THE FORCES* OF USER EXPERIENCE Based on Jesse James Garrett’s “Elements of User Experience”
It always bothered me a little that Jesse’s “planes” diagram could
*force, noun: power to influence, affect, or control be interpreted to mean that only adjacent planes influenced each
other. So here is my version, with some thoughts about the
additional “forces” acting from the strategy plane.
Richard Dalton, 15th June, 2007
mauvyrusset.org
surface
skeleton
structure
scope
user needs strategy business goals
how do business goals and user how do business goals influence the
how do user expectations how do user needs
how do user needs
needs influence the features of online experience and its “brand”?
about the presentation influence the
influence the layout
an online experience?
effect the credibility of an organization of an
and interaction of an Brand Driven Information Architeecture
online experience? online experience?
online experience? www.acm.org/chapters/pssigchi/html/meetings/
A Foray across Boundaries: Applying IA to
jjg_brand-ia-notes_0204.pdf
Business Strategy and Planning
How Do People Evaluate a Web Site’s Credibility? Mental Models
Conceptual Models www.iasummit.org/2005/conferencedescrip.htm#104
www.consumerwebwatch.org/pdfs/standfordPTL.pdf www.rosenfeldmedia.com/
www.sapdesignguild.org/community/
how do business goals influence the
books/mental-models/
book_people/review_des_ev_things.asp
online experience and persuade people
to behave in certain ways?
Persuasive Technology
www.persuasivetechnology.com