IVEY Medical Technology SymposiumWhat investors are looking for?Cameron Piron June 10, 2011
Investment Experience Both sides of the fence: 2004 - 2010 Investee: Founded Sentinelle Medical 2011+ Investor: 4 Medical Device Companies
Investment Experience: Investee Founded Sentinelle Medical 2004 Classic Boot-strap – First year spend $250K Investment totaling $18M: Family, Friends 2004-2005 Interested customers 2005-2008 Private investors 2007-2010 2010 Revenue - $18M, 2011 Revenue - $30M (230 employees) As independent company 2+ times revenue growth per year Banks provided $500K operating line when doing $15M of revenue at 9% interest SRED $1.5M in final year Ontario programs were excellent (HTX, OCE, MITACS)
Investment Experience: Investor Recently able to invest Comfort in space that I understand well Range from $2m to $150M valuation ($0-$25M Revenues) Looking for… Diversification from other investments Well challenged business plan with flexibility Return concordant with risk in company Multiple generations of product planned Tied in with world leaders in R&D Buy in from Luminaries Talented and balanced team Lean operations In-evitable products Clear lead that is tied to the mast
Concluding RemarksNever been a time with so many opportunities in health care.Large companies need to acquire to innovate. Funding is very difficult to obtain from banks, private equity and venture capital.Funding is coming from sources you would not expect.Personal experience aligns with other success stories in medical device field.Tend to see successful companies with similar traits.