Social Media Marketing & Video Seo

Social Media Optimization & Video SEO Pierre Zarokian President/CEO Submit Express

About Me
President/CEO of Submit Express for 11 Years
Commercial Real Estate Investor
Luxury Homes Network.com

About Submit Express
Launched in 1998
Ranked #1 SEO firm by Website Magazine (Oct 2009)
INC 5000 (2007-2009)
Deloitte FAST 500 (2008-2009)
SEO, PPC Management, Optin Email Ads, Press Releases
Social Media Services at iClimber.com

Social Media Optimization
Why use Social Media
Social Media Stats
Twitter Tips
Facebook & Linkedin Tips
Blogging Tips
Reputation Management

WHY USE SOCIAL MEDIA
Networking
Increase Brand Awareness
Customer Relations
Bottom Line 
Increase Sales and Business

Current Social Media Users
99% of generation Y (age 18-24) have at least one social media account
Less than 25% of DMA (Direct Marketing Association) members actively use social media

Most Popular Social Media Sites
Facebook – 32% , 250 Million Users, up from 200 Million in 3 months
Myspace – 29%
Twitter
Blogger
Linkedin
Youtube
Digg, Tagged, Reddit, Friendster,…

26% of top 100 Twitter accounts are Business related
22% of generation Y (age 18-24) use Twitter
85% follow friends
54% follow celebrities
29% follow family
29% follow companies

More About Twitter:
54.9% of users have never tweeted
55.5% are not following anyone
52.7% have no followers
79.79% of users failed to provide a homepage URL
75.86% have not entered a bio in their profile.

Kogi BBQ
47,000+ Followers

Dell Outlet
1.3 Million+ Followers
Over $3 Million in Sales by June 09

Using Twitter Effectively
Relevant user ID or company name
Complete bio and use keywords
Profile picture and background image
Tweet often
Tweet latest industry news
Include relevant hash tags (#) in tweets
Follow your competitors followers
Follow Twitters who tweet about you or your industry
Use automation tools

Twitter Sales Lead Tip
Go to search.twitter.com and type:
looking for ‘name of your service’
i.e “looking for real estate broker” or
“ looking for SEO”
Use a tool like tweetlater to get keyword alerts daily

&
Add as many friends as possible
Let your old friends know what you do
Add profile picture
Complete your info page (Company info & URL)
Post relevant industry news
Build a company (or fan) page
Use custom URL feature
Lookup all your leads and connect with them

Blogging Tips
Create a Blog and post regularly
Wordpress
Submit your posts to major Social Media and bookmarking sites
Install social bookmarking links
Auto Tweet your Blog posts
Create additional blogs

Google Alerts
Twitter keyword alert tools
Technorati
Respond to negative feedback ASAP
Create profiles on major social media sites using business name as the user ID

Tracking
Check referral logs
Use unique tracking links
bit.ly
Use unique offers to differentiate
Use unique tracking phone #

Final Tips on Social Media
Promote your social media profiles on your home page, business cards and marketing material
Use automation tools when possible
Dedicate someone to spend at least 30-60 minutes a day
If you can’t do it in-house hire an expert (hint…hint)

Video SEO
What to Create
Top Video Sites
Video SEO Tips

BlendTec

Will it Blend.com

What to Create?
Quality content
Funny content
How-to videos
Product demos

Top Video Sites
YouTube
MySpace
Break.com
DailyMotion
Facebook

Video SEO Factors
Title
Description
Tags
Number of Views
Rating
Links
Comments, Favorites, Playlists

Other Considerations
Put link in description, but in first 27 characters
Don’t do widescreen, 4:3 is good
Include URL or Call to action in video
Piggyback other’s popularities

Resources:
http://www.iclimber.com/social-media-
dictionary.html
http://blog.iclimber.com
http://twitter.com/submitexpress
http://twitter.com/iclimber_smo
http://twitter.com/submitexpressvp

Social Media Marketing & Video Seo

by Submit Express / iClimber

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Social Media Marketing & Video Seo Presentation Transcript