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93%
53%
55%
http://www.ons.gov.uk/ons/rel/rdit2/internet-access---households-and-
individuals/2013/stb-ia-2013.html#tab-Internet-activities
of all adults use
social media
16-24 year olds
of adults use the internet to read or download online news, newspapers or magazines
0
50
100
150
200
250
300
350
400
450
500Numberofwebvisits–PsychologySubjectLibrarianPage
2012/2013 2013/2014
Do we wait for them to come to us…
…or do we go to them?
Visitor
Resident
White and Le Cornu http://journals.uic.edu/ojs/index.php/fm/article/viewArticle/3171/3049
Visitor
Visitors are users, not members, of the web
and place little value in belonging online.
Resident
…see the Web as a place…in which there are clusters of
friends and colleagues…with whom they can share
information about their life and work.
twitter
pinterest
flipboard
140 characters of blah…
29%
40%
of adults use Twitter1
use Twitter
as a
curated
news feed
of updates2
1. Ofcom http://stakeholders.ofcom.org.uk/binaries/research/media-
literacy/adults-2014/2014_Adults_report.pdf
2. Twitter blog https://blog.twitter.com/en-gb/2013/twitter7-0
3. Tony Wang (former VP at Twitter)
https://twitter.com/TonyW/status/375889809153462272
15mactive
accounts3
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stick a
pin in it…
80%pins are repins1
1. http://blog.rjmetrics.com/2012/02/15/pinterest-data-analysis-an-inside-look/
2. Semio cast:
http://semiocast.com/en/publications/2013_07_10_Pinterest_has_70_million_users
3. TechCrunch http://techcrunch.com/2012/02/07/pinterest-monthly-uniques/
2m+users2
98
mins per
month on
the site3
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7m
magazines1
1. Flipboard Blog http://inside.flipboard.com/2014/03/27/one-year-
and-seven-million-flipboard-magazines-later-find-one-just-for-you/
2. The Guardian http://www.theguardian.com/media/media-
blog/2014/jan/12/digital-magazine-app-flipboard
3. Ad Age http://adage.com/article/digital/flipboard-hits-90-million-
users-doubles-april/244627/
100m+users2
7bnpages/month3
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Useful links…
twitter: @psyclib_uel
pinterest: psyclib_uel
flipboards: bit.ly/PsycUpdate_UEL / bit.ly/HENews_UEL
blog: uellibrarypsyc.wordpress.com
email: i.clark@uel.ac.uk
visitor/residents: bit.ly/visitor_resident
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ian clark
@ijclark
infoism.co.uk
ijclark@infoism.co.uk
images
Slide 4: Alan Levine on flickr https://flic.kr/p/yeux
Slide 5: Thomas Hawk on flickr https://flic.kr/p/bZz2FL
Slide 7: Steve Davidson on flickr https://flic.kr/p/njoJPy
Slide 8: Michael Moore on flickr https://flic.kr/p/kFT6xZ
Slide 10: Theilr on flickr https://flic.kr/p/4faRb1
Slide 16: Derek Bruff on flickr https://flic.kr/p/aZS4gp
Slide 22: Dan Taylr on flickr https://flic.kr/p/9qEcHc
Slide 28: Duncan Hull on flickr https://flic.kr/p/iVLZt
Slide 30: William Cho on flickr https://flic.kr/p/5BLpd5
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Editor's Notes

  1. 200,000 in 2011/2012