C:\Users\Compaq\Desktop\Nadine\Icge\Mpr Jeapordy

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C:\Users\Compaq\Desktop\Nadine\Icge\Mpr Jeapordy

  1. 1. ‘ Sexytariats’ & the ICGE peeps! Have you been paying attention? VOILAS.. MARKETING To segment or not to segment? That is the question. Customer VERSUS Consumer 100 100 100 100 100 200 200 200 200 200 300 300 300 300 300 400 400 400 400 400 500 500 500 500 500
  2. 2. ‘ Sexytariats’ & the ICGE peeps 100 points Green Eyes. ANS.
  3. 3. Nadine Dafrawy (inherited from her father ‘Khaled Dafrawy’) Back
  4. 4. ‘ Sexytariats’ & the ICGE peeps 200 points Engaged to be married. ANS.
  5. 5. Salma Salem. (Recently engaged over the summer of 2009 to Ahmed Esmat) Back
  6. 6. ‘ Sexytariats’ & the ICGE peeps 300 points The only sexy-tariat that does not go to this school. ANS.
  7. 7. Noheir Khairy. (Enrolled in the German University in Cairo) Back
  8. 8. ‘ Sexytariats’ & the ICGE peeps 400 points The number of councils in the marketing linkage. ANS.
  9. 9. <ul><li>Three! </li></ul><ul><li>MPR </li></ul><ul><li>CSM </li></ul><ul><li>CAA </li></ul>Back
  10. 10. ‘ Sexytariats’ & the ICGE peeps 500 points This is the ... year that ICGE remains as a renowned conference ANS.
  11. 11. 10 YEARS BABY! Back
  12. 12. Have you been paying attention? 100 points Secretariats are trying hard to eliminate this phobia from delegates. ANS.
  13. 13. Glossophobia (which has been ranked the 2 nd biggest phobia world-wide) Back
  14. 14. Have you been paying attention? 200 points True or false? Pepsi has the biggest market share under the category of soft drinks. ANS .
  15. 15. FALSE! (Coca-Cola possesses a bigger share than that of Pepsi WORLDWIDE) Back
  16. 16. Have you been paying attention? 300 points Santa Clause was intertwined with which famous product? ANS.
  17. 17. Coca-Cola. Back
  18. 18. Have you been paying attention? 400 points This form of advertising associates with the subconscious mind. ANS.
  19. 19. Subliminal Advertising. Back
  20. 20. Have you been paying attention? 500 points This prominent figure in business influenced the field of ‘marketing’ by pulling public stunts in attempt to promote the multinational company Virgin Megastore. ANS.
  21. 21. Richard Branson. (whom started to pursue his career at the young age of 16!) Back
  22. 22. VOILAS..MARKETING 100 points The first BASIC essential of the marketing mix. (if you don’t know this we will kill ourselves!!!) ANS.
  23. 23. PRODUCT PRODUCT PRODUCT! (can also be a service or a person) Back
  24. 24. VOILAS..MARKETING 200 points Advertising is a sub-segment of …? ANS.
  25. 25. Marketing (DUH!) Back
  26. 26. VOILAS..MARKETING 300 points Day to day products usually use a(n)… pricing strategy. ANS.
  27. 27. Economy pricing (remember the Wal-Mart Video?) Back
  28. 28. VOILAS..MARKETING 400 points This method of distribution caters to highly tailored products with minimal reach. ANS.
  29. 29. Exclusive distribution. Back
  30. 30. VOILAS..MARKETING 500 points Who is the owner of this statement? “ It is better to tell your public the truth since they are bound to find out anyway…” ANS.
  31. 31. Ivy Lee. (Father of public relations) Back
  32. 32. To segment or not to segment? 100 points Dividing people into homogenous attributes. (the vocabulary may be a bit much but we will create a penalty if you don’t know the answer to this!) ANS.
  33. 33. MARKET SEGEMENTATION (it is too challenging to segment an entire market remember???) Back
  34. 34. To segment or not to segment? 200 points Focuses on ‘why’ and ‘lifestyle’. ANS.
  35. 35. Psychographics. Back
  36. 36. To segment or not to segment? 300 points This type of segmentation stated that 20% of your sales are 80% of your customers. ANS.
  37. 37. The Behaviorist segmentation. (focuses on the usage of the products) Back
  38. 38. To segment or not to segment? 400 points <ul><li>Gender </li></ul><ul><li>Age </li></ul><ul><li>Income </li></ul><ul><li>Ethnicity </li></ul><ul><li>Education </li></ul>ANS.
  39. 39. Demographics. (keywords: who & structure) Back
  40. 40. To segment or not to segment? 500 points A local newspaper uses this method of segmentation. ANS.
  41. 41. Geographic. (because it is LOCAL!) Back
  42. 42. Customer VERSUS Consumer 100 points To create an image in the consumers mind towards the product. ANS.
  43. 43. Positioning. Back
  44. 44. Customer VERSUS Consumer 200 points The final most important process in which marketers try to achieve related to perception. ANS.
  45. 45. Retention. (The first 3 stages include; exposure, attention & selection) Back
  46. 46. Customer VERSUS Consumer 300 points Research shows that the first direction potential consumers are drawn to. ANS.
  47. 47. Upper right. Back
  48. 48. Customer VERSUS Consumer 400 points I purchased an iPod but decided to give it to a friend as a present. What am I? ANS.
  49. 49. I am a customer. (my friend is the consumer) Back
  50. 50. Customer VERSUS Consumer 500 points The number of stages in the consumer decision process. ANS.
  51. 51. SIX! (Need recognition  Information Search  Evaluation of alternatives  Purchase  Post Purchase  Consumption & Divestment) Back

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