2010 05-16 icgfm communications update
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2010 05-16 icgfm communications update



ICGFM Communications Update, Board Meeting

ICGFM Communications Update, Board Meeting



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  • We have an opportunity to reach more people, especially students. The current ICGFM members are more mature and tend to be more comfortable with documents rather than text messages. This gives us a wonderful opportunity for outreach by using the newest tools
  • What does this mean for the next year? Dramatic increase in page views To become the go-to-source for PFM material We would be ecstatic if we get real international presence That demonstrates the value of icgfm to get more participation. Ultimately, the goal is to spread good practices.

2010 05-16 icgfm communications update 2010 05-16 icgfm communications update Presentation Transcript

  • ICGFM Communications Update Doug Hadden VP Communications
  • Agenda
    • Quick review
    • *****, damn ***** & statistics
    • Where are we?
    • The road ahead
  • Our Opportunity PFM Demographic age  review Students ICGFM Demographic Brand ICGFM document world text world
  • Objectives for 2010
    • Increase page views from 10k to 50k to 100k
    • Become the definitive go-to source of PFM material
    • Achieve 50% of hits from emerging nations
    • Resulting in larger conference groups
      • More income
    • More effective and wide spread good practices in governmental financial management
  • Web Statistics: Monthly Pageviews 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 Jan-09 Mar-09 May-09 Jul-09 Sep-09 Nov-09 Jan-10 Mar-10
    • Pageviews increase as new content is added
    • May/June expect increase with IJGFM+May conference
    statistics Web Site Scribd Slideshare YouTube Flickr Blog Total
  • Page View Contribution YouTube 2% Flickr 2% Blog 7% Web Site 13% Slideshare 28%
    • Scribd (documents & presentations) ~ ½ of page views
    • Most important content is the most often used
    • Far more people find the Journal on Scribd than on the Web Site
    statistics Scribd 48%
  • Visits: Developed and Developing Countries 2010 Developed 67% statistics
    • Most visits come from the United States
    • Still some distance away from 50% objective
    Developing 33%
  • Visits, 2010 on ICGFM Blog statistics
  • Rapidly progressing to the end of the 20 th Century! status
  • Current Situation
    • Journal
      • Peer-reviewed, twice annual publication
    • Annual Survey
    • Web Site
      • Minor improvements
      • Circa 2000
    • Web 2 Presence
      • Major presence for ICGFM
    • Only scratching surface of what is possible
  • Bottleneck Challenge
    • Publishing model = wait
    • Content arrives slowly, late
    • Co-ordination problems
  • Participation Challenge
    • Information is power?
    • Information is dangerous
    • Traditional methods
      • Telephone
      • E-Mail
      • Conference
    • ICGFM board members, executive committee not using social networks
  • May to December 2010
    • Enforce a “communications calendar”
    • Guest blog content to increase page views during off-peak times
    • Monthly (at least) post by President
    • Web-site redesign group
    • Web 2 seminar session
    road ahead