms.; Public Relations, & Marketing Comms.Effective PublicEngagement & World Class Learning Pedagogies - IMG adopts only the best learning techniques, giving you strong returns on your training investments.Comms. Eachprogramme is meticulously designed with a robust mix of technical development, practical activities & problem based learning scenarios.Crisis Comms inSocial Media Customised Curriculums - 100% custom designed, because no two communication contexts are alike, therefore we cater to the specific communication profiles and of each client. Whether you require 20min symposiums to multi-day training curriculums, we’ve got your training &APPLICATIONS development needs fully covered.Public Relations Our AssuranceManagement IMG has successfully delivered communication solutions to diverse industries, include Fortune 500Corporate Branding enterprises & government ministries. Our participants include whole-of-government participants including DivCommunications 1 Directors, Foreign Dignitaries, & PR / Comms. SeniorStrategies Managers. Norman Ng Managing Director, IMG“Icon Media reminded our team of the core tenets of communications -our company identity, the audience we serve and clarity of message.”Bjorn Lee, CEO, Stickery (Co funded by Google Ventures)
    • ICON MEDIA GROUP - ENTERPRISE INVESTOR NEWSLETTER ISSUE N°3 LEARNING & DEVELOPMENT PROGRAMMES FALL 2012 2009 Our ParticipantsParticipants’ Organisations Partial Participant List• Agri-Food & Veterinary Authority Some of our partner participants include Div 1 Directors, Managers and visiting foreign delegates with roles in Strategic Planning,• Building & Construction Authority Corporate Developement, PR & Corporate Communications. Some of whom are listed as follows:• Brunei Narcotics Control Bureau • Asulham Rane, Chief Narcotics Officer, Brunei Narcotics Control• Casino Regulatory Authority Bureau• Central Narcotics Bureau • Chang Gim Fook, Superintendent, CNB• Hong Kong Police Force • Dr. Lim Siew Mei, Country Director (China), BCA• Housing & Development Board • Foo Peng Jang, Press Sec. to Emeritus Senior Minister’s Office• McGraw-Hill Companies • Jason Toh, Senior Curator, NHB• Ministry of Information, • Karen Lim, Corporate Communications Manager, RGSCommunications & the Arts • Lim Jing Ting, Asst. Manager, Media Relations, MOH• Ministry of Defence • Lim Soh Din, Deputy Director, Media Programmes, MICA• Ministry of Education • Loke Chee Peng, Cluster Superintendent, MOE• Ministry of Health • Mary Lee, Cluster Superintendent, MOE• Ministry of National Development • Michelle Loh, Relationship Manager, Talent Engagement & Outreach• National Heritage Board Directorate, PMO• Urban Redevelopment Authority • Richard Au-Yeung, Chief Inspector, Hong Kong Police Force• People’s Association • Teo Chin Seng, Superintendent, CNB• Prime Minister’s Office • Wendy Koh, Asst. Director (Corp), PA• Raffles Girls’ School• Raffles Institution• Singapore Police Force• Standard & Poors ICON MEDIA GROUP YOUR trusted partner in enterprise learning & development CONTACT: NORMAN NG ∙ EMAIL: NORMAN.NG@ICONMEDIA.COM.SG ∙ DID: (65) 6680-3827 ∙FAX: (65) 6680-3827 ∙ ADDRESS: 1 FULLERTON ROAD, #02-01, ONE FULLERTON, SINGAPORE 049213 WEBSITE: WWW.ICONMEDIA.COM.SG
    • ICON MEDIA GROUP - ENTERPRISEINVESTOR NEWSLETTER ISSUE N°3 LEARNING & DEVELOPMENT PROGRAMMES FALL 2012 2009 Our Prog rammes Harnessing Social Media for Enterprise CommunicationsLEARNING SynopsisOBJECTIVES Social Media has profoundly impacted public communications, changing the way Public-Private Enterprises engage, dialogue and communicate with stakeholders, who have gained unprecedented access to more diverse Recognise the information beyond official public communication channels from diverse on &opportunities & risks of offline sources.integrating social media Perceptions and stakeholder experiences will be influenced and shaped in ainto your organisation’s dynamic manner, with resultant impacts to enterprise branding andcommunication activities stakeholder engagements This programme will expose you to current social media trends, the opportunities & conflicts; as well as ways to harness the full potential of social Identify ways to media towards effective enterprise branding & stakeholder communications.leverage on social mediato the greatest advantagefor your organisation Use the appropriatechannels for yourorganisation’scommunication activities Outline Apply social media in • Changing communication • Crisis Comms & Social Media.public relations, customer environment: What makes Social • Public Relations & customer Media “Social? relationship management inrelations, crisis • Tools of the trade social media.communications. • Evolving trends in social media • Monitoring & Analytics in Social comms. media Understand the • Social media consumptiondifferent ways to measure patterns in stakeholdersthe effectiveness of social • Social media & enterprisemedia communications communications • Review impact and role of Social media vs. mainstream media. CONTACT: NORMAN NG ∙ EMAIL: NORMAN.NG@ICONMEDIA.COM.SG ∙ DID: (65) 6680-3827 ∙FAX: (65) 6680-3827 ∙ ADDRESS: 1 FULLERTON ROAD, #02-01, ONE FULLERTON, SINGAPORE 049213 WEBSITE: WWW.ICONMEDIA.COM.SG
    • ICON MEDIA GROUP - ENTERPRISEINVESTOR NEWSLETTER ISSUE N°3 LEARNING & DEVELOPMENT PROGRAMMES FALL 2012 2009 Our Prog rammes Integrating Social & Mainstream MediaLEARNING SynopsisOBJECTIVES Social media has dramatically changed the communication landscape, shifting the way we interact, share, engage and learn. Strategise and plan a Public communications therefore face an imminent danger of losing relevancepublic comms. campaign through public disengagement, if public agencies inadequately adapt publicby integrating mainstream communication strategies& social media. This programme serves to empower public officers with clear and decisive frameworks and tactics to optimally integrate new / social media with their existing communication strategies / plans. Leverage on socialmedia to generateinterest, participation& engender support,particularly from onlinecommunities. Understand how toeffectively engage the Outlinepublic through social • New challenges arising from • Identify & plan enterprise widemedia marketing & social media on public operational and resource engagement & communications. roadmap to support new mediacommunication solutions. communication efforts. • How mainstream media is evolving with the advent of social • Learn how to strategise & plan an media. integrated public Develop strategies to communications campaign.create & sustain 3rd party • Review the current impacts &endorsers as a public future challenges. • Study way to incubate aorganisations “social supportive online community as • Review how the government & “social media ambassadors”.media ambassadors”. local mainstream media can collaborate as strategic partners • Understand & incorporate in the new media landscape. conventional and social media Measure & evaluate the analytics. • Review international case studiesrelative effectiveness on integrated mainstream &between conventional vs. social media publicsocial media campaigns. communications. CONTACT: NORMAN NG ∙ EMAIL: NORMAN.NG@ICONMEDIA.COM.SG ∙ DID: (65) 6680-3827 ∙FAX: (65) 6680-3827 ∙ ADDRESS: 1 FULLERTON ROAD, #02-01, ONE FULLERTON, SINGAPORE 049213 WEBSITE: WWW.ICONMEDIA.COM.SG
    • ICON MEDIA GROUP - ENTERPRISEINVESTOR NEWSLETTER ISSUE N°3 LEARNING & DEVELOPMENT PROGRAMMES FALL 2012 2009 Our Prog rammes Facebook for Effective Public Engagement & CommunicationsLEARNING SynopsisOBJECTIVES Facebook, as a leading Social Media Communication platform, has revolutionised the way government enterprises and its leaders have engaged, interacted and networked with its public stakeholders. Understand thecharacteristics, reach, & The general public now has greater access to the government, informationimpact of Facebook on sharing is instantaneous, and they have gained unprecedented access to more diverse information beyond official public communication channels.Public Social MediaCommunications To optimally influence the public’s sentiments through social media communications such as Facebook, this programme serves to equip public leaders with key management strategies to effectively generate content & engage audiences through sustainable social media campaigns. Develop purposeful, &interesting content onFacebook to engageaudiences Develop diverse publicengagement strategiesfor segmented targetaudiences on Facebook Outline • Key characteristics, reach and • Effective moderation of audience impact of social networking sites, comments Align & integrate esp. FacebookFacebook marketing, • How to create, maintain & sustain • How to leverage on Facebook for a Facebook initiativepromotion & public relation public communications andactivities to other social engagement • Broad understanding on effectivemedia comms. campaigns content developing & writing for • Segmenting diverse facebook Facebook public participants (number of participants, official vs community) • How to enrich your Facebook Understand Facebook & management strategies initiative with interactive audio /monitoring & analysis on visual content. • Understand and evaluate how toinitiatives, & audience market, promote, & advertise on • Understand the purposes andbehaviour Facebook usefulness of Facebook applications such as Community • Background understanding on pages, event pages. measuring, monitoring & analysing your Facebook initiative CONTACT: NORMAN NG ∙ EMAIL: NORMAN.NG@ICONMEDIA.COM.SG ∙ DID: (65) 6680-3827 ∙FAX: (65) 6680-3827 ∙ ADDRESS: 1 FULLERTON ROAD, #02-01, ONE FULLERTON, SINGAPORE 049213 WEBSITE: WWW.ICONMEDIA.COM.SG
    • ICON MEDIA GROUP - ENTERPRISEINVESTOR NEWSLETTER ISSUE N°3 LEARNING & DEVELOPMENT PROGRAMMES FALL 2012 2009 Our Prog rammes Crisis Communications in Social Media SynopsisLEARNING In the era of social media, anybody can create and disseminate “news”OBJECTIVES contents. These “Citizen Journalists” can now rally stakeholder support as widely and as effectively as big budget news organisations. Understand impact of Couple this with the internets ability to provide instantaneous news on asocial media in crisis 24/7 basis, consolidated and indexed, social media has fundamentallycomms. altered the way individuals receive news and gather information. In this new information environment, these digital conversations can adversely influence the brand and reputation of enterprises. Identify stakeholder This programme is designed to support enterprises in adapt and leverage onissues / concerns relevant social media crisis communications strategies to effectively manage and sustain its brand equity in a crisis. Develop strategiccommunication themes &messages Learn AttributionTheory framework tomanage a crisis Outline • Conduct a stakeholder analysis to • Implications of social media on determine strategic crisis comms. communication themes & Learn moderation messagestechniques to manage • 5 essential elements of crisis comms. plans • Understand the use of attributionnegative online postings theory to develop appropriate • Understand a crisis cycle and crisis response strategies crisis identification • Understand the SCAER framework • Understanding stakeholders as a moderation tool on negative concerns in a crisis online postings CONTACT: NORMAN NG ∙ EMAIL: NORMAN.NG@ICONMEDIA.COM.SG ∙ DID: (65) 6680-3827 ∙FAX: (65) 6680-3827 ∙ ADDRESS: 1 FULLERTON ROAD, #02-01, ONE FULLERTON, SINGAPORE 049213 WEBSITE: WWW.ICONMEDIA.COM.SG