Social Media Optimization
&
Video SEO
Pierre Zarokian
President/CEO
Submit Express
About Me
• President/CEO of Submit
Express for 11 Years
• Commercial Real Estate
Investor
• Luxury Homes Network.com
About Submit Express
- Launched in 1998
- Ranked #1 SEO firm by Website Magazine
(Oct 2009)
- INC 5000 (2007-2009)
- Deloi...
Social Media Optimization
•Why use Social Media
•Social Media Stats
•Twitter Tips
•Facebook & Linkedin Tips
•Blogging Tips...
WHY USE SOCIAL MEDIA
• Networking
• Reputation Management
• Increase Brand Awareness
• Customer Relations
• Bottom Line 
...
Current Social Media Users
• 99% of generation Y (age 18-24) have
at least one social media account
• Less than 25% of DMA...
Most Popular Social Media Sites
• Facebook – 32% , 250 Million
Users, up from 200 Million in 3
months
• Myspace – 29%
• Tw...
• 26% of top 100 Twitter accounts are
Business related
• 22% of generation Y (age 18-24) use
Twitter
• 85% follow friends
...
More About Twitter:
• 54.9% of users have never
tweeted
• 55.5% are not following anyone
• 52.7% have no followers
• 79.79...
Kogi BBQ
• 47,000+ Followers
•
Dell Outlet
• 1.3 Million+ Followers
• Over $3 Million in Sales by June 09
Using Twitter Effectively
• Relevant user ID or company name
• Complete bio and use keywords
• Profile picture and backgro...
Twitter Sales Lead Tip
• Go to search.twitter.com and type:
looking for ‘name of your service’
i.e “looking for real estat...
&
• Add as many friends as possible
• Let your old friends know what you do
• Add profile picture
• Complete your info pag...
Blogging Tips
• Create a Blog and post regularly
• Wordpress
• Submit your posts to major Social Media and
bookmarking sit...
Reputation Management
• Google Alerts
• Twitter keyword alert tools
• Technorati
• Respond to negative feedback ASAP
• Cre...
Tracking
• Check referral logs
• Use unique tracking links
• bit.ly
• Use unique offers to
differentiate
• Use unique trac...
Final Tips on Social Media
• Promote your social media profiles on your
home page, business cards and marketing
material
•...
Video SEO
•What to Create
•Top Video Sites
•Video SEO Tips
BlendTec
•
Will it Blend.com
•
What to Create?
• Quality content
• Funny content
• How-to videos
• Product demos
Top Video Sites
• YouTube
• MySpace
• Break.com
• DailyMotion
• Facebook
Video SEO Factors
• Title
• Description
• Tags
• Number of Views
• Rating
• Links
• Comments, Favorites,
Playlists
Other Considerations
• Put link in description, but in first
27 characters
• Don’t do widescreen, 4:3 is good
• Include UR...
Resources:
http://www.iclimber.com/social-media-
dictionary.html
http://blog.iclimber.com
http://twitter.com/submitexpress...
Social Media Marketing & Video Seo
Social Media Marketing & Video Seo
Social Media Marketing & Video Seo
Social Media Marketing & Video Seo
Social Media Marketing & Video Seo
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Social Media Marketing & Video Seo

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Pierre Zarokian, CEO of Submit Express, discusses social media marketing & Video SEO tips & tricks, including Facebook, Twitter, Linkedin, myspace, social bookmarking and reputation management.

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Transcript of "Social Media Marketing & Video Seo"

  1. 1. Social Media Optimization & Video SEO Pierre Zarokian President/CEO Submit Express
  2. 2. About Me • President/CEO of Submit Express for 11 Years • Commercial Real Estate Investor • Luxury Homes Network.com
  3. 3. About Submit Express - Launched in 1998 - Ranked #1 SEO firm by Website Magazine (Oct 2009) - INC 5000 (2007-2009) - Deloitte FAST 500 (2008-2009) - SEO, PPC Management, Optin Email Ads, Press Releases - Social Media Services at iClimber.com
  4. 4. Social Media Optimization •Why use Social Media •Social Media Stats •Twitter Tips •Facebook & Linkedin Tips •Blogging Tips •Reputation Management
  5. 5. WHY USE SOCIAL MEDIA • Networking • Reputation Management • Increase Brand Awareness • Customer Relations • Bottom Line  – Increase Sales and Business
  6. 6. Current Social Media Users • 99% of generation Y (age 18-24) have at least one social media account • Less than 25% of DMA (Direct Marketing Association) members actively use social media
  7. 7. Most Popular Social Media Sites • Facebook – 32% , 250 Million Users, up from 200 Million in 3 months • Myspace – 29% • Twitter • Blogger • Linkedin • Youtube • Digg, Tagged, Reddit, Friendster, …
  8. 8. • 26% of top 100 Twitter accounts are Business related • 22% of generation Y (age 18-24) use Twitter • 85% follow friends • 54% follow celebrities • 29% follow family • 29% follow companies
  9. 9. More About Twitter: • 54.9% of users have never tweeted • 55.5% are not following anyone • 52.7% have no followers • 79.79% of users failed to provide a homepage URL • 75.86% have not entered a bio in their profile.
  10. 10. Kogi BBQ • 47,000+ Followers •
  11. 11. Dell Outlet • 1.3 Million+ Followers • Over $3 Million in Sales by June 09
  12. 12. Using Twitter Effectively • Relevant user ID or company name • Complete bio and use keywords • Profile picture and background image • Tweet often • Tweet latest industry news • Include relevant hash tags (#) in tweets • Follow your competitors followers • Follow Twitters who tweet about you or your industry • Use automation tools
  13. 13. Twitter Sales Lead Tip • Go to search.twitter.com and type: looking for ‘name of your service’ i.e “looking for real estate broker” or “looking for SEO” • Use a tool like tweetlater to get keyword alerts daily
  14. 14. & • Add as many friends as possible • Let your old friends know what you do • Add profile picture • Complete your info page (Company info & URL) • Post relevant industry news • Build a company (or fan) page • Use custom URL feature • Lookup all your leads and connect with them
  15. 15. Blogging Tips • Create a Blog and post regularly • Wordpress • Submit your posts to major Social Media and bookmarking sites • Install social bookmarking links • Auto Tweet your Blog posts • Create additional blogs
  16. 16. Reputation Management • Google Alerts • Twitter keyword alert tools • Technorati • Respond to negative feedback ASAP • Create profiles on major social media sites using business name as the user ID
  17. 17. Tracking • Check referral logs • Use unique tracking links • bit.ly • Use unique offers to differentiate • Use unique tracking phone #
  18. 18. Final Tips on Social Media • Promote your social media profiles on your home page, business cards and marketing material • Use automation tools when possible • Dedicate someone to spend at least 30-60 minutes a day • If you can’t do it in-house hire an expert (hint… hint)
  19. 19. Video SEO •What to Create •Top Video Sites •Video SEO Tips
  20. 20. BlendTec •
  21. 21. Will it Blend.com •
  22. 22. What to Create? • Quality content • Funny content • How-to videos • Product demos
  23. 23. Top Video Sites • YouTube • MySpace • Break.com • DailyMotion • Facebook
  24. 24. Video SEO Factors • Title • Description • Tags • Number of Views • Rating • Links • Comments, Favorites, Playlists
  25. 25. Other Considerations • Put link in description, but in first 27 characters • Don’t do widescreen, 4:3 is good • Include URL or Call to action in video • Piggyback other’s popularities
  26. 26. Resources: http://www.iclimber.com/social-media- dictionary.html http://blog.iclimber.com http://twitter.com/submitexpress http://twitter.com/iclimber_smo http://twitter.com/submitexpressvp
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