Icicle How startups can adopt cloud computing

How Startups can adopt Cloud Computing Startup Saturday – 12 th February 2011 Praveen Wicliff www.icicletech.com

Agenda
A Little Background
Cloud Computing Basics
Service Layers in Cloud Computing
Challenges for Startups
Startup Scenarios
Checklist & Basic Process

About Icicle

About Icicle
A Cloud Services and SaaS Software Development Company
We create, manage and monitor Cloud infrastructure for our clients
Designed, developed & maintain several SaaS applications for clients
Engage Clients end to end with captive architecture, development and admin teams
Clients include large fortune 500 companies to startups who has started investing in Cloud or SaaS
For more information, case studies visit - www.icicletech.com

What is Cloud Computing?

Cloud Computing Definition Availability and consumption of computing resources like software, bandwidth, processing power, storage etc, over standard IT protocols and networks

Cloud Computing – Core Features
- Agility - Turn around time is in minutes
- Scalability - Scale as per requirement and quickly
- Usage Metering - Pay per use, rather than pay per plan
- Multi-Tenanted - More number of users and the costs are shared
- Standard Protocols - Use of existing technologies and drivers to deliver significantly different value

Understanding Cloud Computing
Cloud Computing is closely associated with Utility Computing
Cloud Computing is NOT Software-as-a-Service, SaaS

Service Layers in Cloud

Service Layers in Cloud
Infrastructure-as-a-Service (IaaS)
Platform-as-a-Service (PaaS)
Software-as-a-Service (SaaS)

Infrastructure as a Service (IaaS)
As the name suggests, it is basically consuming core computing infrastructure like processing power, data storage, bandwidth etc as a Service
Amazon Web Services
Rackspace Cloud
GoGrid

Platform as a Service (PaaS)
Application infrastructure and Development platforms which enable companies to develop, deploy, host and maintain Software
Deployment Platforms
Google App Engine
Microsoft Azure
Heroku
Application Platforms
Force.com
Rollbase.com
Wolfframeworks.com

Software as a Service (SaaS)
Providing and consuming Software as a service. Primarily subscription based, with no license fees or lengthy contracts and typcially delivered over the Web
Google Apps (Google docs, Gmail, Google Calendar etc.)
Zoho Apps
Basecamp Project Management
Saleforce.com
Mailchimp

Challenges for Startups

Too many!

Primary Challenges
- People
- Execution / Velocity of Business
- Growth / Scalability
- Cash

Two kind of Startups
- Build Business supported by Cloud
eg.
Leather products design & manufacturing company - DM limited.
- Build Business on Cloud
eg.
E-commerce/Coupon site selling only Leather products - lpcoupons.com

Supported by Cloud – DM Limited
- Focus on the core business rather than IT
- Less technical background or interest
- Need industry standard applications and software
- Investments are needed in manufacturing

Supported by Cloud –DM Limited
- Productivity Applications
- Google Apps (Google Docs, Gmail, Google Calendar)
- Zoho Docs (Zoho Writer, Sheet, Show)
- Business Applications
- Project Management - Basecamp, Zoho Projects
- Basic Accounting - Xero, Zoho
- CRM - Zoho CRM, Salesforce.com, Highrise
- Payroll - Xero, Salaree.com
- HR - Employwise.com, Adrenalin
- Enterprise Applications
- ERP - Ramco, erpnext.com
- Custom Applications
- Rollbase, Wolfframeworks

Built on Cloud - lpcoupons.com
- Need to get proof of concept quickly out
- Scarce technical resources or resources are focused more on development
- Cashflows
- Can't make upfront investment upfront in technology
- Does not want to build operational team/costs
- Scalability

Built on Cloud – lpcoupons.com
- Proof of Concept - Rollbase, Wolfframeworks
- No operational team or costs - Heroku, Azure, Rackspace Cloudsites
- Custom deployment requirements - Amazon EC2, Rackspace
- Load Balancing & Redundency - Amazon ELB
- Scalability - Amazon Autoscale, GoGrid F5
- Distribute Content (videos, images) - Amazon Cloudfront, Rackspace Cloudfiles
- Monitor Performance - Amazon Cloudwatch, ScoutApp
- Pay per Use - Amazon, Rackspace, Heroku
- Get funding
- Revolutionary Cloud based distributed, virtualized, scalable couponing platform. Put stickers. 100 million atleast.

Cloud Computing Checklist

Checklist
- Will the your target market adopt the concept?
- Do you really need unlimited space, processing power, bandwidth?
- Does your startup need to follow any specific industry or government standards - PCI/DSS, privacy rules etc?
- Is there any vendor lockin for the platforms which you are choosing?
- Evaluation of vendors across different parameters - Background, reliability, openness etc.
- Do you have a strategy and process for Backup & Disaster recovery if things crash?

Way Forward

Cloud – The Way Forward
Step 1: Learn about Opportunities and Risks of Cloud
- Not very difficult, lots of information on the Internet
- Discuss at forums like this and arrive at your own conclusions
Step 2: Assess your own requirements
- Assess whether you really require Cloud
- Do not do it because everyone is doing

Step 3: Integrate Cloud Strategy
- Integrate Cloud option in your business strategy and execution plan
Step 4: Develop Cloud Skill sets
- Develop Cloud specific skills in your Development team
- Develop Cloud specific understanding in your management team
Step 5: Redundancy & Recovery
- Build Redundancy, Backups and Restoration in your infrastructure plan

Step 6: Integrate Cloud into your Architecture
- Develop Code using Cloud & SaaS API for easier deployment and Monitoring
Step 7: Deploy & Monitor
- Deploy and Monitor - Both Costs and IT Performance

Done. Good luck, Egypt. 12 th February 2011

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Icicle How startups can adopt cloud computing

by icicletech on Feb 14, 2011

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