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Your organizational gender lens
 

Your organizational gender lens

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From May 2008 ICGFM Conference, The Thomas Yaccato Group

From May 2008 ICGFM Conference, The Thomas Yaccato Group

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  • CHANGE TO “YOUR ORGANIZATION’s GENDER LENS”
  • CHANGE TO REACHING THE REAL WORLD OF WOMEN
  • Change to: Women control 80% of the consumer dollar AND ARE MAJOR STAKEHOLDERS IN PUBLIC OPINION. (ignore caps)
  • DELETE “CONSUMERS”
  • CHANGE TO “PURCHASED A PRODUCT OR ENGAGED IN A SERVICE”
  • CHANGE TO THE NEW WORLD ORDER
  • 2. “GENDER INTELLIGENT POINTS OF CONTACT” 3. …THROUGHOUT THE ORGANIZATION” 4. BE AN ORGANIZATION THAT …
  • …THROUGHOUT THE ORGANIZATION
  • ORGANIZATIONS…
  • DELETE “CUSTOMER”
  • …IN TODAYS COMMUNICATIONS INCLUDING ADVERTISING
  • ORGANIZATION’S

Your organizational gender lens Your organizational gender lens Presentation Transcript

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