Puerto Vallarta, Mexico August 29 – September 7, 2009
Background
New Reality
Time Shifting
Convergence
DVR’s, Tivo’s, Sling
Multi Screen
Product Placement
Integration
What you want when you want it!
Media Spending vs. Time Source: Carat 33.3% 5.0% Digital 3.1% 0.4% Cinema 5.6% 13.0% Magazines 7.6% 30.0% Newspapers 18.0% 9.0% Radio 32.4% 37.0% TV Time Ad Dollars
The Future
Transition – traditional and new
Integration, online, mobile, niche, events, and other
Extending your branding experience
Broadband Channels
Viral Communities
Branded Content – professional and UGC
The Program
On-location swimwear fashion photography and events to showcase the talent of the models and photographers.
International week-long "happening" consisting of modeling and photography contests, workshops, casting calls, networking expos, fashion shows, and parties, all held amidst the relaxing and indulgent hospitality of a world-class resort destination.
The attendees and network partners lifestyle is young, beautiful and fit, and the Jams reflect this with a host of tournaments and challenges including: a 5K Race, 50M Swim, Extreme Hike, Soccer, Golf, Deep-Sea Fishing, Acrobatics and more! These exciting events—most of them open to guests, fans and locals—transform the Jams into vacation getaways for anyone interested in the lifestyle and industry.
Sponsor Opportunity
Airline, hotel, beverage or other partner for event that attracts about 600 people
Broadcast partner for ½ hour special (2-3 shows with distribution via Fox in U.S.)
Branded content opportunity on location. Leverage t more
Branded content opportunity on location. Leverage the exotic setting, photo shots, young lifestyle and place your brand center stage. Let us create a story for your brand. Other opportunities include U.S. national TV distribution via FOX or independent stations, online webisodes, behind the scenes, shot your own and run a promotion for your customers. We can customize the production based on your needs. less
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