GMP version, feminine approach of fashion site product designs

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    GMP version, feminine approach of fashion site product designs - Presentation Transcript

    1. W hat a Girl Wants? A feminine approach of web product design for fashion sites…
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    5. W hat a Girl Wants? Myth I: Window Shopping vs. Product Search Myth II: World of Mouths vs. Reliable Information Myth III: the Book vs. the Cover
    6. W hat a Girl Wants? Myth I: Window Shopping vs. Product Search Myth II: World of Mouths vs. Reliable Information Myth III: the Book vs. the Cover
    7. W hat a Girl Wants? Myth I : Why girls go visit fashion sites? … Girls love to buy fashion goods… Girls love window shopping … Girls love to compare … Therefore, they need a… Product search …
    8. W hat a Girl Wants? M yth I.
    9. W hat a Girl Wants? M yth I.
    10. W hat a Girl Wants? M yth I.
    11. W hat a Girl Wants? M yth I.
    12. W hat a Girl Wants?
      • So,
        • Not many girls walk in a shopping mall knowing what they want, but they finally buy a lot.
        • Girls love to hunt and compare, but how ?
        • Girls have a very different ‘ filter system ’ .
        • Create the ‘ need ’ by they way you present .
      M yth I.
    13. W hat a Girl Wants?
    14. W hat a Girl Wants? A feminine approach of web product design for fashion sites…

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