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GMP version, feminine approach of fashion site product designs

by ichloe on Dec 29, 2008

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what a girl wants? feminine approach of fashion site product designs.

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what a girl wants? feminine approach of fashion site product designs.
GMP version, Dec 28, 2008

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GMP version, feminine approach of fashion site product designs — Presentation Transcript

W hat a Girl Wants? A feminine approach of web product design for fashion sites…

W hat a Girl Wants? Myth I: Window Shopping vs. Product Search Myth II: World of Mouths vs. Reliable Information Myth III: the Book vs. the Cover

W hat a Girl Wants? Myth I ： Why girls go visit fashion sites? … Girls love to buy fashion goods… Girls love window shopping … Girls love to compare … Therefore, they need a… Product search …

W hat a Girl Wants? M yth I.

W hat a Girl Wants?

Not many girls walk in a shopping mall knowing what they want, but they finally buy a lot.

Girls love to hunt and compare, but how ?

Girls have a very different ‘ filter system ’ .

Create the ‘ need ’ by they way you present .

M yth I.

W hat a Girl Wants?

W hat a Girl Wants? A feminine approach of web product design for fashion sites…

GMP version, feminine approach of fashion site product designs

by ichloe on Dec 29, 2008

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GMP version, feminine approach of fashion site product designs — Presentation Transcript