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Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
Presentation to movie studios
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Presentation to movie studios

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Marketing of feature films to young audiences

Marketing of feature films to young audiences

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Transcript

  • 1. A Presentation to Film Studios<br />Presented by<br />ethosAGENCY Inc.<br />
  • 2. Content & Services<br />The Team<br />How do we do it<br />Case Studies<br />Q&A<br />Next Steps<br />
  • 3. The Team<br />
  • 4. Team<br />Who <br />Partners<br />Experience<br />What we do<br />How we generate ideas<br />
  • 5. Your Partners<br />
  • 6. Senior Team<br />Ivan Cevallos<br />Luis Aira<br />Michelle Pinedo<br />Nilza Serrano<br />
  • 7. Ivan Cevallos<br />Multicultural marketing expert<br />Managed direct response, grassroots, social media campaigns for Ride Aid, MisAntojitos, H&R Block, Latin Business Association, Payke Gymnastics, etc.<br />Worked on grassroots campaigns for Sony pictures and other entertainment companies<br />Trained on entertainment marketing with Chris Pula (New Line and Warner Bros)<br />
  • 8. Luis Aira<br />Award winning director (Addy, Clio, Belding and NEBA Awards for Creative Excellence)<br />Produced engaging videos for MTV Network’s “Rock the Vote,” Antonio Villaraigosa for Mayor and major brands targeting Hispanics<br />Visual artist who works in the entertainment and advertising industries<br />
  • 9. Michelle Pinedo<br />Grassroots expert<br />Managed all grassroots activities for Jarritos, Coca Cola, Universal Music and others<br />Street team management expertise<br />Understands urban mentality<br />
  • 10. Nilza Serrano<br />15 years of Hispanic marketing experience<br />Founder of the Latino Film Festival, Latino Jazz Festival and the Latino Book Festival<br />Hispanic market consultant for Ford, Pfizer and other Fortune 500 corporations<br />Experience on promotion and marketing of features for the U.S. Hispanic market<br />
  • 11. Campaign Partners<br />Adcentricity – DOOH<br />Impact Mobile – Mobile<br />RocketXL – Social<br />
  • 12. &<br />INTEGRATE<br />IDEAS<br />
  • 13. Process<br />Product /<br />Service<br />Analysis<br />Identify<br />Synergies<br />Target<br />Analysis<br />Market<br />Analysis<br />Plan <br />Development Process<br />Reasons<br />To Believe<br />Replicate<br />Messaging<br />Methods<br />Monitor /<br />Adjust<br />Develop<br />Plan<br />Execute<br />
  • 14. How we integrate<br />Hyper targeting – Direct marketing <br />Segment targeting – Grassroots<br />Mass targeting - DOOH<br />Digital targeting – Social Media & Mobile<br />Support from advertising<br />
  • 15. Key Word: Integration<br />Facebook/ SMS<br />Bars, QSR, etc.<br />Colleges and Community<br />Males 18-34<br />11 cities<br />We offer you services from A to Z on above tactics<br />
  • 16. How we do it - recipe<br />
  • 17. Direct Response<br />Mattel <br />9-17 year old males<br />3 mile radius from retail points<br />Suppressed against clients’ clients<br />Total quantity 150,000 postcards<br />Ongoing program for new game releases <br />
  • 18. More Direct Response<br />Barbie at Walmart<br />2-6 years old girls<br />Set quantity around each retail point<br />Invite to see Barbie in person<br />Continues to be used on the introduction of new Barbies<br />
  • 19. And One More<br />Disney – El Capitan Theater<br />Theatrical release targeting girls 5-12 – sent to parents<br />Target households in Los Angeles<br />Invitation to meet Tinker Bell<br />Used letter and envelope<br />Sold out matinees on 2 consecutive weekends<br />
  • 20. Grassroots<br />Events targeting youth<br />Hip-Hop Shows (Spring Splash Hip-hop show mainly attended by male demographic)<br />Football Tailgates<br />Annual Stroll Off – Fraternities compete with “strolling” a dance unique to each fraternity <br />Fraternity Socials – Fraternities gather each semester at “social events”<br />Greek Week – Weeklong events where fraternities participate at on and off campus events. <br />Fraternity Banquets – Fraternities host banquets each semester to give out awards to their members<br />Greek Games – Fraternities participate in a friendly games for bragging rights and trophies <br />Sporting events – Football, Baseball, Skating events<br />Other events at different markets and cities<br />
  • 21. Got Males 18-24?<br />
  • 22. How about some buzz? <br />
  • 23. Other samples<br />
  • 24. DOOH Integration<br />Airports<br />Convenience Stores<br />Colleges / Universities<br />Entertainment<br />ATMs<br />Gas Stations<br />Grocery Stores<br />Hospitality<br />Municipal<br />Office Buildings<br />Personal Care<br />Retail<br />Shopping Centers<br />Transit<br />Residential<br />Health Care<br /><ul><li>Murals on dedicated walls & cities</li></ul>Note: Bold indicates media that targets males 18-24<br />
  • 25. DOOH Geo Targeting<br />As bus approaches location,<br />Your add will appear in the<br />lower section of the screen. <br />A coupon can be generated.<br />
  • 26. Integration Mobile<br />Activate all media with a mobile call to action “Text MOVIE NAME to 222377.”  <br />Confirmation notice with delivery of media<br />Reminders of opening date, other<br />Promotions & delivery of media<br />Males 18 -24 are big users of mobile media<br />
  • 27. Ideas<br />Provide attractive offer across all media to drive movie goers to opening night<br />Partner with theater chain on promotion<br />Promotions at military bases<br />Provide options: targets will choose their preferred medium of engagement<br />Create elements that entice sharing and engagement: online games, new cuts of trailer, apps, other.<br />Track results by media<br />Integrate DOOH & Mobile<br />And much more…<br />
  • 28. Next Steps<br />Contact <br />ethosGROUp Inc.<br />ivan@ethosagency.com<br />(866) 789-5577 x 111<br />

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