Thank everyone. Our purpose here is to help ICGFM more effectively execute on its mission. We are going to address this by: Talking about the mission and activities of ICGFM How this is not as effective as it could be Including issues related to traditional web technology I’ll introduce the concept of social computing And how Web 2.0 tools can enable ICGFM to better meet goals
There are four main international activities. All four of these are very valuable.
These are the disciplines described that fall under the ICGFM umbrella.
No interaction Few visits Appears that PFM and perhaps PEM are the recognized categories. We should consider changing the term.
Before we go further – consider the plight of the government financial management professional who encounters ICGFM for the first time through the web site. Is this web site for me? It does mention government financial management, although there is no logo or image that makes this immediately obvious. It does not speak to the user’s profession. The IT people, budget or audit professional may think that this is for accountants only. What is the value of ICGFM? The mandate is not obvious – the mission is below the home screen, in small print.
Maybe the finance professional decides to take a crack at the web site. Last month, the average time spent on the site was 3 minutes, up from 2 minutes and 26 seconds. This suggests that many do not stick around to explore the fine content available. Why is that? Site navigation and search information is difficult. Information is presented by event rather than by subject matter. The left panel links are confusing. Some headings have hyperlinks and some do not. Most of the information provided is confusing to the first time visitor. And, the content itself is difficult for search engines to find. And, the text is difficult for non-native English speakers.
ICGFM has a lot of valuable content that is not obvious from the home page. PDFs – particularly large PDFs like the Public Fund Digest and PowerPoints are difficult for search engines to find and parse. These means that the valuable information is hard to find. Compounded by the site navigation. And the lack of a search button. So, there are very few visitors to the web site.
As demonstrated here. So what? ICGFM has great attendance at conferences. But what about the countries in white on the map? They deserve governments with good fiscal management too.
Wonderful things have been happening in social computing That is providing the ability for people and groups to collaborate using a number of technologies That is providing community building and technology transfer We think that this will help ICGFM better achieve goals 24/7 – that’s why we set up a blog as a proof-of-concept
First, we think that the web site should be changed. Navigation should be adapted Public Fund Digest should be broken up into separate articles Giving a lot of advantages We would recommend using a tool that we use internally called Drupal, but another content management tool would be sufficient. I would think that this could be hosted by your current hosting provider. Low implementation time and cost Maintenance is easy
This is a representation of the current navigation. The items in grey text show links that do not anything. The really good stuff is the hardest to find.
This is an example of how the web site could be improved to follow the needs of users. Notice that publications and collaboration become more explicit.
Here is a wireframe mockup of how this might work. The mission becomes obvious. Events, publication and news provided. This would require more work, but it is based on the work we did improving our own web site.
We have tried to make it obvious what we do as a company and we think that we can do the same for ICGFM as a non-profit
The next step would be to put presentations on slideshare and documents on scribd – or other places. We haven’t explored all of the choices This has great advantages and it’s free It really won’t take much time It’s also possible to use these sites as the repository of the information rather than ICGFM. If these are on two different places, than there would be a bit of duplicate effort.
In this case, adding content, including video will provide links back to the site. Enabling google to find the content in a number of different ways Which is also enhanced by the use of the blog
Adding to the network would be getting links from ICGFM vendors and like-minding organizations.
Notice how a search for government financial management picks up one of the two presentations that we posted on slideshare.
Here’s an example of Scribd
Adding a forum and a wiki could also be accomplished. This could really provide a source for collaboration and communication. It is true that Wikis enable anyone to say anything which means that ICGFM would need to have editorial control. The other thing is that users need to participate. This could be free or we could use Drupal to make it wiki like
This could be further enhanced by using social networking software or link to things like Facebook Which would give more interactivity and gain a broader perspective on what people want. Again, it requires participation. But would be easy to set up but would need some content.
Eventually creating a network of links and interactivity known as the “network effect” because the value of the network increases with every new link.
It would be best to stage this to ensure that we are successful and learn from what works.
ICGFM International Activities <ul><li>Collaboration and Communication among public finance managers </li></ul><ul><li>Educational Events – advancement of GFM principles and standards </li></ul><ul><li>Information Dissemination to professionals and the public in general </li></ul><ul><li>Standards – promotion of standards to support GFM </li></ul>
Existing Website Problems <ul><li>Older web 1.0 technology = no community interaction = limited knowledge transfer </li></ul><ul><ul><li>Conferences are only interaction venue </li></ul></ul><ul><ul><li>People do not have effective tools to continue dialog after a conference </li></ul></ul><ul><ul><li>Presentations without notes lose context </li></ul></ul><ul><ul><li>Public Fund Digest is an annual publication </li></ul></ul><ul><li>Stagnant Content - www.icgfm.org gets limited web traffic and few visits </li></ul><ul><ul><li>Excellent content remains buried in PDFs </li></ul></ul><ul><li>Category (GFM) on an island – ICGFM does not show up in the first 200 hits when searching for “public financial management” (PFM), or World Bank/IFM terminology </li></ul>
Web 1.0 Technology Issues <ul><li>Site Navigation - current www.icgfm.org web site navigation should be improved to facilitate information finding </li></ul><ul><ul><li>There is no search function by themes or category </li></ul></ul><ul><ul><li>Materials are not presented by subject matter </li></ul></ul><ul><ul><li>There are stale links, e.g. “Upcoming events” </li></ul></ul><ul><ul><li>Confusing links on the left (Missions and Programs, Board of Directors link but Publications does not) </li></ul></ul><ul><ul><li>Some links are dead </li></ul></ul><ul><li>Usability </li></ul><ul><ul><li>Content naming unintuitive, e.g. “DC Forum” ?? What is it? </li></ul></ul><ul><ul><li>Almost all content is in Word, PowerPoint or PDF </li></ul></ul><ul><ul><ul><li>Difficult to find via search engines </li></ul></ul></ul><ul><ul><ul><li>Public Fund Digest is one big document, making it particularly difficult to search </li></ul></ul></ul><ul><li>Global English </li></ul><ul><ul><li>The website text content is confusing to many non-native speakers, it needs to be adjusted to a global audience </li></ul></ul>
ICGFM Web Site 98% of Content: Valuable yet Buried difficult to find difficult site navigation no site search Only 1,164 visits April
New Web Technologies Provide Platform for “Social Computing” <ul><li>“ Social computing” (Web 2.0) is a new breed of software that provides social interaction and easy collaboration </li></ul><ul><ul><ul><li>Social Networks - Facebook, Ning </li></ul></ul></ul><ul><ul><ul><li>Photo/Video Sharing - Flickr, YouTube </li></ul></ul></ul><ul><ul><ul><li>Blogs (web journal) – MovableType, Blogger </li></ul></ul></ul><ul><ul><ul><li>Wikis (collaboration) – Wikipedia, WetPaint </li></ul></ul></ul><ul><li>Community building + knowledge transfer </li></ul><ul><li>Web 2.0 tools are an excellent vehicle for achieving ICGFM mission goals </li></ul>
Recommendation Step 1: Website Update <ul><li>Relatively easy – may provide an additional burden on content publishing to categorize new content </li></ul>Maintenance <ul><li>Roughly 2 person weeks </li></ul><ul><li>Likely 0 additional cost (depends on how site is currently updated) </li></ul>Implementation <ul><li>Require a content management tool (e.g. Drupal) </li></ul><ul><li>Moves away from “document” orientation – may be difficult for some people initially </li></ul>Disadvantage <ul><li>Optimized, well-organized website </li></ul><ul><li>Content more visible to search engines, visitors </li></ul><ul><li>Eliminate stale information and inactive links </li></ul>Advantage <ul><li>Navigation - make navigation more explicit, provide subject orientation </li></ul><ul><li>Content - break content up into smaller components </li></ul>Description
Existing Website Navigation HOPE PAGE Event Latest Presentation En español Mission & Programs Happenings Membership Membership Publications Board of Directors and Officers Membership Application Upcoming Events DC Forum ICGFM Mission and Programs Newsletter Presentations (+ Reports and Notices) Pub Fund Digest List of Members, Officers, Directors and By-laws Conference Presentations
Proposed Navigation HOPE PAGE ABOUT ICGFM JOIN THE ICGFM COMMUNITY PROGRAMS PUBLICATIONS FORUM Conferences Membership Mission (PFM) Journal GFM Wiki Board of Directors Members By-laws Meetings Presentations Newsletter Annual Conferences Reports and Notices Jobs and Internships Membership Application ICGFM Blog Members (link to Members Page) Contact us Research (IT) Standards GFM Blog Other Discussions Industry News
Recommendation Step 2: Publishing to Web 2.0 Sites <ul><li>Some additional work or: content is provided on these sites and linked at www.icgfm.org </li></ul>Maintenance <ul><li>Less than a week (once Step 1 is complete) </li></ul><ul><li>May require a cost to host large numbers of documents </li></ul>Implementation Disadvantage <ul><li>Word-of-mouth marketing - could drive more people to www.icgfm.org </li></ul><ul><li>Communication - makes information accessible to a wider audience </li></ul>Advantage <ul><li>Online viewing – place ICGFM presentations at www.slideshare.net </li></ul><ul><li>Online reading - place ICGFM documents at www.scribd.com </li></ul>Description
Recommendation Step 3: Wiki (+ Forum, e.g. WetPaint) <ul><li>Editorial maintenance required </li></ul>Maintenance <ul><li>Would be best to start with some definitions </li></ul><ul><li>Can be free (ad driven) </li></ul><ul><li>Can be a hosted service </li></ul><ul><li>Could convert www.icgfm.org into a Wiki style </li></ul>Implementation <ul><li>Possible misuse, although ICGFM would have editorial control </li></ul><ul><li>Requires participation, otherwise will fall flat </li></ul>Disadvantage <ul><li>Collaboration - Provides a place to capture the knowledge of ICGFM experts and engage people </li></ul><ul><li>Communication - links to detailed content, makes ICGFM content more accessible </li></ul>Advantage <ul><li>Create a Governmental Financial Management (GFM) wiki like Wikipedia </li></ul>Description
Recommendation Step 4: Social Network <ul><li>Social networks tend to be self-maintaining </li></ul>Maintenance <ul><li>1 to 2 weeks to set up the social network </li></ul><ul><li>Would require engaging some ICGFM people to create content and create profiles </li></ul>Implementation <ul><li>Requires participation to prosper </li></ul><ul><li>Could become dominated by “squeaky wheels” or get outside the mandate of ICGFM </li></ul>Disadvantage <ul><li>Provides an interactive forum for ICGFM member interaction and knowledge transfer </li></ul><ul><li>Enables ICGFM to tailor conferences to better meet demand + word-of-mouth promotion </li></ul>Advantage <ul><li>Create an ICGFM social network on Ning or Facebook </li></ul>Description
Conclusions <ul><li>Staged approach should work best </li></ul><ul><li>Enable ICGFM to see the uptake of each technology </li></ul><ul><li>May 2008 proof-of-concept Blog will provide insight </li></ul>