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C:\Users\Compaq\Desktop\Nadine\Icge\Session (6) M Environement & Guerilla

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The Marketing Environment …

The Marketing Environment
Guerilla Marketing

Published in: Business, Technology

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  • 1. Marketing and Public Relations Council Session SIX
  • 2. The Mix & Match Exercise
  • 3. Marketing environment
  • 4. PEST ANALYSIS
  • 5. SWOT ANALYSIS
  • 6. INTERNAL ANALYSIS
    • STRENGHTS:
        • Competitive advantages that give the firm an advantage in
        • meeting the needs of its target market.
    • WEAKNESSES
        • Any limitations a company faces in developing or
        • implementing a marketing strategy
  • 7. EXTERNAL ANALYSIS
    • OPPORTUNITIES
      • Favorable conditions in the environment that could
      • produce rewards for the organization if acted on properly
    • THREATS
      • Conditions or barriers that may prevent the firm from
      • reaching its objectives
  • 8.  
  • 9. What is IMC?
  • 10. Integrated marketing communication
    • Coordination of promotion and other
    • marketing efforts for a maximum impact on
    • customers
    • A major goal of IMC is to send consistent
    • message to customers .
  • 11. Objectives of IMC
    • Create awareness
    • Stimulate demand
    • Encourage product trial
    • Informing the target of the product & persuading
    • Enhancing retention
  • 12. Guerilla marketing?
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18. Traditional mrktg VS. GUERILLA mrktg Traditional Guerilla The rule is to INVEST MONEY Time + Effort + Creativity Big size and budget Massive dreams and little budgets Traditional Advertisements Unique advertisements Targeting maximum no. of people Targeting small group of people Systematic Outside the box
  • 19. MAX. Impact Guerilla MRKT.
    • Low budget
    • +
    • High exposure
    • +
    • Originality of thought
  • 20. Examples
  • 21.  
  • 22.  
  • 23.  
  • 24.  
  • 25.  
  • 26. Nokia Ad
    • http://www.youtube.com/watch?v=16tUcuL4xUs
  • 27. What are they advertising for?
    • http://www.youtube.com/watch?v=VQ3d3KigPQM
  • 28. What are they advertising for?
    • Video
  • 29. Divide into FOUR teams