How mobile is changing everything for NGOs

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Widespread adoption of mobile worldwide, its impact on NGOs and how they can leverage this trend.

Presentation at TechCamp Algeria.

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How mobile is changing everything for NGOs

  1. 1. How mobile is changing everything Ismail CHAIB ismail@tesobe.com
  2. 2. Agenda • Introduction • Why Mobile is important? • Trends • Case studies • Conclusion 2
  3. 3. Who am I? Background • Open Bank Project • Cofounder of SMSBridge • ESI Graduated • Social Business enthusiast! Why am I speaking to you: • Help social entrepreneurs solve their challenges via MakeSense • Involved with mobile technologies for the past 4 years 3
  4. 4. A little bit of (Hi)story… We are here! 4
  5. 5. The current mobile stack Users Fullfil needs Developers Build software Mobile “apps” Devices Manufacturers Build hardware 5
  6. 6. The current mobile stack Users Fullfil needs Developers Build software Mobile “apps” Devices Manufacturers Build hardware They are everywhere and becoming smarter exponentially Lots of them tackles NGOs needs already How to serve them better? 6
  7. 7. Agenda • Introduction • Why Mobile is important? • Trends • Case studies • Conclusion 7
  8. 8. There’s more mobile phones in the world than toothbrush! 0 1 2 3 4 5 6 2005 2012 Smartphone Feature-phone Smartphones outpaced PC and are growing at an exponential rate 8
  9. 9. ~100% mobile penetration in Algeria Mobile internet growing faster
  10. 10. 99% mobile penetration rate ~100% mobile users in Algeria Algeria is Africa’s #1 mobile connected nation vs • 21% internet penetration • 10% landline penetration • 3G available “soon” 10
  11. 11. Why mobile is important to us? • Maintaining and strengthening social and family networks • Stay informed • Organise events • Keep up with “modernity” • Social Pressure Mobile is making us Connected, Excited, Curious and Productive!11
  12. 12. Agenda • Introduction • Why Mobile is important? • Trends • Case studies • Conclusion 12
  13. 13. 4 building block Voice Text Location Data • Expensive • Emergencies • Creative use • Cheap • Ubiquitous • Maps • Emerging • Photo, video…etc • Emerging • Will drive growth 13
  14. 14. Co-creating interactive maps Crowdsourcing “events” and putting them on a map 14
  15. 15. Mobile payments MPESA enables payment via dumb-phones15
  16. 16. Asking for information 16 Receiving up-to-date information about crop prices in real time
  17. 17. Verifying codes mPedigree: checks if your medicament is couterfect 17
  18. 18. Leveraging cheap hardware 18
  19. 19. 19
  20. 20. Agenda • Introduction • Why Mobile is important? • Trends • Case studies • Conclusion 20
  21. 21. Mobile in the NGO sector Applications of NGO 1. Voice and text messages 2. Photo and video 3. Data collection/ transfer 4. Multimedia messaging 5. Data analysis / mapping Source: Wireless Technology for Social Change: Trends in Mobile Use by NGOs 86% NGO employees use mobile technology for their work. 99% described it as positive and 25% as revolutionary. Perceived Benefits • Time saving (95%) • Quickly mobilize and organize individuals (91%) • reaching audiences that were previously difficult or impossible to reach (74%) 21
  22. 22. Case Study 1: Delivering Patient HIV/AIDS Care in South Africa Challenge • Monitoring HIV/AIDS patient treatment adherence Solution • “Aftercare” programme, created by Cell-Life NGO in Cape Town • SMS-based data collection of health information Outcome: “one of the most experienced initiatives combining mobile phone technologies and AIDS management.” 22
  23. 23. Case Study 2: Facilitating Communication in Emergency Situations in Kenya Challenge • Providing Real-Time Information in Times of Crisis Solution • Text messaging ‘nerve center.’ • Real-time information about actual and planned attacks between rival ethnic and political groups. • The texts are sent to local peace committees for response Outcome • Averting several attacks in Eldoret and elsewhere Example: “We have been alerted that it is not safe tonight, in Bamburi, Utange, home area. We a asking 4 security here please.” 23
  24. 24. Case Study 3: Monitoring Elections in Pakistan 24
  25. 25. Case Study 4: Uncovering the price of Corruption in India 25
  26. 26. Agenda • Introduction • Why Mobile is important? • Trends • Case studies • Conclusion 26
  27. 27. A range of uses for NGOs • Inform • Listen • Pay Communicate Fundraising 27
  28. 28. Your mobile Toolbox 28
  29. 29. Lessons learned • Don’t reinvent the wheel • User-friendly - Easy to use wins • SMS remains predominant • Free-ish • Inclusive. Community-based • Private-Public partnerships 29
  30. 30. Challenges Find the right use case Right people / skills Community of users Assessing impact Funding Scaling the project Prayer is plan B ;-) 30
  31. 31. The mobile stack (2.0) Connected “apps” YOU ? Build the use case Devices Story Users Fullfil needs Developers Build software Manufacturers Build hardware 31
  32. 32. 32 Supercat
  33. 33. Thanks. Ismail CHAIB ismail@tesobe.com

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