Chcc Entertainment Committee Presentation

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Access To Entertainment Capital (AEC), a Program of the California Hispanic Chambers of Commerce

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  • Thanks Don,

    We will take it one step at the time and start addressing issues that affect the industry at large while finding incentives for the inclusion of Diverse talent in front and behind the cameras.

    Ivan Cevallos
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  • Chcc Entertainment Committee Presentation

    1. 1. California Hispanic Chambers of Commerce Access to Business Capital Entertainment Sub-Committee 2009-2010
    2. 2. Hispanic Demographics <ul><li>61% population growth, 2000 to 2007 </li></ul><ul><li>Current population = 45+ million Hispanics </li></ul><ul><ul><li>14+% of the U.S. population – largest minority group </li></ul></ul><ul><li>Population in 2050 = 100+ million </li></ul><ul><ul><li>(25% of the U.S. population) </li></ul></ul>
    3. 3. Hispanic Americans Are Much Younger 2007 2050 Hispanic Americans 26.7 31.7 African Americans 31.3 38.3 Asian Americans 33.0 36.4 White (non-Hispanic) 39.5 43.1 Median Age (Projection) U.S. Census, 2007
    4. 4. 18-34 Hispanic Segment <ul><li>INSIGHT: 18-34 Hispanic segment is under- </li></ul><ul><li>served when it comes to programming (in </li></ul><ul><li>English or Spanish) that truly connects with </li></ul><ul><li>the demo </li></ul><ul><li>– It’s not about language. It’s about meeting the needs and interests of an audience </li></ul>
    5. 5. Convergence of General and Multicultural <ul><li>INSIGHT: The influence of diverse </li></ul><ul><li>segments, specifically Hispanics, on popular </li></ul><ul><li>culture is growing </li></ul><ul><li>- We must accelerate the convergence of general and multicultural marketing, programming, and product development efforts </li></ul>
    6. 6. Ad Spending by Category Hispanic Media Dollars in thousands. Media from TNS Media Intelligence and representing combined media totals for TV from broadcast TV networks, Galavision (cable) and Spanish language spot TV stations; print from Spanish-language magazines (including four PIB-monitored Spanish-language magazines) and Spanish-language newspapers. Categories are aggregated by Ad Age. Only the top 10 are shown. $8,288 $132,952 $140,239 Beer, wine & Liquor 10 $15,441 $152,616 $168,057 Medicine & remedies 9 $60,491 $150,278 $210,768 General Services 8 $48,173 $187,466 $235,639 Personal Care 7 $9,510 $240,604 $250,114 Restaurants 6 $12,636 $313,786 $326,422 Food, beverages & candy 5 $4,902 $343,970 $348,872 Movies, recorded videos & music 4 $33,766 $466,601 $500,368 Telecommunications, Internet 3 $84,710 $507,349 $592,059 Retail 2 $70,301 $628,934 $699,235 Automotive 1 Print TV Total Category Rank
    7. 7. More Insights <ul><li>Hispanics account for 15 percent of a movie studio's box office sales and rent more movies than their non-Hispanic counterparts </li></ul><ul><li>It is expected that Hispanics will produce 18 percent of box office sales in 2012 </li></ul>
    8. 8. Hispanics and Entertainment
    9. 9. Primary Movie Industry Target: P12-29 Source: Motion Picture Association of America, and US Census Bureau A Greater Percentage of The Hispanic Market Falls Into The Prime Movie Going Target Audience of P12-29
    10. 10. Reach Heavy Moviegoers Source: MRI Doublebase 2005, Base = Adults 18+ Hispanics are more likely to go to the movies on a regular basis than non-Hispanics
    11. 11. Overall Forecast Of Motion Picture Market Source: Global Insight Hispanics Accounting For $1.6 Billion At The Box Office 10.7% % Hispanic $0.7 Hispanic ($Bil) $7.0 Total ($Bil) 1998 15.5% $1.6 $10.0 2003 16.8% $2.2 $13.1 2008
    12. 12. Most Hispanic Adult Movie-Goers Are Spanish TV Viewers Hispanic Adults - % View Spanish-language TV Source: Simmons NCS/NHCS Spring 2004
    13. 13. Latino Talent In the News <ul><li>2007 was a year of frenetic activity within the independent sphere as Wall Street money that helped fund much studio moviemaking has turned to the indies </li></ul><ul><li>The three amigos: Guillermo del Toro, Alejandro Gonzalez Inarritu and Alfonso Cuaron made headlines in 2007 when they struck an eye-popping $100 million deal to make five movies for Focus Features </li></ul><ul><li>Salma Hayek sets up Latino Division at MGM </li></ul><ul><li>A handful of titles in 2008 Cannes' official selection boasts Spanish coin wed to an international A-list director. Film additions to the festival trumpeted the creativity of Spanish-language films and filmmakers </li></ul>Source: Wall Street Journal, July 15, 2008
    14. 14. More News
    15. 15. High Demand for Quality Latino Content Food Network has picked up Ingrid Hoffmann’s “Simply Delicioso” for another season. Gourmet magazine’s September 07 issue was dedicated to Latino food featuring articles about Latino cuisine in various U.S. cities including New York, Los Angeles, Miami and Chicago. ABC launched its new “Brighter, Bolder, Bettyer” marketing campaign for “Ugly Betty”. The first season is now available on DVD .
    16. 16. CHCC Entertainment Committee
    17. 17. Mission <ul><li>Access to Entertainment Capital </li></ul><ul><li>is the resource for Hispanic </li></ul><ul><li>entertainment empowerment </li></ul><ul><li>through capitalization and </li></ul><ul><li>distribution </li></ul>
    18. 18. Outreach <ul><li>Media & Events/Conferences </li></ul><ul><li>Studios Partnerships </li></ul><ul><li>Wall Street and Corporate America </li></ul>
    19. 19. Promotion and Distribution Alternatives
    20. 20. Goal Funding for Latino themed and owned project and distribution via a major studio or television network
    21. 21. Tactics <ul><li>Creation of an advisory board from studios to address access to capital (Wall Street) </li></ul><ul><li>Look at alternate means of distribution (Cable, TV, internet deals, corporations & agencies) </li></ul><ul><li>Participation and attendance to top trade shows </li></ul>
    22. 22. Next Steps Contact Ivan Cevallos at (626) 374-6819
    23. 23. Events <ul><li>Billboard Regional Mexican Music Summit, Oct 6-8, Los Angeles </li></ul><ul><li>Multicultural marketing Summit (Latin Force), Oct 22, Miami </li></ul><ul><li>U.S. Hispanic Marketing, Sep 22-25, IQPC, Los Angeles </li></ul><ul><li>Film and TV Music Conference, Nov 13-14, Billboard, Los Angeles </li></ul><ul><li>Media and Money Conference in NY </li></ul><ul><li>Dealmaker LA (dealmaker media) </li></ul><ul><li>LATV, Natpe </li></ul><ul><li>MMTC ANNOUNCES ACCESS TO CAPITAL AND TELECOM POLICY CONFERENCE </li></ul><ul><li>http://www.filmfinancing.org/ </li></ul>
    24. 24. Change focus to <ul><li>Mentoring </li></ul><ul><li>Industry Education </li></ul><ul><li>Business and Presentation Training </li></ul><ul><li>Access to Capital </li></ul><ul><li>Avoid duplication </li></ul>
    25. 25. The Business Case <ul><li>Strategic Planning for Your Venture </li></ul><ul><li>The Road Map: Writing an Effective Business Plan </li></ul><ul><li>Betting on the Jockey: Building the Killer Management Team </li></ul><ul><li>Protecting Your Intangible Assets: Intellectual Property Rights </li></ul><ul><li>Marketing, Pricing, and Your Competition </li></ul><ul><li>Finance and Valuation </li></ul><ul><li>Putting Your Best Foot Forward: Business Presentations </li></ul><ul><li>Attracting Capital: Financing Strategies for the New Venture </li></ul>

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